International Business (M.A.)
Starte global durch – mit dem Master International Business zum Erfolg in internationalen Märkten!

International Business: Dein Master für eine internationale Karriere im Management
Die Globalisierung bringt Unternehmen stetig neue Herausforderungen – besonders für international agierende Konzerne. Gefragt sind Führungspersönlichkeiten, die strategisch denken, interkulturell handeln und fundiertes wirtschaftliches Wissen mitbringen. Mit dem englischen Master in International Business bereitest du dich auf diese Anforderungen vor. In nur vier Semestern entwickelst du die Fähigkeiten, um im mittleren und höheren Management nachhaltige und wegweisende Entscheidungen zu treffen. Der Unterricht findet auf Englisch statt, und unsere Dozent:innen mit internationalem Hintergrund sowie praxisnaher Expertise machen den Studiengang zu einer idealen Grundlage für eine globale Karriere.
Im Studium baust du umfassende Kompetenzen im internationalen Management auf. Du beschäftigst dich mit Themen wie strategischem und wertebasiertem Management, Leadership und Change-Management, International Economics, Business Development und Accounting. Dabei erhältst du nicht nur theoretisches Wissen, sondern lernst auch, wie kleine Entscheidungen große Auswirkungen auf globale Unternehmen haben. Im zweiten und dritten Semester hast du die Möglichkeit, deinen Schwerpunkt durch Wahlkurse individuell zu gestalten und deine Interessen zu vertiefen.

Curriculum
Business Economics
3
ECTS
- Analysis of demand, supply, and market equilibrium
- Theory of consumer choice
- Theory of the firm, production and cost analysis
- Market structures: perfect competition, monopoly, monopolistic competition, oligopoly, contestable markets
- Game theory
- Pricing strategies
- Factor markets, labor economics
- Economics of information
- Industrial organization
- Limitations of markets and interventions by the government
- Econometric techniques related to these topics
Business Economics
3
ECTS
- Analysis of demand, supply, and market equilibrium
- Theory of consumer choice
- Theory of the firm, production and cost analysis
- Market structures: perfect competition, monopoly, monopolistic competition, oligopoly, contestable markets
- Game theory
- Pricing strategies
- Factor markets, labor economics
- Economics of information
- Industrial organization
- Limitations of markets and interventions by the government
- Econometric techniques related to these topics
Empirical Research Methods
3
ECTS
- Development of a research question
- Primary vs. secondary data
- Steps of research process
- Research designs
- Quantitative and qualitative data
- Structured methods of data collection: questionnaire and structured interview
- Un- and semi-structured methods: qualitative interview and focus group
- Quantitative and qualitative content analysis
- Ethical considerations of data collection
- Sampling
- Data analysis using statistical software programs (SPSS)
- Univariate analysis, bivariate analysis (crosstab and correlation), multiple linear regression
- Writing a research report – structural and other formal requirements
Empirical Research Methods
3
ECTS
- Development of a research question
- Primary vs. secondary data
- Steps of research process
- Research designs
- Quantitative and qualitative data
- Structured methods of data collection: questionnaire and structured interview
- Un- and semi-structured methods: qualitative interview and focus group
- Quantitative and qualitative content analysis
- Ethical considerations of data collection
- Sampling
- Data analysis using statistical software programs (SPSS)
- Univariate analysis, bivariate analysis (crosstab and correlation), multiple linear regression
- Writing a research report – structural and other formal requirements
Strategic Analysis & Management
3
ECTS
- Strategy making process and strategic reasoning: cognitive process of strategy
creation through the prism of logic and intuition - Setting strategic purpose in the context of responsible stakeholder management
- Advanced external environment analysis: markets, industries and competitive
landscapes in static and dynamic perspective in the domestic and international
context - Diagnosing and managing strategic capability through national borders over time
