Why study marketing management? There are plenty of good answers. For instance, if you have a Bachelor's or Master's degree in Marketing, you can professionally place brands in the market. You will have acquired all the skills and abilities during your studies to sell products and services to potential customers. A marketing degree is a great starting point for anyone wondering how to become a marketing manager. Overall, the industry is huge, making it easy to find your dream job. On the one hand, you might choose the job of Marketing Manager. But you can also take over tasks like conducting and organizing events or managing the social media channels of a company. You can choose to spend your future working day planning classic marketing campaigns or undertaking general management. According to your preference, you can choose a job that meets your goals. Graduates become product managers, online marketing managers, social media managers, media planners, sales managers, market researchers or project managers. Some also enter international marketing management. There are many exciting possibilities.
Is marketing a good degree from a financial perspective? Usually, the answer is yes. However, your future marketing salary depends on what kind of job you do after graduation. In general, the average salary in the marketing field in Germany is about 70,000 euros per year. The starting marketing salary is usually around 55,000 euros. The upper limit of salaries is reached at about 85,000 euros.
For more information about salaries in marketing, please see here.
There are various places to undertake marketing study in Germany. You can complete your Bachelor's marketing degree at the CBS at the locations of Mainz, Cologne, Neuss, Berlin/Potsdam, Brühl, Solingen, and Aachen. The Master's degree at the CBS takes place in Cologne, Mainz, Brühl, Neuss, and Aachen.
"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."
"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."
"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."
"The CBS is an internationally oriented and very practically orientated university which prepared me very well for the professional world through the compulsory internship, the courses offered and the required project/group work."
"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."
"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."
"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."
"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."
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