Prep4University Preparatory Course
Bachelor Exchange Programmes
English-taught
English-taught
German-taught
Part-Time
Part-Time
Double Degree Master
Locations
Campus Cologne
Campus Mainz
Campus Berlin/Potsdam
Incoming Students
Outgoing Students
International Office
Prep4University Preparatory Course
Bachelor Exchange Programmes
English-taught
German-taught
English-taught
German-taught
MBA
Double Degree Master
Locations
Campus Cologne
Campus Mainz
Campus Berlin/Potsdam
Incoming Students
Outgoing Students
International Office
Student Life
In October 2019 Greta Thunberg rejected the Nordic Council environmental award because “the climate movement does not need any rewards”, she says rather convincingly. At CBS, we applaud her as we believe the climate movement needs stewardship more than anything else. But how do we ensure that tourism business development and sustainable growth can be managed concurrently?
According to the UN World Tourism Organization (UNWTO), sustainable tourism can be defined as:
“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”
Sustainable tourism at a glance
Optimizing environmental resources in ways that constitute a crucial element in tourism development while maintaining essential ecological processes, helping to conserve natural heritage and biodiversity.
Respecting the socio-cultural authenticity of host communities, conserving their built and living cultural heritage and traditional values while contributing to transcultural understanding and tolerance.
Ensuring viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.
In order to guarantee long-term sustainability, we need to ensure socio-cultural, environmental, and economic sustainability all at once. But how is this possible?
The Master's (MA) degree in Tourism and Sustainable Management (TSM) at the CBS is a joint programme conceived by the Department of International Tourism Management (ITM) and the Center for Advanced Sustainable Management (CASM) to explore the complexities of putting tourism business development alongside sustainable growth. By incorporating both teaching and research, TSM strives to incorporate current trends and issues, alongside discussions around this current thematic and endeavours to develop new conceptual frameworks collectively.
*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: January 2024.
Some information about the study plan for the study programme Masters in Tourism and Sustainable Management:
Analysis of demand, supply, and market equilibrium
Theory of consumer choice
Theory of the firm, production and cost analysis
Market structures: perfect competition, monopoly, monopolistic competition, oligopoly, contestable markets
Game theory
Pricing strategies
Factor markets, labor economics
Economics of information
Industrial organization
Limitations of markets and interventions by the government
Econometric techniques related to these topics
Development of a research question
Primary vs. secondary data
Steps of research process
Research designs
Quantitative and qualitative data
Structured methods of data collection: questionnaire and structured interview
Un- and semi-structured methods: qualitative interview and focus group
Quantitative and qualitative content analysis
Ethical considerations of data collection
Sampling
Data analysis using statistical software programs (SPSS)
Univariate analysis, bivariate analysis (crosstab and correlation), multiple linear regression
Writing a research report – structural and other formal requirements
Strategy making process and strategic reasoning: cognitive process of strategy
creation through the prism of logic and intuition
Setting strategic purpose in the context of responsible stakeholder management
Advanced external environment analysis: markets, industries and competitive
landscapes in static and dynamic perspective in the domestic and international
context
Diagnosing and managing strategic capability through national borders over time
Cultural and institutional context of strategic management: concepts, frameworks
and analytical tools
Generic and interactive business strategies, inside-out and outside-in perspective on
achieving and sustaining competitive advantage internationally
Network-level strategies
Corporate development and configuration: strategic options and portfolio matrices
Strategy formation
Strategic change and corporate restructuring
Strategic renewal
Strategy evaluation and strategic controls: tools and methods
Organizing for success
Diagnosing the change context: diffusion and dynamics of innovation
Sources & types of innovation
Product/service, process & business model innovation
Individual and corporate creativity
Strategic innovation management & the innovation process incl. New Product Development (NPD)
Introduction to digitalization, digital age & digital divide
Digital drivers & disruptive forces
Technological drivers of digital transformation
Socio-technological change associated with the adoption of the mentioned drivers
Introduction to the digital organization & digital business models
Impact of digitalization on the value chain (Industry 4.0)
Digitalization-related innovation theories & technology management
Digitalization leadership & organisational transformation concepts
Change management & transformational leadership
Agility and VUCA world
SCRUM and Design Thinking
Definitions and classifications of tourism
History and development of tourism
Social, political, and technological trends
Tourism: a multi-component service industry
Business models and forms of tourism
Tourism organisations and lobbyism
Introduction to the destination concept
Destination Marketing and Management Organisations
Geographical Influencing Factors on Tourism Development
Tourism and Natural Catastrophes
Sustainable and Responsible Tourism
Ecologic, economic, and social impacts of tourism
Importance of events and congresses for tourism
Legal aspects of event and congress management
Event marketing, branding and media interaction
Event production and mise-en-scene
Event management strategy and planning
Social competence: Communication, motivation, groups and team structures, leadership, conflict management
Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving
Organisational competence: Quality management, documentation, risk management, project start and closure
The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.
