Digital Marketing (M.Sc.)
Think Strategically, Act Digitally – Your Online Marketing Master’s!
Your Digital Marketing Master Programme – A Career at the Intersection of Storytelling and Strategy
Digital marketing is about more than reach – it blends data, creativity, and strategy to drive sustainable growth. The English-taught Master’s in Digital Marketing at CBS teaches you how leading brands succeed online, connect with audiences, and create experiences that stand out.
The programme combines marketing psychology with advanced digital expertise. You’ll learn to use data analytics, AI, and behavioural insights to understand target groups and craft measurable, effective strategies. Courses such as AI-Based Data Research, Consumer & Advertising Psychology, and Brand Management & Customer Acquisition build both creative intuition and analytical precision.
What makes this programme unique is its focus on the entire digital customer journey – from branding and content to monetisation and customer retention. You’ll design strategies that strengthen brand loyalty and long-term growth. At CBS, you’ll learn by doing: working on projects with real companies, developing campaigns, and presenting your ideas to industry experts. Professors with backgrounds in digital agencies, corporations, and start-ups provide practical, industry-focused insights.
Based in Germany’s innovation hub Cologne, you’ll study in one of Europe’s most dynamic digital economies.
*Tuition fees differ for EU and non-EU students. For the specific fees please check the tuition fees information page. Status: April 2025.
Curriculum
Economic Analysis & Global Markets
6
ECTS
Economic Analysis & Global Markets
6
ECTS
Strategy Development
6
ECTS
Strategy Development
6
ECTS
AI Based Data Research
6
ECTS
AI Based Data Research
6
ECTS
Consumer & Advertising Psychology
6
ECTS
Consumer & Advertising Psychology
6
ECTS
Digital Marketing
6
ECTS
Digital Marketing
6
ECTS
Empirical Research & Visualisation
6
ECTS
Empirical Research & Visualisation
6
ECTS
Brand Management & Customer Acquisition
6
ECTS
Brand Management & Customer Acquisition
6
ECTS
Channel & Content Management
6
ECTS
Channel & Content Management
6
ECTS
Business Model Analysis & Industry Comparisons
6
ECTS
Business Model Analysis & Industry Comparisons
6
ECTS
Managing Change with Projects
3
ECTS
Managing Change with Projects
3
ECTS
Leadership & Executive Development
3
ECTS
Leadership & Executive Development
3
ECTS
Event Lab
3
ECTS
Event Lab
3
ECTS
Project: Consulting a Company
9
ECTS
Project: Consulting a Company
9
ECTS
Monetisation & Customer Loyalty
6
ECTS
Monetisation & Customer Loyalty
6
ECTS
Sustainability & Corporate Responsibility
6
ECTS
Sustainability & Corporate Responsibility
6
ECTS
Strategic Human Resource Management
3
ECTS
Strategic Human Resource Management
3
ECTS
Facilitation, Communication & Negotiation
3
ECTS
Facilitation, Communication & Negotiation
3
ECTS
Entrepreneurship & Venture Lab
6
ECTS
Entrepreneurship & Venture Lab
6
ECTS
Management Simulation Game
6
ECTS
Management Simulation Game
6
ECTS
Master Thesis
18
ECTS
Master Thesis
18
ECTS
Career Opportunities with a Master’s in Digital Marketing
A Master’s in Digital Marketing opens up diverse career opportunities across a wide range of industries. As a manager or consultant, you can work in strategic or operational marketing for international corporations, content providers and agencies, ad-tech companies, or media agencies.
The programme also provides excellent preparation for entrepreneurship. You will benefit from real-world projects with corporate partners and lecturers from the industry, ensuring that you graduate with practical experience and a competitive edge. This English-taught Master’s will prepare you for an international career in the digital marketing landscape.
Below, you’ll find top career opportunities with your Master’s in Digital Marketing.
Why CBS UNIVERSITY
Your path to CBS
Starting your studies at CBS University of Applied Sciences is as unique as you are – and at the same time, completely hassle-free. With our user-friendly online application process, you can apply from anywhere, with no numerus clausus restrictions. Instead of rigid admission requirements, we focus on a personal selection process that highlights your strengths and potential.
Whether you choose a dual, part-time, or full-time programme, CBS University offers the perfect combination of theory and practice.
Admission requirements
Deadlines
funding
HANDS-ON LEARNING AT ITS BEST
At CBS, it’s not just what you study that matters, it’s how you study. Our programmes offer a completely new learning experience: hands-on, interactive, and firmly rooted in real-world practice. You’ll notice your skill set growing day by day through real projects, modern tools, and intensive practical experience. Our lecturers bring years of industry expertise to the classroom, and regular guest speakers give you exclusive insights into professional life. Artificial intelligence, teamwork, presentations, networking, and real business cases are all part of your everyday studies. It’s not just about preparing for the future – it’s about shaping it yourself.
Business Projects
Unternehmenskooperation
Praktikum/Berufserfahrung
HOW DO I FIND MY PERFECT CAREER PATH?
The Career Service and Talent Development team at CBS support you in finding your ideal partner company. With 1:1 coaching, workshops, and a wide network of corporate partners, we guide you throughout your entire time at university. Together, we’ll develop a strategy that matches your strengths and career goals.
Ablauf deS Masterstudiums
Inspiration and Impact – What Our Alumni Say
Let yourself be inspired by the experiences of our alumni and discover how the Master’s degree at CBS has shaped their professional and personal development.
"My Bachelor's in Business Psychology at CBS shaped me academically and personally. The lectures with Professor Dr. López deepened my understanding of psychology and business. Experiences like Model United Nations in New York and my semester in Peru developed my intercultural skills, providing a solid foundation for my Master's at the London School of Economics."
"The lecturers shared their industry experience and brought dry theory to life with practical examples. Additionally, I greatly appreciated the international atmosphere on campus, which expanded my perspective on global connections."
"Through the Master's program in HR & Leadership at CBS, I learned how to successfully combine theory and practice. This not only provided me with a solid foundation for my personal development but also prepared me for professional success. It’s not just about knowledge, but about unlocking potential and turning dreams into reality."
"The studies perfectly combined theory and practice and provided me with many valuable skills for my professional life. In particular, the warm interaction with the lecturers always motivated me and contributed to my development both professionally and personally."
FAQ: The most important questions about studying Digital Marketing
Here you can find answers to all important questions all around your Digital Marketing master's degree. If you have any further questions, feel free to contact us at any time.
What is the Digital Marketing?
Why should you study the Digital Marketing Master’s programme?
How long does the Digital Marketing Master’s programme last?
Does the Digital Marketing Master’s programme have a Numerus Clausus (NC)?
What are the admission requirements for the Digital Marketing Master’s programme?
How is the Digital Marketing Master’s programme structured?
Where can I study the Digital Marketing Master’s programme?
What will I learn in the Digital Marketing Master’s programme? What are the core subjects?
Can I study abroad during the Digital Marketing Master’s programme?
Can I write my Master’s thesis in collaboration with a company during the Digital Marketing Master’s programme?
Any questions? We're here to help
Do you have any questions about our bachelor's or master's degree programs? Our Student Advisory team is here to support you! Schedule your personal consultation—online or in person—for tailored, non-binding guidance on finding the right study program for you.
