Business Psychology (B.Sc.)
Understand people and inspire businesses with your Business Psychology degree.

Study Business Psychology: An International Career at the Intersection of People and Business
How do people make decisions? What drives team motivation? Our English-taught Bachelor's programme in Business Psychology immerses you in the fascinating world of economic psychology. You'll learn to apply psychological insights to business challenges, analyse work environments, and optimize organizational processes.
This degree equips you with expertise in both psychology and business while enhancing your intercultural skills through its international focus and integrated semester abroad. It’s the perfect foundation for careers in consulting, human resources, or marketing. At CBS, we combine academic excellence with hands-on projects—shaping a future you can influence!
*Tuition fees differ for EU and non-EU students. For the specific fees please check the tuition fees information page. Status: April 2025.

Curriculum
1
Business Models
6
ECTS
You learn to understand the different types of business models for production, servicing, software development on concrete example. You also learn to analyze the strength and weaknesses of business models.
NXT GEN Insight: Everybody talks about Business Models. CBS not only teaches it in a separate class, but also built a whole study program on it.
Data Analysis & Statistics
6
ECTS
Hands-on practice to understand, summarize, and decode data; learn how to frame business questions to enable data analysis, how to use statistical methods and tools to read the story behind the data, and how to visualize your findings and proposed answers to real world problems.
NXT GEN Insight: At CBS we will not just show you statistical theory, but enable you to use your analytical competency to support your company in making and communicating good business decisions.
Marketing & Branding
6
ECTS
Marketing is essential in identifying the customer requirements, needs and wants. Branding plays an important role in today´s attention economy. In this course you learn the most modern marketing concepts as well as how to build strong brands, especially in a digital world, and how to measure its success.
Foundation of General & Business Psychology
6
ECTS
Rhetoric & Presentation Skills, CV & Letter of Motivation
3
ECTS
- First impression / Perception / Giving and receiving constructive feedback
- Effective communication - Planning / Purpose / Audience needs
- Structure and transitions
- Rhetorical skills - Opening / Closing / Attention grabbers
- Delivery and non-verbal communication
- Voice power / Building confidence
- Choosing and using visual aids
- Building audience rapport / Developing charisma
- Strategies for Audience Egagement
- Passionate writing and goal alignment
- Identifying unique qualities
- Highlighting key skills
Spreadsheets (& Financial Maths)
3
ECTS
- Data Manipulation Techniques:
Students will explore various methods including copying and pasting information, moving and locking cells, navigating between spreadsheets, freezing panes, printing specific sections, and sorting and filtering data based on specific characteristics. Additionally, they will delve into collaborative features that facilitate teamwork on worksheets.
- Fundamental Mathematical Operations & Formulas:
The course covers essential mathematical functions such as summing, counting, determining minimum and maximum values, calculating averages, variations, and deviations, as well as understanding growth rates, compounding and discounting principles, and basic optimization functions.
- Data Presentation and Formatting:
Students will learn to effectively present their findings through graphs and tables, and willbgain proficiency in applying various number formats including decimals, currencies, and dates. Furthermore, they will explore layout options to enhance the visual appeal and clarity of their spreadsheets.
Measures, Indicators, and Ratios:
- Growth rates, compound interest
- Present Values: annuities, perpetuities
- ROI, Break Even
- Average and Marginal Cost
Guest Lectures
1
ECTS
Throughout the semester, we invite at least 6 different company speakers to help you get a good understanding of the different industries and work requirements.
Part of the degree programme is an internship (10 ECTS) in Germany or abroad. Our Career Service will support you in finding a suitable company.
Your Career Prospects with a Bachelor’s Degree in Business Psychology
The demand for academically trained business psychologists has significantly increased. As an expert in human behavior within a business context, your skills and knowledge are highly sought after across all industries. Career opportunities include roles in corporate HR departments, staffing agencies, HR consultancies, marketing and advertising agencies, management consultancies, media companies, market research, opinion and trend analysis firms, and corporate market research departments.
Below, you’ll find top career opportunities with your Bachelor in Business Psychology.
Why CBS UNIVERSITY
Your path to CBS
Starting your studies at CBS University of Applied Sciences is as unique as you are – and at the same time, completely hassle-free. With our user-friendly online application process, you can apply from anywhere, with no numerus clausus restrictions.
Instead of rigid admission requirements, we focus on a personal selection process that highlights your strengths and potential. Whether you choose a dual, part-time, or full-time programme, CBS University offers the perfect combination of theory and practice.

