Information about data protection

CBS Cologne Business School GmbH takes the protection of your personal data very seriously. We process personal data that is collected when you visit our websites in compliance with the applicable data protection regulations. We neither publish your data nor pass it on to third parties without authorization.

1. Privacy at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the section “Information on the Controller” in this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, include data you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is mainly technical data (e.g. internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the data transmitted will also be processed for contract offers, orders, or other inquiries regarding services.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you may revoke this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with any questions regarding data protection or to exercise your rights.

Analysis tools and tools from third parties

When visiting this website, your browsing behavior may be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the privacy policy below.**

2. Hosting

We host the contents of our website with the following provider:

Webflow
Provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter “Webflow”). When you visit our website, Webflow collects various log files including your IP address.

Webflow is a tool for creating and hosting websites. Webflow stores cookies or other recognition technologies that are necessary for displaying the site, providing certain website functions, and ensuring security (necessary cookies).

For details, please refer to Webflow’s privacy policy:
https://webflow.com/legal/eu-privacy-policy

The use of Webflow is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable possible presentation of our website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here:
https://webflow.com/legal/eu-privacy-policy

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards when data is processed in the USA. Each company certified under the DPF commits to complying with these data protection standards. Further information can be found here:
https://www.dataprivacyframework.gov/participant/6365

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations as well as this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the internet (e.g. communication by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information on the Responsible Party

The responsible party for data processing on this website is:

CBS Cologne Business School GmbH
Bahnstraße 6
50996 Cologne
Germany

Phone: +49 (0) 221-93 18 09-0
Fax: +49 (0) 221-93 18 09-20
Email: study@cbs.de
https://cbs.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage Period

Unless a more specific storage period has been stated in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial retention periods); in the latter case, deletion will take place once these reasons no longer apply.

General Information on the Legal Basis for Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data pursuant to Art. 9(1) GDPR are processed. In the event of express consent to the transfer of personal data to third countries, data processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g. via device fingerprinting), data processing is additionally based on Section 25(1) TDDDG. Consent may be revoked at any time.

If your data is required for contract fulfillment or for pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. Information on the respective legal basis in each individual case is provided in the following paragraphs of this privacy policy.

Information on Data Transfer to the USA

We use, among other things, tools from companies based in third countries that are not secure under data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to these countries and processed there. Please note that in third countries that are not secure under data protection law, a level of data protection comparable to that in the EU cannot be guaranteed.

We would like to point out that the USA is generally considered a secure third country with a level of data protection comparable to that of the EU. Data transfer to the USA is therefore permitted if the recipient is certified under the “EU-US Data Privacy Framework” (DPF) or has suitable additional safeguards in place. Information on transfers to third countries, including recipients of the data, can be found in this privacy policy.

Data Protection Officer

We have appointed a data protection officer.
You can contact our data protection officer at datenschutzbeauftragte@cbs.de or by post at our address, adding “Datenschutzbeauftragter”.

Recipients of Personal Data

As part of our business activities, we work together with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest pursuant to Art. 6(1)(f) GDPR in the disclosure, or if another legal basis permits the transfer. When using processors, we only pass on the personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You may revoke consent already given at any time. The lawfulness of data processing carried out before the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Advertising (Art. 21 GDPR)

If data processing is based on Art. 6(1)(e) or (f) GDPR, you have the right at any time, on grounds relating to your particular situation, to object to the processing of your personal data; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process the affected personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the establishment, exercise or defense of legal claims (objection under Art. 21(1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing; this also applies to profiling to the extent that it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection under Art. 21(2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent technically feasible.

Information, Rectification and Erasure

Within the framework of the applicable legal provisions, you have the right at any time to receive free information about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to rectification or erasure of this data. You can contact us at any time with regard to this and other questions concerning personal data.

Right to Restrict Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this.
If the processing of your personal data was/is unlawful, you may request restriction instead of erasure.
If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request restriction instead of erasure.
If you have objected pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data may—apart from storage—only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL/TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator, this site uses SSL/TLS encryption. You can recognize an encrypted connection by the fact that the browser address line changes from “http://” to “https://” and by the lock symbol in your browser bar.

If SSL/TLS encryption is activated, data you transmit to us cannot be read by third parties.

Objection to Advertising Emails

The use of contact details published as part of the legal notice obligation for sending unsolicited advertising and informational materials is hereby rejected. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

Joint Controllership Agreement with Ernst Klett AG

Between CBS Cologne Business School GmbH (CBS) and Ernst Klett AG there are agreements on joint controllership pursuant to Art. 26 GDPR covering the following areas: Ernst Klett AG provides uniform legal advice and centralized administration of all insurance-related data for the purpose of cooperative collaboration within the Klett education group.

The legal basis for this is Art. 6(1)(f) GDPR. In the agreements, we have defined with Ernst Klett AG which data protection obligations each party fulfills. We will provide you with the essential content of these agreements upon request.

4. Data Collection on This Website

Cookies

Our internet pages use so-called “cookies.” Cookies are small data packets and do not damage your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. shopping cart functionality or video display). Other cookies can be used to analyze user behavior or for advertising purposes.

Cookies that are necessary for the performance of the electronic communication process, for the provision of certain functions requested by you (e.g. shopping cart functionality), or for the optimization of the website (e.g. cookies for measuring the web audience) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and Section 25(1) TDDDG); consent may be revoked at any time.

You can configure your browser so that you are informed about the setting of cookies, allow cookies only in individual cases, exclude acceptance of cookies for certain cases or generally, and activate automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Which cookies and services are used on this website can be found in this privacy policy.

Consent via Cookie Consent

This website uses the consent technology of MANDARIN MEDIEN Gesellschaft für digitale Lösungen mbH to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document this in a data protection-compliant manner.

Provider of this technology is MANDARIN MEDIEN Gesellschaft für digitale Lösungen mbH, Mueßer Bucht 1, 19063 Schwerin (hereinafter “MANDARIN MEDIEN”).

When you enter our website, the following personal data is transferred to MANDARIN MEDIEN:

your consent(s) or revocation of your consent(s)
your IP address
information about your browser
information about your device
time of your visit to the website

Furthermore, MANDARIN MEDIEN stores a cookie in your browser in order to be able to assign the consents given or their revocation to you. The data collected in this way is stored until you request deletion, delete the MANDARIN MEDIEN cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected.

The use of MANDARIN MEDIEN is to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6(1)(c) GDPR.

Data Processing Agreement

Further information on data processing and the applicable data protection provisions of MANDARIN MEDIEN can be found at https://www.mandarin-medien.de/datenschutz.

Cookie Settings

Storage Duration

Cookies are stored on the user’s computer and transmitted from there to our site. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies already stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, not all functions of the website may be fully usable.