- Cultural and institutional context of strategic management: concepts, frameworks
and analytical tools - Generic and interactive business strategies, inside-out and outside-in perspective on
achieving and sustaining competitive advantage internationally - Network-level strategies
- Corporate development and configuration: strategic options and portfolio matrices
- Strategy formation
- Strategic change and corporate restructuring
- Strategic renewal
- Strategy evaluation and strategic controls: tools and methods
- Organizing for success
Strategic Analysis & Management
3
ECTS
- Strategy making process and strategic reasoning: cognitive process of strategy
creation through the prism of logic and intuition - Setting strategic purpose in the context of responsible stakeholder management
- Advanced external environment analysis: markets, industries and competitive
landscapes in static and dynamic perspective in the domestic and international
context - Diagnosing and managing strategic capability through national borders over time
- Cultural and institutional context of strategic management: concepts, frameworks
and analytical tools - Generic and interactive business strategies, inside-out and outside-in perspective on
achieving and sustaining competitive advantage internationally - Network-level strategies
- Corporate development and configuration: strategic options and portfolio matrices
- Strategy formation
- Strategic change and corporate restructuring
- Strategic renewal
- Strategy evaluation and strategic controls: tools and methods
- Organizing for success
Innovation Management & Digital Transformation
3
ECTS
- Diagnosing the change context: diffusion and dynamics of innovation
- Sources & types of innovation
- Product/service, process & business model innovation
- Individual and corporate creativity
- Strategic innovation management & the innovation process incl. New Product Development (NPD)
- Introduction to digitalization, digital age & digital divide
- Digital drivers & disruptive forces
- Technological drivers of digital transformation
- Socio-technological change associated with the adoption of the mentioned drivers
- Introduction to the digital organization & digital business models
- Impact of digitalization on the value chain (Industry 4.0)
- Digitalization-related innovation theories & technology management
- Digitalization leadership & organisational transformation concepts
- Change management & transformational leadership
- Agility and VUCA world
- SCRUM and Design Thinking
Innovation Management & Digital Transformation
3
ECTS
- Diagnosing the change context: diffusion and dynamics of innovation
- Sources & types of innovation
- Product/service, process & business model innovation
- Individual and corporate creativity
- Strategic innovation management & the innovation process incl. New Product Development (NPD)
- Introduction to digitalization, digital age & digital divide
- Digital drivers & disruptive forces
- Technological drivers of digital transformation
- Socio-technological change associated with the adoption of the mentioned drivers
- Introduction to the digital organization & digital business models
- Impact of digitalization on the value chain (Industry 4.0)
- Digitalization-related innovation theories & technology management
- Digitalization leadership & organisational transformation concepts
- Change management & transformational leadership
- Agility and VUCA world
- SCRUM and Design Thinking
International Project Management
2
ECTS
- Social competence: Communication, motivation, groups and team structures, leadership, conflict management
- Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving
- Organisational competence: Quality management, documentation, risk management, project start and closure
International Project Management
2
ECTS
- Social competence: Communication, motivation, groups and team structures, leadership, conflict management
- Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving
- Organisational competence: Quality management, documentation, risk management, project start and closure
Language & Communication Skills
2
ECTS
The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.
Language & Communication Skills
2
ECTS
The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.