Admission requirements
Die Zugangsvoraussetzungen für dein Bachelor-Studium an der CBS University of Applied Sciences variieren je nach Studiengang . Für einige Studiengänge gelten zusätzliche Anforderungen, wie etwa bestimmte berufliche Qualifikationen.
Für mehr Informationen besuche unsere Zugangsvoraussetzungen-Seite.
The into your studies at CBSSciences is so Like yourself — and at the same time designed. With our easy to use Can you yourself apply, completely without . Instead of staring Waiting for you with us is a that is your strengthsand focuses on potential. Regardless of whether you opt for dual, part-time or full-time study, the CBSUniversity offers you the of
Deadlines
The application deadline is year round open, even before you graduate from high school. For dual study programs, you should sufficient lead time Plan so that we can find your suitable practice partner. The start of studies is flexible: in the winter semester or, for selected programs, also in the summer semester. One early candidature is particularly important for limited study places secure and apply for any necessary visas in good time.
funding
A dual or part-time study Is often used by the Practice partner financed, which is also a valuable occupational provides accompaniment. A full-time study On the other hand, can be achieved by numerous Funding opportunities like BAföG or stipends Personalize to give you an optimal connection of personal Development and academic To make the future possible.
WIE FINDE ICH MEINEN PERFEKTEN KARRIEREWEG?
Der Career Service und das Talent Development der CBS unterstützen dich dabei, dein ideales Partnerunternehmen zu finden. Mit 1:1-Coachings, Workshops und einem breiten Netzwerk an Unternehmenspartnern begleiten wir dich über deine gesamte Studienzeit hinweg. Gemeinsam entwickeln wir eine Strategie, die zu deinen Stärken und Karrierezielen passt.

HANDS-ON LEARNING AT ITS BEST
At CBS, we are committed to seamlessly integrating theory and practice, allowing you to apply your knowledge directly and gain valuable insights into the real working world.
Business Projects
Im Rahmen der Business Projects an der CBS International Business School haben Studierende die Möglichkeit, gemeinsam mit renommierten Unternehmen an realitätsnahen Projekten zu arbeiten. Diese praxisorientierte Lehrform verbindet theoretisches Wissen mit konkreten wirtschaftlichen Fragestellungen und gewährt tiefe Einblicke in berufliche Abläufe.
Unternehmenskooperation
Dank eines Netzwerks von über 1.300 etablierten Unternehmen aus diversen Branchen profitieren Studierende von exklusiven Einblicken in die Arbeitswelt. Diese Kooperationen eröffnen nicht nur spannende Perspektiven, sondern fördern auch die Entwicklung wichtiger Kontakte und bieten nachhaltige Karrieremöglichkeiten.
Praktikum/Berufserfahrung
Ob in Form von Pflichtpraktika, die fester Bestandteil vieler Studiengänge sind, oder durch die Integration von Berufserfahrung in duale und berufsbegleitende Programme: Du kannst dein Fachwissen direkt in der realen Arbeitswelt anwenden.
Course schedule and attendance times


Inspiration and Impact – What Our Alumni Say
Let yourself be inspired by the experiences of our alumni and discover how the Bachelor’s degree at CBS has shaped their professional and personal development.
FAQ: The most important questions about studying Business Psychology
Here you can find answers to all important questions all around your Business Psychology degree. If you have any further questions, feel free to contact us at any time.
What is Business Psychology?
Business Psychology is the intersection of psychology and business administration. This degree programme focuses on human behaviour within companies to optimize processes in areas such as human resource management, marketing, and organizational development.
Why should you study Business Psychology?
A degree in Business Psychology allows you to develop a deep understanding of human behavior and decision-making in a business context. You will acquire both psychological and business competencies that are highly valued across various industries.
How long does the Business Psychology degree programme take?
The programme typically lasts 6 semesters (3 years) and concludes with a Bachelor of Science (B.Sc.) degree.
Is there an admission restriction (NC) for the Business Psychology degree programme?
At CBS, there is generally no Numerus Clausus (NC). Instead, your personal skills, motivation, and practical experience are considered in the admission process.
What are the admission requirements for the Business Psychology degree programme?
You need a recognized university entrance qualification (e.g., Abitur, Fachabitur) and proof of sufficient English proficiency, such as TOEFL or IELTS.
What does the Business Psychology study programme look like?
The programme combines theoretical knowledge with practical applications through case studies, real-world projects, and international experiences. Courses are taught in English, preparing you for a global career.
Where can I study Business Psychology?
You can study Business Psychology at our campus in Cologne.
What are the study contents of the Business Psychology degree programme?
The Business Psychology curriculum includes topics such as work and organizational psychology, consumer behaviour, human resource management, leadership, coaching, and research methods.
What is the average salary after graduating from Business Psychology degree programme?
The starting salary for Business Psychology graduates typically ranges between €40,000 and €50,000 per year, depending on the industry and position. With experience, significantly higher salaries are possible.
Can I study without a high school diploma (Abitur) or university entrance qualification (Fachhochschulreife)?
Yes, under certain conditions, such as a completed vocational training programme and relevant work experience, studying without a traditional university entrance qualification is possible.
Any questions? We're here to help
Do you have any questions about our bachelor's or master's degree programs? Our Student Advisory team is here to support you! Schedule your personal consultation—online or in person—for tailored, non-binding guidance on finding the right study program for you.