This website uses the following types of cookies, the scope and function of which are explained below:

Transient cookies
Transient cookies are automatically deleted when you close your browser. These include session cookies in particular. These store a so-called session ID with which various requests from your browser can be assigned to the joint session. This allows your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close the browser.
Persistent cookies
Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies in your browser’s security settings at any time. We use cookies to be able to identify you on future visits if you have an account with us. Otherwise, you would have to log in again for each visit.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

browser type and browser version
operating system used
referrer URL
hostname of the accessing computer
time of the server request
IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – server log files must be recorded for this purpose.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored and processed by us for the purpose of handling the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

Processing of this data is based on Art. 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing the inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if requested; consent may be revoked at any time.

The data you enter in the contact form remains with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your inquiry has been fully processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

Communication via WhatsApp

For communication with our customers and other third parties, we use, among other things, the instant messaging service WhatsApp. Provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For the technical and organizational handling of this communication, we use the service provider MessengerPeople GmbH, Herzog-Heinrich-Straße 9, 80336 Munich, Germany.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from accessing the communication contents. However, WhatsApp does gain access to metadata generated during the communication process (e.g. sender, recipient, and time).

We also point out that, according to its own statements, WhatsApp shares personal data of its users with its US-based parent company Meta. Further details on data processing can be found in WhatsApp’s privacy policy at:
https://www.whatsapp.com/legal/#privacy-policy

The use of WhatsApp is based on our legitimate interest in communicating as quickly and effectively as possible with customers, prospects, and other business and contractual partners (Art. 6(1)(f) GDPR). If corresponding consent has been requested, data processing is carried out exclusively on the basis of consent; consent may be revoked at any time with effect for the future.

The communication content exchanged between you and us via WhatsApp remains with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your inquiry has been fully processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information:
https://www.dataprivacyframework.gov/participant/7735

We use WhatsApp in the “WhatsApp Business” version.

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here:
https://www.whatsapp.com/legal/business-data-transfer-addendum

We have configured our WhatsApp accounts so that there is no automatic synchronization with the address book on the smartphones used.

Data Processing Agreement

We have concluded a data processing agreement (DPA) with the above-mentioned provider.

Technical and Organizational Handling via MessengerPeople GmbH

To communicate with prospects and participants, we use the messaging service WhatsApp, an offering of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For the technical and organizational handling of this communication, we use the service provider MessengerPeople GmbH, Herzog-Heinrich-Straße 9, 80336 Munich, Germany.

To contact us via WhatsApp, you must install the app on your device and agree to the provider’s terms of use and privacy policy. We have no influence on data processing by WhatsApp itself. Information on the purpose and scope of data processing by WhatsApp and on your rights and privacy settings can be found in WhatsApp’s privacy policy at https://www.whatsapp.com/legal/business-policy/.

After installation and your consent to communication via WhatsApp, contact takes place via our technical service provider MessengerPeople. For this purpose, MessengerPeople processes personal data necessary for the use of the service. This may include, in particular, your username on the messaging service, your first and last name, your phone number, information about your device, the content of your messages, as well as information about whether and when you have read or clicked messages. Other personal data will only be processed if you voluntarily provide it during communication.

MessengerPeople processes this data exclusively on our behalf in order to enable and manage communication via WhatsApp. For this purpose, we have concluded a data processing agreement with MessengerPeople in accordance with Art. 28 GDPR, ensuring that the processing of personal data takes place exclusively in accordance with our instructions and in compliance with data protection regulations. Your data will not be passed on to third parties unless this is technically necessary for providing the service. Your phone number and other communication data are not visible to other users.

Processing of the data is based on your consent pursuant to Art. 6(1)(a) GDPR. You may revoke your consent at any time with effect for the future by objecting to further messages. A message containing the word “STOP” via the messaging service is sufficient. After receipt of your objection, you will no longer receive any further messages from us. If you also want all data stored about you to be deleted, please send a message with the text “DELETE ALL DATA”. Your data will then be deleted completely unless statutory retention obligations prevent this.

The data is generally stored for as long as necessary for communication with you or until you revoke your consent. The purpose ceases in particular when you unsubscribe from the messaging service or end the communication.

Further information on data processing by our service provider MessengerPeople can be found in its privacy policy at https://www.messengerpeople.com/de/datenschutzerklaerung.

Inquiry by Email, Telephone or Fax

If you contact us by email, telephone or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not pass this data on without your consent.

The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your request has been fully processed). Mandatory statutory provisions—in particular statutory retention periods—remain unaffected.

HubSpot CRM

We use HubSpot CRM on this website. Provider is HubSpot Inc., 25 Street, Cambridge, MA 02141, USA (hereinafter “HubSpot CRM”).

HubSpot CRM enables us, among other things, to manage existing and potential customers as well as customer contacts. With the help of HubSpot CRM, we are able to record, sort, and analyze customer interactions by email, social media, or telephone across various channels. The personal data collected in this way may be evaluated and used for communication with the potential customer or for marketing measures (e.g. newsletter mailings). With HubSpot CRM, we are also able to record and analyze user behavior of our contacts on our website.

The use of HubSpot CRM is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the most efficient possible customer management and customer communication. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

Details can be found in HubSpot’s privacy policy:
https://legal.hubspot.com/de/privacy-policy

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here:
https://www.hubspot.de/data-privacy/privacy-shield

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information:
https://www.dataprivacyframework.gov/participant/5812

Data Processing Agreement

HubSpot Analytics

We use HubSpot Analytics on this website. Provider is HubSpot Inc., 25 Street, Cambridge, MA 02141, USA (hereinafter “HubSpot Analytics”).

HubSpot Analytics is a service for analyzing and evaluating user behavior on our website. Cookies are stored on your device and information about your interaction with our website, such as pages visited, length of visit, or click behavior, is transmitted to and stored on HubSpot’s servers.

The use of HubSpot Analytics is based on your consent pursuant to Art. 6(1)(a) GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

We have concluded a data processing agreement (DPA) with HubSpot, which ensures that HubSpot processes personal data exclusively in accordance with our instructions and in compliance with the GDPR. A transfer of personal data to the USA may take place. In this case, the transfer is based on the European Commission’s Standard Contractual Clauses.

Details can be found in HubSpot’s privacy policy:
https://legal.hubspot.com/de/privacy-policy

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here:
https://www.hubspot.de/data-privacy/privacy-shield

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information can be found here:
https://www.dataprivacyframework.gov/participant/5812

Data Processing Agreement

We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract required by data protection law that ensures the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR. Further information can be found in Heap Analytics’ Data Processing Agreement at:
https://assets.ctfassets.net/jicu8fwm4fvs/6AWQISW2unz8gv0mqnhGXj/2f230d661cb669f14c71e747c049d566/DPA-contracts_heapanalytics.com.pdf

HubSpot Marketing

We use HubSpot Marketing on this website. Provider is HubSpot Inc., 25 First Street, Cambridge, MA 02141, USA (hereinafter “HubSpot Marketing”).

