Your Business Psychology Programme
Understand human behaviour in companies and optimise business processes – start your Business Psychology programme now!
Psychology Meets Business – with a Business Psychology Programme at CBS!
Business psychology combines psychology with business studies and examines how people behave in economic contexts. It plays a crucial role in analysing purchase decisions, designing products and developing marketing strategies. Through scientifically robust methods, you learn to study behaviours and devise targeted optimisation strategies for companies. In our Business Psychology programme you gain comprehensive knowledge of target group analysis, market research and decisionmaking processes.
You learn how to collect and evaluate relevant data and turn it into effective marketing campaigns. In addition, you can specialise in personnel psychology to optimise recruitment processes and plan employee training measures.
Tailor Your Business Psychology Programme Flexibly – Full-time, Dual or Part-time
Our flexible study models adapt perfectly to your life circumstances. Whether dual, part-time or full-time – find the model that suits your goals.
Dual
The dual programme at CBS combines academic theory with practical application in a company. This way, you gain valuable work experience and secure excellent career prospects. Your studies are practical, future-oriented and funded by your partner company.
Part-Time
Studying while continuing to grow professionally – the part-time programme at CBS makes it possible. Flexible learning formats and practical content enable you to advance your career deliberately. Your next career step – without compromise.
Full-Time
In a full-time programme, you can fully concentrate on your academic development. Modern learning concepts, an international focus and practical projects prepare you optimally for a successful career. Experience genuine campus life and benefit from our strong network of industry partners.
Get Your Free Brochure!
Are you interested in studying Business Psychology and want to learn more? Our free Brochure provides all the key details about course content, career opportunities, and admission requirements. Get all the information you need now and take the next step towards your future!
Discover locations
Discover the diversity of CBS University of Applied Sciences with locations into wholly Germany
Ob pulsating big city or regional vicinity — find the campus that's right for you
Each location combines modern Campus life, innovative Study rooms and option on exciting career opportunities. Discover the place that fits your goals and start your journey towards a successful future.
Your studies, right where thou thee unfold Would like to.
Any questions? We're here to help
Do you have any questions about our bachelor's or master's degree programs? Our Student Advisory team is here to support you! Schedule your personal consultation—online or in person—for tailored, non-binding guidance on finding the right study program for you.
Discover our diverse fields of study
Discover our diverse fields of study – from health and social sciences to education and business. Explore innovative study programs tailored to your career goals, helping you succeed in a dynamic job market.
