Your Sales Degree
Acquire customers, unlock markets and develop successful sales strategies – start your Sales programme now!

Sell Successfully – with a Sales Programme at CBS!
Sales is a central pillar of every business and plays a decisive role in the successful marketing of products and services. It ensures that customers are reached effectively and that sales figures continue to rise. As an essential component of the marketing mix, an effective sales strategy significantly contributes to business success. In our Sales programme, you acquire specialised knowledge required for a successful career in sales. You learn to design efficient sales processes, build lasting customer relationships, and implement targeted sales strategies.
Whether you work in the business-to-business (B2B) sector with major corporate clients or in the business-to-consumer (B2C) segment with end users, sales is a dynamic and expanding field with excellent career prospects.
With a Sales programme, you will be well-prepared to boost revenue and ensure lasting business success.

Tailor Your Sales Programme Flexibly – Full-time, Dual or Part-time
Our flexible study models adapt perfectly to your life circumstances. Whether dual, part-time or full-time – find the model that suits your goals.

Dual
The dual programme at CBS combines academic theory with practical application in a company. This way, you gain valuable work experience and secure excellent career prospects. Your studies are practical, future-oriented and funded by your partner company.

Part-Time
Studying while continuing to grow professionally – the part-time programme at CBS makes it possible. Flexible learning formats and practical content enable you to advance your career deliberately. Your next career step – without compromise.
Sales Degree Programmes at CBS – Your Path to Success in Sales
Are you looking for a Sales degree that perfectly fits your lifestyle and future plans? Whether it’s a Bachelor’s in Sales or a Master’s in Sales, find the right study programme at CBS to prepare you for a successful career in Sales and Sales Management.

Get Your Free Brochure!
Are you interested in studying Sales and want to learn more? Our free brochure provides all the key details about course content, career opportunities, and admission requirements. Get all the information you need now and take the next step towards your future!

FAQs about the Sales Degree – Everything You Need to Know!
Are you interested in a Sales degree but still have unanswered questions? Here, you’ll find answers to the most important topics – from course content to entry requirements.
Find out what to expect in your studies and whether this programme is the right fit for you!
What is Sales?
Sales is a key business area focused on the targeted marketing and sale of products or services. It ensures that customers receive goods or services efficiently and that purchasing decisions are made. This involves not only direct selling but also developing strategic sales channels, building long-term customer relationships, and optimising sales processes.
Sales covers both the business-to-business (B2B) sector, where companies work with corporate clients, and the business-to-consumer (B2C) segment, which focuses on end users. The goal is to continuously increase a company’s revenue and secure sustainable competitive advantages.
What can I expect from a Sales programme?
The Sales programme covers topics in business administration, marketing, and sales. Throughout your studies, you will deepen your skills in communication, empathy, and business acumen, and learn how to operate at the interface between companies and their customers. You develop an understanding of customer needs, choose appropriate sales channels, and optimise sales strategies.
After graduation, you can work as a Sales Manager, taking responsibility for the successful sale of products or services. Your aim will be to boost sales figures, whether in the B2B sector with corporate clients or in the B2C segment with end users.
Is a Sales programme right for me?
A Sales programme is ideal if you combine economic and analytical thinking with the ability to quickly grasp complex issues. Since sales is heavily focused on building and maintaining customer relationships, excellent communication skills, social competence, and empathy are essential.
If you are also linguistically adept and can easily adapt to different interlocutors, you are well-suited for a career in sales. A strong sense of organisation will help you design processes efficiently and implement sales strategies effectively. If you meet these criteria, a Sales programme provides the perfect foundation for a forward-looking career.
Discover the key responsibilities, skills, and career prospects of a Sales Manager in our in-depth blog post. Learn how Sales Managers drive business growth, build strong client relationships, and implement effective sales strategies. Read more here!
What does the Sales programme cover? What will I learn?
In the Sales programme, you acquire robust business and strategic knowledge to develop successful sales strategies, manage customer relationships, and optimise sales processes. The content varies depending on the qualification pursued.
Bachelor's Programme:
You receive a comprehensive education in business studies, covering subjects such as business administration, accounting, financial reporting, mathematics, statistics, and academic research. In addition, you specialise in sales-specific topics such as strategic sales management, negotiation skills, modern sales concepts, and the management of sales organisations.
Complementary cross-disciplinary skills in Business English, communication, leadership, diversity management, and project management are also taught. The programme can be completed full-time or as a dual course.
Master's Programme:
You deepen your knowledge with modules in digital management, sales control, economics, and corporate social responsibility. Additionally, you specialise in international sales strategies, sales psychology, key account management, complaint management, and sales consulting.
Further skills in foreign languages, self and team management, as well as advanced sales training are also imparted. This programme can be taken full-time or alongside employment, with an internship integrated in the full-time model.
What are the entry requirements for a Sales programme?
The entry requirements depend on the qualification pursued.
For the Bachelor’s programme, you need a general university entrance qualification or the full specialised entrance qualification. Foreign qualifications such as the Matura, A-Levels, or the IB Diploma are also accepted. In addition, proof of English language proficiency is required – either via a certificate (no older than two years) or by taking CBS’s free online English test.
For the Master’s programme, a first academic degree (Bachelor, Diploma, Magister) from a recognised institution with a minimum grade of “good” is required. If this standard is not met, a separate admissions process may be necessary. The initial degree should be business-oriented and comprise at least 180 ECTS credits. A Numerus Clausus (NC) is not required.
How is the Sales programme structured?
The duration and structure of the Sales programme vary depending on the qualification.
Bachelor's Programme:
This course lasts six or seven semesters and concludes with a bachelor’s thesis, awarding you the title Bachelor of Arts (B.A.). The programme is taught in German and can be pursued as a dual course.
In this model, you spend two days per week on campus for theoretical instruction and three days in a partner company to apply sales theory directly in practice.
Master's Programme:
This course lasts four or five semesters and concludes with a master’s thesis, awarding you the title Master of Arts (M.A.). It can be taken full-time or part-time alongside employment.
Practical relevance is central – depending on the study model, an internship and an optional exchange semester may be included. Business projects with companies and simulations allow you to test your theoretical knowledge directly in practice.
Sales Careers: What can I do with a Sales qualification?
After your studies, you can work as a Sales Manager and take responsibility for the successful sale of products or services. Your goal will be to increase sales figures, whether in the B2B sector with major corporate clients or in the B2C segment with end users.
Typical job titles include Junior, Senior, or Area Sales Manager (with “Sales” referring to the selling function). Another career option is that of a Key Account Manager, who focuses on a few high-value customers and manages them over the long term.
In all roles, the objective is to optimise sales channels and sustainably increase revenue.
What can I expect to earn after a Sales programme?
Salaries in sales depend partly on whether you work in a medium-sized company or a large corporation – large companies tend to pay higher salaries.
An entry-level salary after completing a Sales programme can be expected to be around €60,000 gross per year. With additional years of experience, salaries increase accordingly. Depending on your experience and qualifications, annual earnings can range from approximately €70,000 to around €81,000 gross.
Given the current shortage of skilled professionals, qualifications are highly valued in the job market, and additional credentials typically lead to higher salaries.
Where can I study a Sales degree?
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