HubSpot Marketing is a marketing automation service. With the help of HubSpot Marketing, we can coordinate, evaluate, and optimize our marketing activities. The service enables, among other things, the management of contact forms, the sending of newsletters, the analysis of email campaigns, and the statistical evaluation of user behavior in connection with our marketing measures. For this purpose, personal data such as your email address, your name, information about your interaction with our emails or forms, as well as technical information (e.g. IP address, browser type, visit duration, and pages accessed) are processed and stored on HubSpot servers.

The use of HubSpot Marketing is based on your consent pursuant to Art. 6(1)(a) GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time with effect for the future.

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here:
https://www.hubspot.de/data-privacy/privacy-shield

The company is certified under the EU-US Data Privacy Framework (DPF). Further information can be found here:
https://www.dataprivacyframework.gov/participant/5812

Details can be found in HubSpot’s privacy policy:
https://legal.hubspot.com/de/privacy-policy

Data Processing Agreement

5. Newsletter and Postal Advertising

Newsletter Data

If you would like to receive the newsletteroffered on this website, we require an email address from you as well asinformation that allows us to verify that you are the owner of the emailaddress provided and that you agree to receive the newsletter. No further datais collected, or only on a voluntary basis. As part of newsletter campaigns, wemay analyse various data (e.g. time of opening, IP address, device information,links clicked and any subsequent actions). To handle the newsletters, we use newsletterservice providers, which are described below.

Newsletter Distribution via HubSpot

This website uses the services of HubSpotto send newsletters. The provider is HubSpot, Inc., 25 First Street, Cambridge,MA 02141, USA (hereinafter "HubSpot").

HubSpot is a service that can be used,among other things, to organise and analyse the distribution of newsletters.The data you enter for the purpose of subscribing to the newsletter (e.g. youremail address) is stored on HubSpot's servers in the USA.

HubSpot allows us to analyse our newslettercampaigns. When you open an email sent via HubSpot, a file contained in theemail (a so-called web beacon) connects to HubSpot's servers in the USA. Thismakes it possible to determine whether a newsletter message has been opened andwhich links, if any, have been clicked. In addition, technical information isrecorded (e.g. time of retrieval, IP address, browser type and operatingsystem). This information cannot be assigned to the respective newsletter recipient.It is used exclusively for the statistical analysis of newsletter campaigns.The results of these analyses can be used to better tailor future newslettersto the interests of the recipients.

If you do not want your data to be analysedby HubSpot, you must unsubscribe from the newsletter. For this purpose, weprovide a corresponding link in every newsletter message.

The data is processed on the basis of yourconsent (Art. 6(1)(a) GDPR). You may revoke this consent at any time byunsubscribing from the newsletter. The legality of data processing operationsthat have already taken place remains unaffected by the revocation.

The data you provide to us for the purposeof receiving the newsletter will be stored by us until you unsubscribe from thenewsletter and will be deleted from both our servers and HubSpot's serversafter you unsubscribe. Data stored by us for other purposes (e.g. emailaddresses for the members' area) remain unaffected.

For more details, please refer to HubSpot'sprivacy policy at: https://legal.hubspot.com/privacy-policy

The company is certified under the"EU-US Data Privacy Framework" (DPF). The DPF is an agreement betweenthe European Union and the US intended to ensure compliance with European dataprotection standards for data processing in the US. Every company certifiedunder the DPF is obliged to comply with these data protection standards. Formore information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/5812.

Newsletter Distribution to Existing Customers

If you order goods or services from us andprovide your email address in the process, we may subsequently use this emailaddress to send you newsletters, provided that we inform you of this inadvance. In such a case, the newsletter will only be used to send directadvertising for our own similar goods or services. You may unsubscribe fromthis newsletter at any time. For this purpose, every newsletter contains acorresponding link. In this case, the legal basis for sending the newsletter isArt. 6(1)(f) GDPR in conjunction with Section 7(3) of the German Act AgainstUnfair Competition (UWG).

After you have been removed from thenewsletter distribution list, your email address may be stored by us in ablacklist to prevent future mailings to you. The data from the blacklist isused only for this purpose and is not merged with other data. This serves bothyour interest and our interest in complying with the legal requirements whensending newsletters (legitimate interest within the meaning of Art. 6(1)(f)GDPR). Storage in the blacklist is not limited in time. You may object to thestorage if your interests outweigh our legitimate interest.

Postal Advertising

We use your postal address, in compliancewith all legal provisions, to send you advertising by post (postaladvertising).

The legal basis for this is our legitimateinterest in direct marketing pursuant to Art. 6(1)(f) GDPR in conjunction withRecital 47 GDPR. If consent has been requested, processing is carried outexclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at anytime. More specific provisions may be communicated to you at the time the datais collected and take precedence over this provision.

Your address will remain with us until thepurpose for data processing no longer applies. If you assert a justifiedrequest for deletion or revoke your consent to postal advertising, your datawill be deleted unless we have other legally permissible reasons for storingyour personal data (e.g. retention periods under tax or commercial law); in thelatter case, the data will be deleted once these reasons cease to apply.

We use the following service provider tosend our postal mailings:

Musterversand AG
Musterweg 101
90210 Musterstadt

Data Processing Agreement

We have concluded a data processingagreement (DPA) for the use of the above-mentioned service. This is a contractmandated by data protection law that guarantees that the service providerprocesses the personal data of our website visitors only based on ourinstructions and in compliance with the GDPR.

6. Analytics Tools and Advertising

Data Use byGoogle

This website uses various services provided by Google Ireland Limited,Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), which aredescribed below. For information on how Google uses personal data collectedwhen you use its partners' sites or apps, please visit: https://business.safety.google/privacy/

Google Tag Manager

We use Google Tag Manager. The provider isGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows usto integrate tracking or statistical tools and other technologies on ourwebsite. Google Tag Manager itself does not create any user profiles, does notstore cookies and does not carry out any independent analyses. It only managesand runs the tools integrated via it. However, Google Tag Manager does collectyour IP address, which may also be transferred to Google's parent company inthe United States.

Google Tag Manager is used on the basis ofArt. 6(1)(f) GDPR. The website operator has a legitimate interest in the quickand uncomplicated integration and administration of various tools on itswebsite. If consent has been requested, processing is carried out exclusivelyon the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as theconsent includes the storage of cookies or access to information on the user'send device (e.g. device fingerprinting) within the meaning of the TDDDG.Consent can be revoked at any time.

Google Analytics 4

This website uses functions of the webanalytics service Google Analytics. The provider of this service is GoogleIreland Limited ("Google"), Gordon House, Barrow Street, Dublin 4,Ireland.

Google Analytics enables the websiteoperator to analyse the behaviour of website visitors. To that end, the websiteoperator receives a variety of user data, such as pages accessed, time spent onthe page, the operating system used and the user's origin. This data issummarised in a user ID and assigned to the respective end device of thewebsite visitor.

