Your Marketing Degree
Develop strategies, build brands and market innovations – start your Marketing programme now!

Grow Creatively and Strategically – with a Marketing Programme at CBS!
A Marketing programme at CBS opens up a wide range of career opportunities across various industries. You will learn how to develop targeted advertising measures, reach customers, and design successful marketing strategies. In addition to planning, you will be responsible for implementing campaigns and monitoring their performance. A central element of your studies is understanding market analysis and consumer behaviour. You will discover how to create advertising campaigns, measure their efficiency, and apply both short-term and long-term marketing strategies effectively.
This process helps you develop an instinct for different target groups and teaches you to tailor marketing activities to market needs. Your daily work life will be diverse, ranging from office tasks and meetings to creative projects – such as devising advertising campaigns or producing commercials.
Thanks to CBS’s practical approach, you can apply your knowledge immediately and gain valuable insights into the practice of marketing.

Tailor Your Marketing Programme Flexibly – Full-time, Dual or Part-time
Our flexible study models adapt perfectly to your life circumstances. Whether dual, part-time or full-time – find the model that suits your goals.

Full-Time
In a full-time programme, you can fully concentrate on your academic development. Modern learning concepts, an international focus and practical projects prepare you optimally for a successful career. Experience genuine campus life and benefit from our strong network of industry partners.

Dual
The dual programme at CBS combines academic theory with practical application in a company. This way, you gain valuable work experience and secure excellent career prospects. Your studies are practical, future-oriented and funded by your partner company.
Marketing Degree Programmes at CBS – Your Gateway to the World of Brands
Are you looking for a Marketing degree that perfectly fits your lifestyle and future aspirations? Whether it’s a Bachelor’s in Marketing or a Master’s in Marketing, explore our study programmes and find your ideal course.

Get Your Free Brochure!
Are you interested in studying Marketing and want to learn more? Our free brochure provides all the key details about course content, career opportunities, and admission requirements. Get all the information you need now and take the next step towards your future!

FAQs about the Marketing Degree – Everything You Need to Know!
Are you interested in a Marketing degree but still have unanswered questions? Here, you’ll find answers to the most important topics – from course content to entry requirements.
Find out what to expect in your studies and whether this programme is the right fit for you!
What is Marketing?
Marketing is a market-oriented concept of business management aimed at identifying and fulfilling customer needs. It encompasses not only advertising but also the development, pricing, distribution, and communication of products or services. Through targeted measures, marketing boosts sales and enhances the corporate image.
The core marketing instruments are product, price, distribution, and communication policies, with additional relevant areas including personnel, process, and equipment policies.
What is Online Marketing?
Online marketing, also known as web or internet marketing, includes all digital marketing measures designed to achieve strategic business objectives. It increases brand awareness, enables direct transactions, and is now a key success factor.
Important areas include affiliate marketing, online advertising, search engine optimisation (SEO), and social media marketing. Moreover, video marketing and mobile marketing are gaining importance as more users access the internet via mobile devices. Online marketing offers the advantage of precise performance measurement, often outperforming traditional advertising forms such as TV or print.
What can I expect from a Marketing programme?
In a Marketing programme, you learn to develop target group-oriented strategies and prepare yourself optimally for a career in marketing. You will build business knowledge in areas such as accounting, finance, and commercial law, while also deepening your understanding of logistics, project management, and statistics.
A special focus is placed on digital disciplines like social media and online marketing, which are crucial for business success. In addition, you will gain insights into event management, market research, and customer relationship management.
Is a Marketing programme right for me?
Choosing the right course of study is not always easy. A Marketing programme at CBS is ideal if you find economic relationships intriguing, enjoy analysing data and statistics, and have a passion for communication and teamwork.
If you also excel at developing creative solutions and appreciate variety through new projects, this course provides the perfect foundation for a successful career. It combines strategic thinking with creative approaches and prepares you practically for the dynamic world of marketing.
What does the Marketing programme cover? What will I learn?
In a Marketing programme, you acquire solid business and analytical skills to develop targeted marketing strategies. You learn how to analyse markets, plan advertising campaigns, and effectively address customer needs.
Bachelor’s Programme: Covers subjects such as business administration, commercial law, accounting, statistics, and business informatics, supplemented by marketing-specific topics like sales policy, distribution strategies, online and social media marketing, media management, and market research.
Master’s Programme: Offers specialisation options in areas such as event management, digital marketing, or brand management. Advanced topics include business economics, innovation management, e-commerce, digital storytelling, and modern marketing strategies, alongside training in intercultural leadership, communication, and negotiation.
What are the entry requirements for a Marketing programme?
The entry requirements depend on the qualification pursued.
For the Bachelor’s programme, you need a general university entrance qualification or an equivalent foreign qualification. Since lectures are offered in either German or English, good English language skills are essential. Creativity, analytical thinking, and organisational talent are also advantageous.
For the Master’s programme, a first academic degree (Bachelor, Diploma, Magister) from a recognised institution with a minimum grade of “good” is required. If this grade is not met, a separate admissions process may be necessary. A Numerus Clausus (NC) is not required.
How is the Marketing programme structured?
The duration and structure of the Marketing programme vary by qualification.
Bachelor’s Programme: Typically spans six semesters and can be pursued full-time or as a dual course. Lectures are delivered in either German or English, depending on the course. In addition to robust theoretical content, the programme is highly practice-oriented, with business projects, simulations, and integrated practical phases that prepare you for the job market. An exchange semester may also be offered. The programme concludes with a bachelor’s thesis, awarding you the title Bachelor of Arts (B.A.).
Master’s Programme: Lasts four semesters and can be undertaken full-time or part-time alongside employment. Lectures are offered in German or English. During the course, you deepen your subject knowledge and apply it in real business projects, case studies, and simulations. There is also the possibility of an internship, either domestically or abroad. The programme concludes with a master’s thesis, conferring the title Master of Arts (M.A.).
Marketing Careers: What can I do with a Marketing qualification?
With a Bachelor's or Master's degree in marketing, you are well-equipped to Position Brands Professionally in the market. You will have developed the skills needed to Sell products and services to potential customers.
The Range of Industries Is vast, offering you the Freedom to choose your dream job. You might become a Marketing manager, Organize and manage events, or Oversee a company's social media channels.
Alternatively, you could focus on Planning traditional marketing measures or general management. Other career paths include roles as Product Manager, Online Marketing Manager, Social Media Manager, Media Planner, Sales Manager, Market Researcher, or Project Manager.
You can find more information about careers in marketing and the tasks here
Wie sieht mein Gehalt nach einem Marketing Studium aus?
Your Future salary Will primarily depend on the Role you undertake.
On average, the annual salary In the marketing sector in Germany Is around €70,000, with Starting salaries typically at around €55,000 And the Upper salary range reaching approximately €85,000.
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Ob pulsating big city or regional vicinity — find the campus that's right for you
Each location combines modern Campus life, innovative Study rooms and option on exciting career opportunities. Discover the place that fits your goals and start your journey towards a successful future.
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Do you have any questions about our bachelor's or master's degree programs? Our Student Advisory team is here to support you! Schedule your personal consultation—online or in person—for tailored, non-binding guidance on finding the right study program for you.

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Discover our diverse fields of study – from health and social sciences to education and business. Explore innovative study programs tailored to your career goals, helping you succeed in a dynamic job market.
























































































































































