NEW ERA: The New Master’s Concept at CBS
practice-oriented, reflective, and shaped together with leading industry experts.

NEW ERA: Because the Future Needs New Capabilities
The economy is at a turning point: artificial intelligence, sustainability, and societal transformation are reshaping how we live, work, and make decisions. Companies no longer look for mere managers — they seek individuals who can understand complexity, think ahead, and act responsibly.
NEW ERA is CBS’s answer to this new reality: a Master’s concept that empowers you to apply knowledge effectively and develop the capabilities that will matter tomorrow.
The Heart of NEW ERA: Empower - Reflect - Apply
The ERA Concept defines how learning at CBS creates impact.
It stands for a learning culture that transforms knowledge into mindset, judgement, and action.
Across three phases — Empower, Reflect, Apply — you develop what modern Master’s learning requires: self-efficacy, critical thinking, and application-oriented competence.

EMPOWER: Grow Personally, Take Responsibility
You learn to take ownership, lead projects confidently, and strengthen your self-concept through coaching, teamwork, and collaborative learning experiences that turn education into a shared journey.
What empowers you:
- Coaching & Collective Teaching
- Leadership Development
- Event Experiences
- Team & Communication Skills
REFLECT: Think Critically, Decide Consciously
In a world defined by rapid change, sound judgement matters. You train your ability to analyse critically, shift perspectives, and think both strategically and ethically.
What shapes you:
- Responsible Leadership
- Intercultural Collaboration
- Ethics & Sustainability
- Strategic Thinking
APPLY: Use Knowledge to Shape the Future
This is where theory turns into practice. You work on real business challenges, develop ideas with companies, and use AI tools, simulation games, and entrepreneurship methods to turn concepts into concrete outcomes.
What moves you forward:
- Real Business Projects
- AI & Digital Fluency
- Action Learning
- Entrepreneurship & Innovation Management
- Simulation & Strategy Games
Learning in the New Era: Applied, Interactive, Collaborative
In the NEW ERA Master’s programmes, you are not a passive listener — you are an active shaper. Learning means trying things out, applying knowledge, and evolving it further. Professors become coaches, teams become laboratories for ideas, and companies become learning partners with whom you solve real-world business challenges.
NEW ERA bridges academic depth with real experience. AI tools, data analytics, simulation games and co-creation formats make learning hands-on, measurable, and relevant.
Here, learning by doing isn’t a slogan — it’s daily practice.
Your NEW ERA Study Experience
Discover what makes NEW ERA unique — through modern formats and real experiences that combine practice, technology, and personal development.
Real Business Projects
Work on real challenges from our corporate partners. As a team, you analyse business models, develop solutions, and present your results to senior management. This is how you learn hands-on how companies truly operate and how to consult at eye level.
Innovation & Entrepreneurship
Develop your own ideas and turn them into real concepts: from the first vision all the way to a business pitch in our entrepreneurship formats. You use CBS-developed tools and present your ideas to a jury of experts, just like in Shark Tank or Dragons’ Den.
Coaching & Collective Teaching
Experience learning as a collaborative process. Professors, coaches, and industry professionals design sessions together. You receive individual coaching and learn in an interdisciplinary environment where academic and practical expertise come together.
International Collaboration
Study in international teams and experience intercultural collaboration — on campus and online. You work with students from around the globe, develop leadership across cultures, and expand your international network.
AI & Digital Fluency
Artificial intelligence is part of your daily study experience. You use AI tools for analysis, visualisation, and decision-making, learning to apply digital technologies strategically and staying employable in an era of automated knowledge.
Event Experiences
Design and lead your own formats — from TEDx and Leadership Days to venture events. You plan, moderate, and organise experiences that build your communication and leadership skills.
Simulation & Strategy Games
Take on real management responsibility in our simulation games: invest, calculate, produce, compete. Here, you learn firsthand how strategic decisions influence companies and markets.
Responsible Leadership
Combine business goals with ethical awareness. You learn to make decisions that are economically sound, socially responsible, and environmentally sustainable, the foundation of modern leadership.
Your Perspective: From Knowledge to Influence
With a CBS NEW ERA Master’s degree, you become a leader who shapes change. Whether in consulting, management, or entrepreneurship — you learn to create impact that lasts.
What you gain:
- Employability in an age of automated knowledge, because you master AI and data as tools.
- Practical relevance and networks through real projects, company collaborations, and guest lecturers from industry.
- Leadership and communication strength, built through responsibility and real impact experiences.
- Global readiness thanks to international teams, exchange opportunities, and intercultural learning.
ready for the new era?
Shape what others still call the future. – and explore our NEW ERA Master's programmes!




