Furthermore, Google Analytics allows us torecord, among other things, your mouse and scroll movements and clicks. GoogleAnalytics also uses various modelling approaches to supplement the collecteddata sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies thatmake the recognition of the user possible for the purpose of analysing userbehaviour (e.g. cookies or device fingerprinting). The information collected byGoogle about the use of this website is usually transferred to a Google serverin the United States, where it is stored.

The use of this service is based on yourconsent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may revokeyour consent at any time.

Data transmission to the US is based on theStandard Contractual Clauses (SCC) of the European Commission. Details can befound here: https://business.safety.google/adscontrollerterms/sccs/.

IP Anonymisation

Google Analytics IP anonymisation isactivated. As a result, your IP address will be truncated by Google withinmember states of the European Union or other parties to the Agreement on theEuropean Economic Area prior to transmission to the United States. The full IPaddress will be transmitted to one of Google's servers in the United States andtruncated there only in exceptional cases. On behalf of the operator of thiswebsite, Google will use this information to evaluate your use of the website,to compile reports on website activities and to provide other services relatedto website and internet use to the website operator. The IP address transmittedby your browser as part of Google Analytics will not be merged with otherGoogle data.

Browser Plugin

You can prevent the collection andprocessing of your data by Google by downloading and installing the browserplugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

For more information about the handling ofuser data by Google Analytics, please consult Google's privacy policy at: https://support.google.com/analytics/answer/6004245?hl=en.

Google Signals

We use Google Signals. Whenever you visitour website, Google Analytics records, among other things, your location,search history and YouTube history as well as demographic data (visitor data).This data may be used for personalised advertising with the assistance ofGoogle Signals. If you have a Google account, your visitor data will be linkedto your Google account by Google Signals and used for personalised advertisingmessages. The data is also used to compile anonymised statistics on our users'online behaviour.

Data Processing Agreement

We have concluded a data processingagreement with Google and fully implement the strict requirements of the Germandata protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads.Google Ads is an online advertising program of Google Ireland Limited("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to displayadvertisements in the Google search engine or on third-party websites when theuser enters certain search terms into Google (keyword targeting). Furthermore,targeted advertisements can be displayed on the basis of the user dataavailable at Google (e.g. location data and interests) (target grouptargeting). As the website operator, we can analyse this data quantitatively,for example by analysing which search terms resulted in the display of ouradvertisements and how many advertisements led to respective clicks.

The use of this service is based on yourconsent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may revokeyour consent at any time.

Data transmission to the US is based on theStandard Contractual Clauses (SCC) of the European Commission. Details can befound here: https://policies.google.com/privacy/frameworksand https://business.safety.google/controllerterms/.

Google Ads Remarketing

This website uses the functions of GoogleAds Remarketing. The provider of this service is Google Ireland Limited("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assignpeople who interact with our online offering to specific target groups in orderto subsequently display interest-based advertising to them in the Googleadvertising network (remarketing or retargeting).

Moreover, the advertising target groupscreated with Google Ads Remarketing can be linked to Google's cross-devicefunctions. This makes it possible to display interest-based, personalisedadvertising messages that have been tailored to you depending on your priorusage and browsing patterns on one device (e.g. your mobile phone) on otherdevices as well (such as a tablet or PC).

If you have a Google account, you canobject to personalised advertising under the following link: https://adssettings.google.com/anonymous?hl=en.

The use of this service is based on yourconsent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may revokeyour consent at any time.

For further information and the pertinentdata protection regulations, please consult Google's privacy policy at: https://policies.google.com/technologies/ads?hl=en.

Target Group Formation with Customer Matching

For the formation of target groups, we use,among other things, the customer matching feature of Google Ads Remarketing. Toachieve this, we transfer certain customer data (e.g. email addresses) from ourcustomer lists to Google. If the customers in question are Google users and arelogged into their Google account, matching advertising messages will bedisplayed to them within the Google network (e.g. on YouTube, Gmail or in thesearch engine).

Google Conversion Tracking

This website uses Google ConversionTracking. The provider of this service is Google Ireland Limited("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the assistance of Google ConversionTracking, we and Google can recognise whether the user has completed certainactions. For instance, we can analyse which buttons on our website have beenclicked how often and which products were viewed or purchased with particularfrequency. The purpose of this information is to compile conversion statistics.We learn the total number of users who have clicked on our ads and whichactions they have completed. We do not receive any information that would allowus to personally identify the user. Google itself uses cookies or comparablerecognition technologies for identification purposes.

The use of this service is based on yourconsent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may revokeyour consent at any time.

For more information about GoogleConversion Tracking, please review Google's data protection policy at: https://policies.google.com/privacy?hl=en.

Google DoubleClick

This website uses functions of GoogleDoubleClick. The provider is Google Ireland Limited ("Google"),Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter"DoubleClick").

DoubleClick is used to show youinterest-based ads throughout the Google advertising network. With the help ofDoubleClick, the ads can be tailored to the interests of the respective viewer.For example, our ads can be displayed in Google search results or in banner adsthat are associated with DoubleClick.

In order to display interest-basedadvertising to users, DoubleClick must be able to recognise the respectiveviewer and assign them the web pages visited, clicks and other information onuser behaviour. For this purpose, DoubleClick uses cookies or comparablerecognition technologies (e.g. device fingerprinting). The informationcollected is combined into a pseudonymous user profile in order to show theuser in question interest-based advertising.

The use of this service is based on yourconsent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may revokeyour consent at any time.

For further information on how to object tothe advertisements displayed by Google, please refer to the following links: https://policies.google.com/technologies/adsand https://adssettings.google.com/authenticated.

Google Enhanced Conversions

We use Google Enhanced Conversions. Theprovider is Google Ireland Limited (hereinafter "Google"), GordonHouse, Barrow Street, Dublin 4, Ireland.

Google Enhanced Conversions enables us tomeasure conversions more accurately. A conversion is any advertising successdefined by us in advance, such as completed and submitted contact forms,purchases or the download of promotional materials. For this purpose, wetransmit hashed (and thus pseudonymised) customer and prospect data, e.g. emailaddresses, telephone numbers or postal addresses, to Google, where it ismatched against other hashed Google data. The data is only transmitted toGoogle after this hashing process. Google therefore only receives the hasheddata, not the original plain-text data. Within the scope of Google EnhancedConversions, only data of persons who have given their corresponding consent istransmitted. According to Google, the uploaded data is not used for Google'sown purposes.

The use of this service is based on yourconsent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may revokeyour consent at any time.

Google acts as a processor when providingEnhanced Conversions. A data processing agreement with Google is in place.

Data transmission to the US is based on theStandard Contractual Clauses (SCC) of the European Commission. Details can befound here: https://cloud.google.com/terms/sccs/eu-c2p

For more information on Google EnhancedConversions, please see the following link: https://support.google.com/adspolicy/answer/9755941

Google Customer Match

We use Google Customer Match. The provideris Google Ireland Limited ("Google"), Gordon House, Barrow Street,Dublin 4, Ireland.