Cornerstones of sustainable management
CSR as management approach
Practical approaches of organizational effectiveness
Tools for CSR implementation
CSR and financial performance
Life cycle assessment
Historical developments around the world
Directors and board structures in different parts of the world
Family business governance
Role of institutional investors
Corporate governance in mergers and acquisitions
Socially responsible investments
Corporate governance in different regions
Historical approach
Impacts on ecological, economic and social/cultural aspects
Mass tourism and its possibilities of a sustainable evolution
Sustainable Tourism Measurement
Fair Tourism
A business elective is a business or management-related elective course. By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
Define project goals for the “client”.
Work under the set timeframe and agreed project scope.
Cooperate in the international project teams.
Evaluate markets/ industries/ competitive landscapes.
Develop possible strategic directions for the “client” business.
Formulate recommendations.
Value maximization and corporate objectives, shareholder value and stakeholder value approach
Financial measurement of corporate strategies and competitive advantage: the principles
Shortcomings of traditional profitability ratios for a value-based management
Economic Value Added, Cash Value Added
Identifying the drivers of value creation and investment decision-making
Management compensation and incentives for value creation
Defining the state of a sustainable supply chain based on actual trends
Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainable supply chain management
Defining a “New Normal” of how to do business (e.g. circular economy, regenerative business models, carbon literacy training)
Sustainable Marketing (definition, Green Marketing Strategy Mix, Green Washing and Sustainable Consumer Buying Behaviour)
Sustainable Procurement (definition, Sustainable Procurement Process Model with a focus on sustainable supplier relationship management; new trends like circular procurement)
Sustainable Logistics
Sustainable Design
Carbon Emission / Human Rights in global supply chains
Basics of event management
Objective of the event and different types of events
The event as a marketing and communication tool
Planning and preparation
Event execution
Tasks and role of the event manager
Choosing the right venue
Personnel selection
Theories and models on the economic effects of tourism
Positive and negative effects of national and international tourism receipts in different regions and places
Multiplier-effects, direct, indirect and induced economic effects of tourism
The leakage effect of tourism earnings
Economic dependencies from tourism
Social, political, and technological trends influence on tourism economics
Developments of prices and value in and through tourism
Defining a Sustainable Supply Chain
Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainablesupply chain Management
Green Procurement (definition, Green Procurement Process Model) & green procurement in tourism
Green marketing and greenwashing
Green Logistics in tourism
Supply chains for hotels, airlines, tour operators, travel agencies
Consumer culture (consumerism)
Consumer behaviour (through the tourist)
Social construction of markets
Markets as conversations
Embodiment and consumption
Field theory
Visual ethnography
Tourism policies and planning methods
Destination planning and development concepts
Destination branding
Tools for sustainable destination management
The role of tourism for international development
Risk and crisis management in tourism
A business elective is a business or management-related elective course. By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Discovering and evaluating entrepreneurial opportunities
Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories)
Feasibility analysis of business ideas
Transferring the idea into a Business Model
Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
Business Plan: Introduction, Sample Case and General Outline
Developing the details of the business plan
Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors
Preparing a pitch deck for successfully presenting the new venture business plan
Focused review of the curriculum content
Pre-assessment quiz/ content area assessment as benchmark for students’ status quo
Guide and Strategic Plan to Case Study Analysis
Writing a proper Case Study Analysis report
Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks
In-depth Case Study Analysis with focus all subject areas of the curriculum
In-depth Case Study Analysis with special focus on Strategic Management
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
Consulting Industry: Sector Overview Company Profiles – Job Opportunities and Consulting Careers
Job profile: Characteristics of capabilities and skills needed as a consultant
Job application and interview training
Consulting (mini) case study training
Framework for processing case studies
Brain Teaser Training
Case Simulation (Individual and Group Cases)
During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.