Corporate Social Responsibility
3
ECTS
- Cornerstones of sustainable management
- CSR as management approach
- Practical approaches of organizational effectiveness
- Tools for CSR implementation
- CSR and financial performance
- Life cycle assessment
Corporate Social Responsibility
3
ECTS
- Cornerstones of sustainable management
- CSR as management approach
- Practical approaches of organizational effectiveness
- Tools for CSR implementation
- CSR and financial performance
- Life cycle assessment
Corporate Governance
3
ECTS
- Historical developments around the world
- Directors and board structures in different parts of the world
- Family business governance
- Role of institutional investors
- Corporate governance in mergers and acquisitions
- Socially responsible investments
- Corporate governance in different regions
Corporate Governance
3
ECTS
- Historical developments around the world
- Directors and board structures in different parts of the world
- Family business governance
- Role of institutional investors
- Corporate governance in mergers and acquisitions
- Socially responsible investments
- Corporate governance in different regions
Value Based Management
3
ECTS
- Value maximization and corporate objectives, shareholder value and stakeholder value approach
- Financial measurement of corporate strategies and competitive advantage: the principles
- Shortcomings of traditional profitability ratios for a value-based management
- Economic Value Added, Cash Value Added
- Identifying the drivers of value creation and investment decision-making
- Management compensation and incentives for value creation
Value Based Management
3
ECTS
- Value maximization and corporate objectives, shareholder value and stakeholder value approach
- Financial measurement of corporate strategies and competitive advantage: the principles
- Shortcomings of traditional profitability ratios for a value-based management
- Economic Value Added, Cash Value Added
- Identifying the drivers of value creation and investment decision-making
- Management compensation and incentives for value creation
Sustainable Supply Chain Management
3
ECTS
- Defining the state of a sustainable supply chain based on actual trends
- Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainable supply chain management
- Defining a “New Normal” of how to do business (e.g. circular economy, regenerative business models, carbon literacy training)
- Sustainable Marketing (definition, Green Marketing Strategy Mix, Green Washing and Sustainable Consumer Buying Behaviour)
- Sustainable Procurement (definition, Sustainable Procurement Process Model with a focus on sustainable supplier relationship management; new trends like circular procurement)
- Sustainable Logistics
- Sustainable Design
- Carbon Emission / Human Rights in global supply chains
Sustainable Supply Chain Management
3
ECTS
- Defining the state of a sustainable supply chain based on actual trends
- Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainable supply chain management
- Defining a “New Normal” of how to do business (e.g. circular economy, regenerative business models, carbon literacy training)
- Sustainable Marketing (definition, Green Marketing Strategy Mix, Green Washing and Sustainable Consumer Buying Behaviour)
- Sustainable Procurement (definition, Sustainable Procurement Process Model with a focus on sustainable supplier relationship management; new trends like circular procurement)
- Sustainable Logistics
- Sustainable Design
- Carbon Emission / Human Rights in global supply chains
Business Project
6
ECTS
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
- Define project goals for the “client”.
- Work under the set timeframe and agreed project scope.
- Cooperate in the international project teams.
- Evaluate markets/ industries/ competitive landscapes.
- Develop possible strategic directions for the “client” business.
- Formulate recommendations.
Business Project
6
ECTS
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
- Define project goals for the “client”.
- Work under the set timeframe and agreed project scope.
- Cooperate in the international project teams.
- Evaluate markets/ industries/ competitive landscapes.
- Develop possible strategic directions for the “client” business.
- Formulate recommendations.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Master Thesis
18
ECTS
- Demonstrate mastery of your field by conducting independent research that addresses a relevant business topic
- Apply strategic frameworks and methodologies to analyse complex problems and develop evidence-based solutions
- Synthesise knowledge from multiple disciplines to generate insights and recommendations
- Communicate findings professionally through rigorous academic writing
Master Thesis
18
ECTS
- Demonstrate mastery of your field by conducting independent research that addresses a relevant business topic
- Apply strategic frameworks and methodologies to analyse complex problems and develop evidence-based solutions
- Synthesise knowledge from multiple disciplines to generate insights and recommendations
- Communicate findings professionally through rigorous academic writing
Business Simulation Game
3
ECTS
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
Business Simulation Game
3
ECTS
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
Venture Lab
4
ECTS
- Discovering and evaluating entrepreneurial opportunities
- Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).
- Feasibility analysis of business ideas<
- Transferring the idea into a Business Model
- Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
- Business Plan: Introduction, Sample Case and General Outline
- Developing the details of the business plan
- Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors<
- Preparing a pitch deck for successfully presenting the new venture business plan
Venture Lab
4
ECTS
- Discovering and evaluating entrepreneurial opportunities
- Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).