Google Customer Match enables us to showour customers and prospects interest-based advertising across various onlineservices. For this purpose, we transmit hashed (and thus pseudonymised)customer lists, e.g. email address, postal address (first name, last name,country and postcode) and telephone number, to Google, where they can bematched against other hashed Google customer lists. The data is onlytransmitted to Google after this hashing process. Google therefore onlyreceives the hashed data, not the original plain-text data. Within the scope ofGoogle Customer Match, only data of persons who have given their correspondingconsent is transmitted.

According to Google, the uploaded data isused exclusively to carry out Customer Match and to comply with complianceguidelines, and the data collected as part of Customer Match will not be passedon to other teams. According to Google, the hashed data is used only formatching and is then deleted within a short period of time (usually 48 hours)in accordance with internal guidelines.

The use of this service is based on yourconsent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may revokeyour consent at any time.

Google acts as a processor when providingCustomer Match. A data processing agreement with Google is in place.

Data transmission to the US is based on theStandard Contractual Clauses (SCC) of the European Commission. Details can befound here: https://cloud.google.com/terms/sccs/eu-c2p

For more information on Google CustomerMatch, please see the following link: https://support.google.com/google-ads/answer/6334160

Meta Pixel (formerly Facebook Pixel)

To measure conversion rates, this websiteuses the visitor activity pixel of Meta. The provider of this service is MetaPlatforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. Accordingto Meta's statement, the collected data will also be transferred to the USA andother third-party countries.

This tool allows the tracking of pagevisitors after they have been linked to the website of the provider afterclicking on a Meta ad. This makes it possible to analyse the effectiveness ofMeta ads for statistical and market research purposes and to optimise futureadvertising campaigns.

For us as the operators of this website,the collected data is anonymous. We are not in a position to draw anyconclusions as to the identity of users. However, Meta archives the informationand processes it, so that it is possible to establish a connection to therespective user profile on Facebook or Instagram, and Meta is in a position touse the data for its own promotional purposes in compliance with the Meta DataUsage Policy (https://www.facebook.com/about/privacy/). Thisenables Meta to display ads on Facebook or Instagram pages as well as in otheradvertising channels. We as the operator of this website have no control overthe use of such data.

The use of this service is based on yourconsent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may revokeyour consent at any time.

We use the Advanced Matching feature withinthe Meta Pixel.

Advanced Matching allows us to transmitvarious types of data (e.g. city, state, postcode, hashed email addresses,names, gender, date of birth or telephone number) of our customers andprospects that we collect through our website to Meta. This enables us totailor our advertising campaigns on Facebook and Instagram even more preciselyto people who are interested in our offerings. In addition, Advanced Matchingimproves the attribution of website conversions and expands Custom Audiences.

Insofar as personal data is collected onour website with the help of the tool described here and forwarded to Meta, weand Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour,Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26GDPR). The joint responsibility is limited exclusively to the collection of thedata and its forwarding to Meta. The processing by Meta that takes place afterthe forwarding is not part of the joint responsibility. The obligations incumbenton us jointly have been set out in a joint processing agreement. The wording ofthe agreement can be found under: https://www.facebook.com/legal/controller_addendum.According to this agreement, we are responsible for providing the privacyinformation when using the Meta tool and for the privacy-compliantimplementation of the tool on our website. Meta is responsible for the datasecurity of Meta products. You can assert data subject rights (e.g. requestsfor information) regarding data processed by Meta directly with Meta. If youassert the data subject rights with us, we are obliged to forward them to Meta.

Data transmission to the US is based on theStandard Contractual Clauses (SCC) of the European Commission. Details can befound here: https://www.facebook.com/legal/EU_data_transfer_addendumand https://www.facebook.com/help/566994660333381.

In Meta's Data Privacy Policies, you willfind additional information about the protection of your privacy at: https://www.facebook.com/about/privacy/.

You also have the option to deactivate theremarketing function "Custom Audiences" in the ad settings sectionunder https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.To do this, you first have to log into Facebook.

If you do not have a Facebook or Instagramaccount, you can deactivate usage-based advertising by Meta on the website ofthe European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/uk/your-ad-choices/.

TikTok Pixel

We have integrated the TikTok Pixel on thiswebsite. The provider is TikTok Technology Limited, 10 Earlsfort Terrace,Dublin, D02 T380, Ireland (hereinafter "TikTok").

With the help of the TikTok Pixel, we canshow website visitors who have viewed our offerings interest-based advertisingon TikTok (TikTok Ads). At the same time, the TikTok Pixel allows us todetermine how effective our advertising on TikTok is. This makes it possible toanalyse the effectiveness of TikTok ads for statistical and market researchpurposes and to optimise future advertising campaigns. Various usage data isprocessed in this context, such as IP address, pages accessed, time spent onthe page, operating systems used and the user's origin, information about thead a person clicked on TikTok or an event that was triggered (timestamp). Thisdata is summarised in a user ID and assigned to the respective end device ofthe website visitor.

The use of this service is based on yourconsent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may revokeyour consent at any time.

Data transmission to third countries isbased on the Standard Contractual Clauses (SCC) of the European Commission.Details can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/enand https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Data Processing Agreement

LinkedIn Insight Tag

This website uses the Insight Tag fromLinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company,Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data Processing by LinkedIn Insight Tag

With the LinkedIn Insight Tag, we are ableto obtain information about the visitors to our website. If a website visitoris registered with LinkedIn, we are able to analyse, among other things, thekey occupational data (e.g. career level, company size, country, location,industry and job title) of our website visitors, which helps us better targetour site to the relevant audiences. We can also use LinkedIn Insight Tags tomeasure whether visitors to our websites make a purchase or perform some otheraction (conversion measurement). Conversion measurement can also be carried outacross devices (e.g. from PC to tablet). LinkedIn Insight Tag also features aretargeting function that allows us to display targeted advertising to visitorsto our website outside of the website. According to LinkedIn, no identificationof the advertising addressee takes place.

LinkedIn itself also collects so-called logfiles (URL, referrer URL, IP address, device and browser characteristics andtime of access). The IP addresses are shortened or (if they are used to reachLinkedIn members across devices) hashed (pseudonymised). The direct identifiersof LinkedIn members are deleted by LinkedIn after seven days. The remainingpseudonymised data will then be deleted within 180 days.

The data collected by LinkedIn cannot beassigned by us as a website operator to specific individuals. LinkedIn willstore the personal data collected from website visitors on its servers in theUSA and use it for its own promotional activities. For details, please seeLinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal Basis

If consent has been obtained, theabove-mentioned service is used exclusively on the basis of Art. 6(1)(a) GDPRand Section 25 TDDDG. Consent can be revoked at any time. If no consent hasbeen obtained, this service is used on the basis of Art. 6(1)(f) GDPR; thewebsite operator has a legitimate interest in effective advertising measures,including social media.