An internship (10 ECTS) in Germany or abroad is integral part of your degree. Our Career Service is happy to support you in finding the perfect company.
Tourism is data-driven. Therefore, in the third semester, you will explore cutting-edge topics like big data and the cloud, analyse data in research classes, and observe how the strengths of traditional sales channels like e-commerce and mobile are combined for omnichannel commerce. To do so, current trends and issues in the tourism industry will be discussed in-depth. CBS’ MA Tourism Management degree will ensure that you will obtain the knowledge and skills that employers are looking for.
For example, hospitality and event management is the art of providing copious amounts of guests with a seamless, perfect experience – an experience which is orchestrated by hundreds of people working smoothly in the background. CBS’ MA Tourism Management degree will teach you the necessary expertise required to improve your skills in:
International Project Management
Event and Congres Management
Tourism and Digitalisation
Thus, helping you on your way to becoming an exceptional event and hospitality manager.
The 3rd semester will be about integrating sustainable management approaches and reviewing tourism through digitalization, innovation and the ethics of tourism development. Critical approaches will be used to decipher the connections between tourism, culture and sustainable management. The final semester encompasses the development of various skillsets, including international project management, building up to the writing of a Master thesis and its final defence. Upon successful completion, students and their families and friends can look forward to a formal Graduation ceremony in which they will ‘walk’ on stage.
Students find that the Masters (MA) degree inTourism and Sustainable Management’ at the CBS is different from other tourism degrees elsewhere not only because it is taught entirely in English, but because of the open classroom concept. Students and lecturers from all over the world come together to discuss issues of sustainable tourism in class and outside of class. Rather than a top-down approach to teaching, we adopt an integrated classroom in which the discussions inform the complexities of the problem. After which students will have the opportunity to put some of these discussions into practice at conferences, trade fairs, exhibitions, museums, demonstrations, business simulations, study trips, and cultural projects both in Germany and abroad.
The following requirements must be met to study Tourism and Sustainable Management at CBS:
A first academic degree in the field of business and economics
Advanced knowledge of English
Previous Tourism-specific knowledge is an advantage, but not absolutely necessary.
In addition, tuition fees, the semester fee, and the registration fee must be paid. If you need support in financing your tourism studies, the CBS offers you a comprehensive consultation. You will get detailed information about the CBS Education Fund, BAföG, and possible other scholarship options.
You would like to inform yourself about our Bachelor and Master programs at home in peace? Request your information material now without obligation and free of charge, and we will be happy to send you our study information material by e-mail.
Follow us on Instagram & Facebook, get to know us at one of our Information Events, or Contact our student advisors to learn more about us.
Study advisory
Got any questions? We are happy to help!
Phone: | +49 (0) 6131 88055 31 |
---|---|
WhatsApp: | Reach us on WhatsApp |
E-Mail: | study@cbs.de |
Study advisory
Got any questions? We are happy to help!
Phone: | +49 (0) 221 931809 31 |
---|---|
WhatsApp: | Reach us on WhatsApp |
E-Mail: | study@cbs.de |
"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."
"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."
"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."
"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."
"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."
"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."
"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."