- Feasibility analysis of business ideas<
- Transferring the idea into a Business Model
- Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
- Business Plan: Introduction, Sample Case and General Outline
- Developing the details of the business plan
- Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors<
- Preparing a pitch deck for successfully presenting the new venture business plan
Integrative Case Studies
3
ECTS
- Focused review of the curriculum content
- Pre-assessment quiz/ content area assessment as benchmark for students’ status quo
- Guide and Strategic Plan to Case Study Analysis
- Writing a proper Case Study Analysis report
- Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks
- In-depth Case Study Analysis with a focus on all subject areas of the curriculum
- In-depth Case Study Analysis with a special focus on Strategic Management
Integrative Case Studies
3
ECTS
- Focused review of the curriculum content
- Pre-assessment quiz/ content area assessment as benchmark for students’ status quo
- Guide and Strategic Plan to Case Study Analysis
- Writing a proper Case Study Analysis report
- Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks
- In-depth Case Study Analysis with a focus on all subject areas of the curriculum
- In-depth Case Study Analysis with a special focus on Strategic Management
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Business Elective
3
ECTS
A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Interdisciplinary Elective
3
ECTS
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.
Internship or Study Abroad
10
ECTS
You can choose between an internship (lasting at least eight weeks) or a semester abroad at one of our partner universities.
Internship or Study Abroad
10
ECTS
You can choose between an internship (lasting at least eight weeks) or a semester abroad at one of our partner universities.
Event Management (Ted Talk) Seminar
2
ECTS
- Basics of event management
- Objective of the event and different types of events
- The event as a marketing and communication tool
- Planning and preparation
- Event execution
- Tasks and role of the event manager
- Choosing the right venue
- Personnel selection
Event Management (Ted Talk) Seminar
2
ECTS
- Basics of event management
- Objective of the event and different types of events
- The event as a marketing and communication tool
- Planning and preparation
- Event execution
- Tasks and role of the event manager
- Choosing the right venue
- Personnel selection
Financial Analysis
3
ECTS
- Cash flows in the context of established valuation models (e.g., dividend discount model, DCF model and other present value-based valuation concepts)
- Fundamentals and differences between accrual accounting and cash accounting
- In-depth understanding of accrual accounting: cash inflows and cash outflows versus assets, liabilities, revenues and expenses; revenue and expense recognition principles; year-end adjustments
- Historical cost concept versus fair value concept
- Cash effects of specific assets and liabilities (CAPEX, working capital, deferred taxes, pension liabilities)
- Bridging the gap between accrual and cash accounting: statement of cash flows (information value; distinguishing between operating cash flows, cash flows from investing activities and cash flows from financing activities; indirect and direct methods of calculating cash flows
- Preparing forecast financial statements (including a forecast statement of cash flows
- Predicting cash flows from the business as a whole: Flow to Equity and Free Cash Flow
- Determine cash flows from future investments/assets (growth)
- Relevance of cash flow prognosis in insolvency proceedings.
Financial Analysis
3
ECTS
- Cash flows in the context of established valuation models (e.g., dividend discount model, DCF model and other present value-based valuation concepts)
- Fundamentals and differences between accrual accounting and cash accounting
- In-depth understanding of accrual accounting: cash inflows and cash outflows versus assets, liabilities, revenues and expenses; revenue and expense recognition principles; year-end adjustments
- Historical cost concept versus fair value concept
- Cash effects of specific assets and liabilities (CAPEX, working capital, deferred taxes, pension liabilities)
- Bridging the gap between accrual and cash accounting: statement of cash flows (information value; distinguishing between operating cash flows, cash flows from investing activities and cash flows from financing activities; indirect and direct methods of calculating cash flows
- Preparing forecast financial statements (including a forecast statement of cash flows
- Predicting cash flows from the business as a whole: Flow to Equity and Free Cash Flow
- Determine cash flows from future investments/assets (growth)
- Relevance of cash flow prognosis in insolvency proceedings.