Data transmission to the US is based on theStandard Contractual Clauses (SCC) of the European Commission. Details can befound here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to the Use of LinkedIn Insight Tag

You can object to the analysis of usagebehaviour and targeted advertising by LinkedIn under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

In addition, LinkedIn members can controlthe use of their personal data for advertising purposes in their accountsettings. To prevent LinkedIn from linking data collected on our website toyour LinkedIn account, you must log out of your LinkedIn account before youvisit our website.

Data Processing Agreement

Bing Universal Event Tracking (UET)

On our website, data is collected andstored using Bing Ads technologies, from which usage profiles are created usingpseudonyms. This is a service of Microsoft Corporation, One Microsoft Way,Redmond, WA 98052-6399, USA.

This service allows us to track theactivities of users on our website if they have reached our website via adsfrom Bing Ads. If you reach our website via such an ad, a cookie is placed onyour computer. A Bing UET tag is integrated on our website. This is a codethat, in conjunction with the cookie, stores some non-personal data about theuse of the website. This includes, among other things, the time spent on thewebsite, which areas of the website were accessed and which ad led users to thewebsite. Information about your identity is not collected.

The information collected is transferred toMicrosoft servers in the USA and generally stored there for a maximum of 180days.

You can prevent the collection of the datagenerated by the cookie and related to your use of the website, as well as theprocessing of this data, by deactivating the setting of cookies. This may limitthe functionality of the website. In addition, Microsoft may be able to trackyour usage behaviour across several of your electronic devices throughso-called cross-device tracking and is thus able to display personalisedadvertising on or in Microsoft websites and apps. You can deactivate thisbehaviour at https://choice.microsoft.com/en-us/opt-out.For more information about Bing's analytics services, please visit the Bing Adswebsite (https://help.bingads.microsoft.com/#apex/3/en/53056/2).For more information about data protection at Microsoft and Bing, please referto Microsoft's privacy statement (https://privacy.microsoft.com/en-us/privacystatement).

Microsoft Advertising

The website operator uses MicrosoftAdvertising. Microsoft Advertising is an online advertising program ofMicrosoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft Advertising enables us to displayadvertisements in the Bing search engine or on third-party websites when theuser enters certain search terms into Bing (keyword targeting). Furthermore,targeted advertisements can be displayed on the basis of the user dataavailable at Microsoft (e.g. location data and interests) (target grouptargeting). As the website operator, we can analyse this data quantitatively,for example by analysing which search terms resulted in the display of ouradvertisements and how many advertisements led to respective clicks.

On this website, we use Universal EventTracking (UET) from Microsoft Advertising. Pseudonymised data is collected totrack which actions you perform on our websites after you have clicked on an adon Microsoft Advertising. UET records your IP address (anonymised), deviceidentifiers, information about device and browser settings, Microsoft Click ID(stored in a cookie), time spent on the website, which areas of the websitewere accessed, which ad led you to the website and the keyword clicked.

The use of this service is based on yourconsent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may revokeyour consent at any time.

Data transmission to the US is based on theStandard Contractual Clauses (SCC) of the European Commission. Details can befound here: https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses.

Data Processing Agreement

Microsoft Advertising Remarketing

This website uses functions of MicrosoftAdvertising Remarketing. The provider is Microsoft Ireland Operations Limited,One Microsoft Place, South County Business Park, Leopardstown, Dublin 18,Ireland.

Microsoft Advertising Remarketing enablesthe website operator to address you in a targeted manner with interest-basedadvertising (in the form of ads placed on websites on the internet). The toolsalso help us to better coordinate our online marketing activities.

In this context, the website operatorreceives various usage data, such as browser language, IP address and page URL.This data is assigned to the respective end device of the user. The data isdeleted as soon as it is no longer required for the processing purposes. Theinformation collected is transferred to Microsoft servers in the USA andgenerally stored there for a maximum of one year and 25 days.

Advertising material is displayed duringretargeting on the basis of a cookie-based analysis of user behaviour. You canset your browser so that you are informed about the setting of cookies and onlyallow cookies in individual cases, exclude the acceptance of cookies forcertain cases or in general, and activate the automatic deletion of cookieswhen closing the browser. If cookies are deactivated, the functionality of thiswebsite may be limited.

The use of this service is based on yourconsent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may revokeyour consent at any time.

To read the processor's privacy policy,please see: https://privacy.microsoft.com/en-us/PrivacyStatement

Data Processing Agreement

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7. Plugins and Tools

Cloudflare (CDN)

To secure our website and optimize loading times, we use the service Cloudflare, a content delivery network (CDN) of Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter “Cloudflare”).

Cloudflare is used to protect our website from attacks or other abusive access from the internet and to ensure the most stable, secure, and high-performance provision of our online offering possible.

Technically, the data traffic between your browser and our web server is routed through Cloudflare’s global network. Cloudflare analyzes this traffic to detect and ward off attacks and acts as a security filter between the internet and our infrastructure. In doing so, Cloudflare may have access to personal data such as IP addresses, log information, system configuration data, browser information, and, where applicable, transmitted content data. Cloudflare may use cookies or comparable technologies for the purposes mentioned above, which serve exclusively to ensure network and information security.

The use of Cloudflare is based on Art. 6(1)(f) GDPR. Our legitimate interest lies in the error-free, secure, and efficient provision of our website as well as protection against cyberattacks and other harmful access. If and to the extent that consent to the use of cookies or comparable technologies is required, Cloudflare is used on the basis of Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG; any consent given may be revoked at any time with effect for the future.

Further information can be found at:
https://www.cloudflare.com/privacypolicy/
and in Cloudflare’s Trust Hub:
https://www.cloudflare.com/trust-hub/gdpr/

Data Processing Agreement

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information:
https://www.dataprivacyframework.gov/participant/5666

Clearout

To ensure secure and reliable email communication, we use the service Clearout on this website, an offering of Kintegra Inc., 2035 Sunset Lake Road, Suite B-2, Newark, Delaware 19702, USA (hereinafter “Clearout”). The use of this service is intended to verify and validate email addresses to ensure that submitted email addresses are valid and reachable. This helps improve communication security, prevent spam, and reduce incorrect or undeliverable emails.

For this purpose, Clearout processes the email address you provide. Processing takes place on servers within the European Union, in Clearout’s data centers in Frankfurt am Main, Germany.

The use of Clearout is based on Art. 6(1)(f) GDPR. Our legitimate interest lies in ensuring efficient, secure, and error-free email communication as well as protection against spam and misuse. Where processing is based on consent, it is based on Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG; consent given may be revoked at any time with effect for the future.

