Key Takeaways
- Study format: International Consulting Project within the CBS Double Degree programme.
- Practice project: Students developed an internationalisation strategy for Storymii Mii Apps from Canada in five specialised teams.
- Market focus: Market analysis and market entry strategies for Taiwan and Indonesia.
- Project content: Market research, international marketing strategies, and the identification of potential partner organisations.
- Academic supervision: Guided by Professor Mehran Najmaei throughout the project.
- Practical relevance: The project demonstrates how real company collaborations are systematically integrated into CBS business programmes.
From Classroom to Global Markets
As part of an international consulting project, students from the CBS Double Degree programme collaborated with Storymii Mii Apps from Canada. Storymii is part of Microsoft's „Entrepreneurship for Positive Impact“ programme and develops accessible, student-centred learning technologies for global markets.
Founded by Ryan Littzen (Founder & CEO) and Nancy Sun (Co-Founder), Storymii aims to make digital education internationally scalable and sustainably accessible.
The objective of the project was to develop an internationalisation strategy for expansion into the Taiwanese and Indonesian markets.
Projects like this are part of the CBS NXT GEN study model, where theory-based teaching is combined with international business practice and future digital topics, systematically preparing students for complex global market and transformation challenges.
International Market Entry Strategies for Education and Healthcare
Five specialised student teams analysed the economic, regulatory and cultural conditions of both target markets over several weeks.
The project focused on:
- Detailed market analyses for Taiwan and Indonesia
- Development of comprehensive international marketing strategies
- Identification of two to three potential cooperation partners per market
- Preparation of practical recommendations for upcoming company visits
The project combined strategic analysis with operational feasibility. Students worked like consulting teams in a real business environment.
From Project Work to Bachelor Thesis
A particular advantage of this project is that some students will continue supporting Storymii during the follow-up phase and align their Bachelor’s theses with key project questions.
This creates a seamless transition from academic analysis to real entrepreneurial impact.
International Corporate Collaboration as a Learning Environment
The collaboration with Storymii clearly demonstrates how practice-oriented learning at CBS is implemented: real companies, real markets and real strategic challenges.
Special thanks go to Ryan Littzen and Nancy Sun for the trusting cooperation and to Mehran Najmaei for the academic supervision of the project.
In our business programmes, the integration of real-world business practice is systematically embedded through:
- Business Projects tackling real strategic and operational challenges from partner companies.
- Regular Guest Lectures by senior executives and industry experts.
- Conventions providing a platform for interdisciplinary learning and hands-on leadership experience.
- Case Studies and Simulation Games designed to solve typical corporate problems.
- Mandatory Internships to apply specialized skills within a corporate context.
- Dual Study Formats ensuring continuous integration into corporate structures.
- A Network of over 1,300 Partner Companies across a wide range of industries.
This structured integration enables students not only to analyze economic challenges but also to develop well-founded decisions under real market conditions.
With initiatives like this, CBS reinforces its commitment to closely linking business and academia and preparing students specifically for leadership roles in a globalized and sustainability-oriented economy.
Key Takeaways
- Study format: International Consulting Project within the CBS Double Degree programme.
- Practice project: Students developed an internationalisation strategy for Storymii Mii Apps from Canada in five specialised teams.
- Market focus: Market analysis and market entry strategies for Taiwan and Indonesia.
- Project content: Market research, international marketing strategies, and the identification of potential partner organisations.
- Academic supervision: Guided by Professor Mehran Najmaei throughout the project.
- Practical relevance: The project demonstrates how real company collaborations are systematically integrated into CBS business programmes.
From Classroom to Global Markets
As part of an international consulting project, students from the CBS Double Degree programme collaborated with Storymii Mii Apps from Canada. Storymii is part of Microsoft's „Entrepreneurship for Positive Impact“ programme and develops accessible, student-centred learning technologies for global markets.
Founded by Ryan Littzen (Founder & CEO) and Nancy Sun (Co-Founder), Storymii aims to make digital education internationally scalable and sustainably accessible.
The objective of the project was to develop an internationalisation strategy for expansion into the Taiwanese and Indonesian markets.
Projects like this are part of the CBS NXT GEN study model, where theory-based teaching is combined with international business practice and future digital topics, systematically preparing students for complex global market and transformation challenges.
International Market Entry Strategies for Education and Healthcare
Five specialised student teams analysed the economic, regulatory and cultural conditions of both target markets over several weeks.
The project focused on:
- Detailed market analyses for Taiwan and Indonesia
- Development of comprehensive international marketing strategies
- Identification of two to three potential cooperation partners per market
- Preparation of practical recommendations for upcoming company visits
The project combined strategic analysis with operational feasibility. Students worked like consulting teams in a real business environment.
From Project Work to Bachelor Thesis
A particular advantage of this project is that some students will continue supporting Storymii during the follow-up phase and align their Bachelor’s theses with key project questions.
This creates a seamless transition from academic analysis to real entrepreneurial impact.
International Corporate Collaboration as a Learning Environment
The collaboration with Storymii clearly demonstrates how practice-oriented learning at CBS is implemented: real companies, real markets and real strategic challenges.
Special thanks go to Ryan Littzen and Nancy Sun for the trusting cooperation and to Mehran Najmaei for the academic supervision of the project.
In our business programmes, the integration of real-world business practice is systematically embedded through:
- Business Projects tackling real strategic and operational challenges from partner companies.
- Regular Guest Lectures by senior executives and industry experts.
- Conventions providing a platform for interdisciplinary learning and hands-on leadership experience.
- Case Studies and Simulation Games designed to solve typical corporate problems.
- Mandatory Internships to apply specialized skills within a corporate context.
- Dual Study Formats ensuring continuous integration into corporate structures.
- A Network of over 1,300 Partner Companies across a wide range of industries.
This structured integration enables students not only to analyze economic challenges but also to develop well-founded decisions under real market conditions.
With initiatives like this, CBS reinforces its commitment to closely linking business and academia and preparing students specifically for leadership roles in a globalized and sustainability-oriented economy.