Assessment Center Bootcamp
2
ECTS
- Consulting Industry/Professional Services as an example for an industry where ACs are key: Sector Overview incl. Company Profiles with focus on different specializations: HR, Strategy, Marketing, Finance etc.
- Job application and interview training
- Case study training, e-Case study training
- Framework for processing case studies
- Brain Teaser Training
- Case Simulation (Individual and Group Cases)
- Psychological tests
- In-Tray and Group exercise training
Assessment Center Bootcamp
2
ECTS
- Consulting Industry/Professional Services as an example for an industry where ACs are key: Sector Overview incl. Company Profiles with focus on different specializations: HR, Strategy, Marketing, Finance etc.
- Job application and interview training
- Case study training, e-Case study training
- Framework for processing case studies
- Brain Teaser Training
- Case Simulation (Individual and Group Cases)
- Psychological tests
- In-Tray and Group exercise training
Corporate Development & Business Transformation
3
ECTS
- Organisations and Organisational Effectiveness
- Organisational Theory
- Basic Challenges of Organisational Planning and Development
- Organisational Design
- Management in Organisational and Ethical Culture
- Organisational Life Cycle
- Organisational Decision Making
- Organisational Development and Change
- Change Management in Mergers and Acquisitions
Corporate Development & Business Transformation
3
ECTS
- Organisations and Organisational Effectiveness
- Organisational Theory
- Basic Challenges of Organisational Planning and Development
- Organisational Design
- Management in Organisational and Ethical Culture
- Organisational Life Cycle
- Organisational Decision Making
- Organisational Development and Change
- Change Management in Mergers and Acquisitions
Customer Relationship Management
3
ECTS
- Relationship marketing vs. Transactional marketing
- Concept of the customer lifetime value
- Market segmentation and the customer lifetime value
- Marketing strategies in the field of CRM
- Big data marketing and CRM
- Multi-channel marketing and CRM
- Efficiency and effectiveness of loyalty programs
Customer Relationship Management
3
ECTS
- Relationship marketing vs. Transactional marketing
- Concept of the customer lifetime value
- Market segmentation and the customer lifetime value
- Marketing strategies in the field of CRM
- Big data marketing and CRM
- Multi-channel marketing and CRM
- Efficiency and effectiveness of loyalty programs
Service & Brand Management
3
ECTS
- Definition of services in comparison to manufactured goods
- The importance of Service Environment
- Challenges that must be identified and addressed by companies
- Developing effective service marketing strategies
- The Three-Stage Model of services
- Applying the 4 Ps to services:
- Service Product
- Distribution
- Pricing
- Promotion
- Balancing Demand against Productive Capacity
- Managing People in Services Marketing and improving Service Quality
- Importance of Customer Relationship Management in Services
- Service processes
- The Foundations of Identity-Based Brand Management
- The Concept of Identity-Based Brand Management
- Strategic Brand Management
- Operational Brand Management
- Identity-Based Brand Controlling
- International Identity-Based Brand Management
Service & Brand Management
3
ECTS
- Definition of services in comparison to manufactured goods
- The importance of Service Environment
- Challenges that must be identified and addressed by companies
- Developing effective service marketing strategies
- The Three-Stage Model of services
- Applying the 4 Ps to services:
- Service Product
- Distribution
- Pricing
- Promotion
- Balancing Demand against Productive Capacity
- Managing People in Services Marketing and improving Service Quality
- Importance of Customer Relationship Management in Services
- Service processes
- The Foundations of Identity-Based Brand Management
- The Concept of Identity-Based Brand Management
- Strategic Brand Management
- Operational Brand Management
- Identity-Based Brand Controlling
- International Identity-Based Brand Management
Strategic Human Resource Management & Leadership
3
ECTS
- Theory of strategic HRM
- Strategic HRM and business strategy