Data Processing Agreement

We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract required by data protection law that ensures the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR. Further information can be found in Clearout’s Data Processing Agreement at:
https://clearout.io/clearout-data-processing-agreement/
Further information on data processing by Clearout and your rights can be found in Clearout’s privacy policy at:
https://clearout.io/privacy-policy/

Eventbrite

This website uses functions of Eventbrite. Provider of this service is Eventbrite, Inc., 535 Mission Street, 8th Floor, San Francisco, California, 94105, USA.

The service is used, on the one hand, to ensure website security. For this purpose, cookies are stored in the browser of the website visitor on the basis of legitimate interest (Art. 6(1)(f) GDPR). The website operator has a legitimate interest in protecting its web offerings against misuse. In addition, Eventbrite stores statistics and marketing cookies that enable analysis of website visitors. For example, Eventbrite can measure whether the visitor has performed certain actions on the site (e.g. downloading content, etc.).

The use of Eventbrite is based exclusively on your consent pursuant to Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG. Consent is obtained via the consent management tool used on our website and may be revoked at any time with effect for the future.

Data Processing Agreement

Further information on Eventbrite can be found in Eventbrite’s privacy policy and terms of use:
https://www.eventbrite.de/support/articles/de/Troubleshooting/datenschutzrichtlinie-von-eventbrite?lg=de

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information:
https://www.dataprivacyframework.gov/participant/5881

Flywire

This website uses functions of the payment service provider Flywire. Provider is Flywire Inc., 141 Tremont Street, 10th Floor, Boston, MA 02111, USA.

Flywire is used for secure and efficient processing of online payments. Various personal data are processed for payment processing and fraud prevention, such as name, billing information, payment data, transaction identifiers, technical information about the device used, and IP addresses. Processing takes place exclusively for the execution of the respective transaction and to prevent abusive or automated access.

The use of this service is based on Art. 6(1)(b) GDPR insofar as data processing is necessary for contract fulfillment or for pre-contractual measures. In addition, processing may be based on our legitimate interest in secure and efficient payment processing pursuant to Art. 6(1)(f) GDPR. If consent is obtained for the processing (for example, for the use of cookies or comparable technologies), Flywire is used on the basis of Art. 6(1)(a) GDPR in conjunction with Section 25(1) TDDDG; consent may be revoked at any time with effect for the future.

Data Processing Agreement

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses pursuant to Art. 46(2)(c) GDPR. Details can be found in Flywire’s Data Processing Agreement at:
https://www.flywire.com/legal/data-processing-agreement

Further information on Flywire can be found in Flywire’s privacy policy and terms of use at:
https://www.flywire.com/legal/privacy-policy

JobTeaser

We cooperate with JobTeaser (https://www.jobteaser.com/en) in order to provide our customers with access to its services.

When you register for JobTeaser via our systems, CBS Cologne Business School and JobTeaser act as joint controllers within the meaning of Art. 26 GDPR. Joint processing is carried out on the basis of Art. 6(1)(f) GDPR in conjunction with Recital 48 GDPR. CBS Cologne Business School has a legitimate interest in providing its customers with the broadest possible range of services for professional development. The interests of the students do not outweigh this, as students must actively register with JobTeaser and are informed in advance about the joint processing.

The respective data protection responsibilities are regulated in a contract pursuant to Art. 26 GDPR between the participating companies. JobTeaser is responsible for the protection of personal data at JobTeaser. Data subject requests are handled by JobTeaser and, where necessary, coordinated with CBS.

Further details are regulated in the agreement between CBS and JobTeaser. The main provisions of the joint controllership agreement can be made available to data subjects upon request by JobTeaser or the partner institution.

If you have any questions, you may contact JobTeaser’s data protection officer at the following address: dataprotection@jobteaser.com

Atlist

This website uses the service Atlist. Provider is Atlist Inc., based in the United States (hereinafter “Atlist”).

Atlist is used to integrate and display interactive maps on our website. When using the service, personal data, in particular IP addresses and usage information, may be processed. This data is required to transmit the content properly to your browser and to ensure the service functions correctly.

The use of Atlist is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the appealing and functional presentation of geographical content as well as in a user-friendly design of the online offering.

Further information on data processing by Atlist can be found in the provider’s privacy policy at:
https://www.atlist.com/privacy

Typeform

This website uses the service Typeform. Provider is Typeform S.L., Carrer Bac de Roda 163, 08018 Barcelona, Spain (hereinafter “Typeform”).

Typeform enables the creation and evaluation of online forms and surveys. If you fill out a form or participate in a survey, the data you enter will be transmitted to Typeform and processed there. This may include, in particular, contact details, communication content, and usage information.

The use of Typeform is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in carrying out form and survey processes efficiently, securely, and in a user-friendly manner.

Further information on data processing by Typeform and the applicable privacy provisions can be found at:
https://www.typeform.com/privacy-policy
and https://www.typeform.com/dpa

8. E-Commerce and Payment Providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data to establish, define content, and amend our contractual relationships. Personal data about the use of this website (usage data) is collected, processed, and used by us only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6(1)(b) GDPR.

The customer data collected will be deleted after completion of the order or termination of the business relationship and after expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.

Data Transfer upon Contract Conclusion for Services and Digital Content

We transfer personal data to third parties only when this is necessary for contract processing, for example to the credit institution commissioned with payment processing.

No further transfer of data takes place unless you have expressly consented to such transfer. Your data will not be passed on to third parties without explicit consent, for example for advertising purposes.

The basis for data processing is Art. 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Payment Services

We integrate payment services from third-party companies on our website. If you make a purchase from us, your payment data (e.g. name, payment amount, bank account details, credit card number) is processed by the payment service provider for the purpose of payment processing. The respective contractual and privacy provisions of the respective providers apply to these transactions.

The use of payment service providers is based on Art. 6(1)(b) GDPR (contract processing) as well as in the interest of a smooth, convenient, and secure payment process (Art. 6(1)(f) GDPR). If consent is requested for certain actions, Art. 6(1)(a) GDPR is the legal basis for data processing; consent may be revoked at any time for the future.

Stripe

Provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here:
https://stripe.com/de/privacy
and https://stripe.com/de/guides/general-data-protection-regulation

Further details can be found in Stripe’s privacy policy:
https://stripe.com/de/privacy

9. Audio and Video Conferences

Data Processing

We use online conference tools, among others, to communicate with our customers. The specific tools we use are listed below. When you communicate with us by video or audio conference over the internet, your personal data is collected and processed by us and by the provider of the respective conference tool.

The conference tools collect all data that you provide/use to use the tools (email address and/or your telephone number). Furthermore, the conference tools process the duration of the conference, the beginning and end of participation, the number of participants, and other “context information” in connection with the communication process (metadata).

In addition, the provider of the tool processes all technical data required for handling online communication. This includes in particular IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.

If content is exchanged, uploaded, or otherwise made available within the tool, this is also stored on the servers of the tool providers. Such content includes in particular cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared during use of the service.

Please note that we do not have full control over the data processing operations of the tools used. Our options are largely governed by the policies of the respective provider. Further information on data processing by the conference tools can be found in the privacy policies of the tools used, which are listed below.

Purpose and Legal Basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6(1)(b) GDPR). In addition, the use of the tools serves to generally simplify and speed up communication with us or our company (legitimate interest within the meaning of Art. 6(1)(f) GDPR). If consent has been requested, the respective tools are used on the basis of this consent; consent may be revoked at any time with effect for the future.

Storage Period

The data directly collected by us via video and conference tools will be deleted from our systems as soon as you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal retention periods remain unaffected.

We have no influence on the storage duration of your data that is stored by the operators of the conference tools for their own purposes. For details, please refer directly to the operators of the conference tools.

Conference Tools Used

Microsoft Teams

The use of Microsoft Teams serves to communicate with prospects, prospective or existing contractual partners, and to provide services to our customers in accordance with Art. 6(1)(b) GDPR. In addition, the use of the tool serves to simplify and speed up communication and is therefore in our legitimate interest pursuant to Art. 6(1)(f) GDPR. If consent has been obtained for the use of the tool, processing is based on Art. 6(1)(a) GDPR; any consent given may be revoked at any time with effect for the future.

Details on data processing can be found in Microsoft Teams’ privacy statement:
https://privacy.microsoft.com/de-de/privacystatement

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information:
https://www.dataprivacyframework.gov/participant/6474

Data Processing Agreement

10. Own Services

Handling of Applicant Data

We offer you the opportunity to apply to us (e.g. by email, post, or via an online application form). Below we inform you about the scope, purpose, and use of your personal data collected as part of the application process. We assure you that the collection, processing, and use of your data is carried out in accordance with applicable data protection law and all other legal provisions and that your data will be treated as strictly confidential.

Scope and Purpose of Data Collection

If you send us an application, we process the personal data associated with it (e.g. contact and communication data, application documents, notes taken during job interviews, etc.) insofar as this is necessary for deciding on the establishment of an employment relationship. The legal basis for this is Section 26 BDSG under German law (initiation of an employment relationship), Art. 6(1)(b) GDPR (general contract initiation), and—if you have given your consent—Art. 6(1)(a) GDPR. Consent may be revoked at any time. Your personal data will be passed on within our company only to persons involved in processing your application.

If the application is successful, the data you submit will be stored in our data processing systems on the basis of Section 26 BDSG and Art. 6(1)(b) GDPR for the purpose of carrying out the employment relationship.

As part of the application process, we may also carry out internet research about you. This primarily includes Google search, LinkedIn, and Xing. The legal basis for this type of processing is our legitimate interest in obtaining an overall picture of publicly accessible information about you pursuant to Art. 6(1)(f) GDPR.

Retention Period of the Data

If we cannot make you a job offer, if you reject a job offer, or if you withdraw your application, we reserve the right to retain the data you have provided on the basis of our legitimate interests (Art. 6(1)(f) GDPR) for up to 6 months after the completion of the application process (rejection or withdrawal of the application). After that, the data will be deleted and physical application documents will be destroyed. Retention serves in particular as evidence in the event of a legal dispute. If it becomes apparent that the data will be required after the 6-month period has expired (e.g. due to an impending or pending legal dispute), deletion will only take place once the purpose for further retention no longer applies.

Longer retention may also occur if you have given corresponding consent (Art. 6(1)(a) GDPR) or if statutory retention obligations prevent deletion.

Inclusion in the Applicant Pool

If we cannot make you a job offer, there may be an option to include you in our applicant pool. If included, all documents and information from the application will be transferred to the applicant pool in order to contact you in the event of suitable vacancies.

Inclusion in the applicant pool is based exclusively on your express consent (Art. 6(1)(a) GDPR). Giving consent is voluntary and has no connection to the ongoing application process. You may revoke your consent at any time. In this case, the data will be irreversibly deleted from the applicant pool, provided there are no legal grounds for retention.

The data in the applicant pool will be irreversibly deleted no later than two years after consent has been given.

REQUEST A BROCHURE

CBS University of Applied Sciences is part of the Stuttgart, Germany based Klett Group. As one of Europe’s leading educational companies, the Group is represented internationally in 24 countries. The portfolio includes traditional and state-of-the-art educational media for day-to-day use in schools as well as lesson planning materials, specialist literature, and the classics. In addition, the Klett Group operates many educational institutions, ranging from day-care centres to schools, right through to distance-learning schools, and universities for distance-learning and on-site-learning. Please visit the Klett Group website at www.klett-gruppe.de.

Information about data protection

1. Privacy at a Glance

General Information

Data Collection on This Website

Who is responsible for data collection on this website?

How do we collect your data?

What do we use your data for?

What rights do you have regarding your data?

Analysis tools and tools from third parties

2. Hosting

Data Processing Agreement

3. General Information and Mandatory Information

Data Protection

Information on the Responsible Party

Storage Period

General Information on the Legal Basis for Data Processing on This Website

Information on Data Transfer to the USA

Data Protection Officer

Recipients of Personal Data

Revocation of Your Consent to Data Processing

Right to Object to Data Collection in Special Cases and to Direct Advertising (Art. 21 GDPR)

Right to Lodge a Complaint with the Competent Supervisory Authority

Right to Data Portability

Information, Rectification and Erasure

Right to Restrict Processing

SSL/TLS Encryption

Objection to Advertising Emails

Joint Controllership Agreement with Ernst Klett AG

4. Data Collection on This Website

Cookies

Consent via Cookie Consent

Data Processing Agreement

Cookie Settings

Your Cookie Settings

Storage Duration

Server Log Files

Contact Form

Communication via WhatsApp

Data Processing Agreement

Technical and Organizational Handling via MessengerPeople GmbH

Inquiry by Email, Telephone or Fax

HubSpot CRM

Data Processing Agreement

HubSpot Analytics

Data Processing Agreement

HubSpot Marketing

Data Processing Agreement

5. Newsletter and Postal Advertising

Newsletter Data

Newsletter Distribution via HubSpot

Newsletter Distribution to Existing Customers

Postal Advertising

Data Processing Agreement

6. Analytics Tools and Advertising

Data Use byGoogle

Google Tag Manager

Google Analytics 4

IP Anonymisation

Browser Plugin

Google Signals

Data Processing Agreement

Google Ads

Google Ads Remarketing

Target Group Formation with Customer Matching

Google Conversion Tracking

Google DoubleClick

Google Enhanced Conversions

Google Customer Match

Meta Pixel (formerly Facebook Pixel)

TikTok Pixel

Data Processing Agreement

LinkedIn Insight Tag

Data Processing by LinkedIn Insight Tag

Legal Basis

Objection to the Use of LinkedIn Insight Tag

Data Processing Agreement

Bing Universal Event Tracking (UET)

Microsoft Advertising

Data Processing Agreement

Microsoft Advertising Remarketing