- Strategic HRM and organisational performance
- Strategic HRM in a complex and uncertain environment
- Strategic HRM in MNEs vs. SMEs
- Strategic Staffing
- Strategic Training and Develop Management
- Strategic Compensation and Rewards
- Strategic HRM and Sustainability
- Leadership Theories / Models and Leadership Traits
- Leadership Styles
- Cognitive, Behavioural, and Emotional Explanation for Human Motivation
- Performance Management and Controlling
- Leadership Tools
Strategic Human Resource Management & Leadership
3
ECTS
- Theory of strategic HRM
- Strategic HRM and business strategy
- Strategic HRM and organisational performance
- Strategic HRM in a complex and uncertain environment
- Strategic HRM in MNEs vs. SMEs
- Strategic Staffing
- Strategic Training and Develop Management
- Strategic Compensation and Rewards
- Strategic HRM and Sustainability
- Leadership Theories / Models and Leadership Traits
- Leadership Styles
- Cognitive, Behavioural, and Emotional Explanation for Human Motivation
- Performance Management and Controlling
- Leadership Tools
Strategic Digital & Social Media Marketing
3
ECTS
- Concepts: Online Marketing/ Digital Marketing
- Digital marketing sub-disciplines and major activity areas
- Performance measurement using Web analytics (e.g. Metrics and Tools)
- Data-driven Advertising
- Programmatic Advertising
- Legal and ethical aspects of digital marketing (e.g., EU’s General Data Protection Regulation (GDPR))
- Strategic planning and design of a social media marketing campaign
Strategic Digital & Social Media Marketing
3
ECTS
- Concepts: Online Marketing/ Digital Marketing
- Digital marketing sub-disciplines and major activity areas
- Performance measurement using Web analytics (e.g. Metrics and Tools)
- Data-driven Advertising
- Programmatic Advertising
- Legal and ethical aspects of digital marketing (e.g., EU’s General Data Protection Regulation (GDPR))
- Strategic planning and design of a social media marketing campaign
Experience Lab: Search Engine Marketing
3
ECTS
- Introduction: definition
- Search Engine Optimization / SEO
- Keyword research
- On-page SEO
- Web analytics and SEO tools
- Search Engine Advertising/ SEA
- Campaign settings
Experience Lab: Search Engine Marketing
3
ECTS
- Introduction: definition
- Search Engine Optimization / SEO
- Keyword research
- On-page SEO
- Web analytics and SEO tools
- Search Engine Advertising/ SEA
- Campaign settings
International Law
3
ECTS
- Foundations to Organization Theory
- External & internal factors to change organizations
- Organizational goals and instruments
- Creating effective organizations
- Organizational development & change
- Alignment issues
- Organizational controlling
- Concluding a contract
- Different types of contracts and their typical features
- Performance and obligations
- Solving problems (e.g. failure to perform, liabilities)
- Safeguarding creditors’ rights
- Forms of business organizations
International Law
3
ECTS
- Foundations to Organization Theory
- External & internal factors to change organizations
- Organizational goals and instruments
- Creating effective organizations
- Organizational development & change
- Alignment issues
- Organizational controlling
- Concluding a contract
- Different types of contracts and their typical features
- Performance and obligations
- Solving problems (e.g. failure to perform, liabilities)
- Safeguarding creditors’ rights
- Forms of business organizations
Digital Strategizing
3
ECTS
- Fundamentals
- Starting points for digital strategies (selection)
- Challenges in introducing digital strategies – four fights
- Identification of success factors for digital strategies (selection)
- Agile strategy management
- Social and ethical aspects of digital strategies
Digital Strategizing
3
ECTS
- Fundamentals
- Starting points for digital strategies (selection)
- Challenges in introducing digital strategies – four fights
- Identification of success factors for digital strategies (selection)
- Agile strategy management
- Social and ethical aspects of digital strategies
Business Models in the Digital Era
3
ECTS
- In this course, students acquire skills to develop and evaluate digital business models and learn how selected business systems and applications can improve a company’s performance.
- Students know the function, structure and types of business models and selected systems and can describe and explain how and to what extent business models change.
- They understand the impact of digital technologies and business systems and the relevance of data for high performing business models.
- They can explain the need to adapt existing business models or develop new ones in the face of the growing importance of digitalization in diverse industries.
- Students are familiar with state-of-the-art business model frameworks and apply them to support digital business model development.
- They develop their own digital business models, present their ideas in a pitch format and evaluate their results.
Business Models in the Digital Era
3
ECTS
- In this course, students acquire skills to develop and evaluate digital business models and learn how selected business systems and applications can improve a company’s performance.
- Students know the function, structure and types of business models and selected systems and can describe and explain how and to what extent business models change.
- They understand the impact of digital technologies and business systems and the relevance of data for high performing business models.
- They can explain the need to adapt existing business models or develop new ones in the face of the growing importance of digitalization in diverse industries.
- Students are familiar with state-of-the-art business model frameworks and apply them to support digital business model development.
- They develop their own digital business models, present their ideas in a pitch format and evaluate their results.
International Corporate Finance
3
ECTS
- Overview of corporate finance(ing) and company structures
- Present values
- Future values
- Introduction to valuing stocks
- NPV and other investment criteria
- Decision making with NPV and other criterial
- Working capital management
- Efficient Markets and Behavioural Finance
International Corporate Finance
3
ECTS
- Overview of corporate finance(ing) and company structures
- Present values
- Future values
- Introduction to valuing stocks
- NPV and other investment criteria
- Decision making with NPV and other criterial
- Working capital management
- Efficient Markets and Behavioural Finance
Deine Karrierechancen mit dem Master in International Business
Es existieren viele Karrierewege in allen Bereichen internationaler Unternehmen, wie im Marketing, Personalmanagement, Controlling oder der Unternehmenssteuerung. Ehemalige Studierende der CBS arbeiten in der Automobilindustrie, in der Unternehmensberatung, im Controlling oder im Finanzsektor.
Folgend findest du Top-Karrierechancen, die dein Abschluss bei uns bietet.
Why CBS UNIVERSITY
Your path to CBS
Starting your studies at CBS University of Applied Sciences is as unique as you are – and at the same time, completely hassle-free. With our user-friendly online application process, you can apply from anywhere, with no numerus clausus restrictions. Instead of rigid admission requirements, we focus on a personal selection process that highlights your strengths and potential.
Whether you choose a dual, part-time, or full-time programme, CBS University offers the perfect combination of theory and practice.

Admission requirements
The Zugangsvoraussetzungen für dein Master-Studium an der CBS University of Applied Sciences variieren je nach Studiengang . into your studies at CBSSciences is so Like yourself — and at the same time designed. With our easy to use Can you yourself apply, completely without . Instead of staring Waiting for you with us is a that is your strengthsand focuses on potential. Regardless of whether you opt for dual, part-time or full-time study, the CBSUniversity offers you the of
Deadlines
The application deadline is year round open, even before you graduate from high school. For dual study programs, you should sufficient lead time Plan so that we can find your suitable practice partner. The start of studies is flexible: in the winter semester or, for selected programs, also in the summer semester. One early candidature is particularly important for limited study places secure and apply for any necessary visas in good time.
funding
A dual or part-time study Is often used by the Practice partner financed, which is also a valuable occupational provides accompaniment. A full-time study On the other hand, can be achieved by numerous Funding opportunities like BAföG or stipends Personalize to give you an optimal connection of personal Development and academic To make the future possible.
HANDS-ON LEARNING AT ITS BEST
At CBS, it’s not just what you study that matters, it’s how you study. Our programmes offer a completely new learning experience: hands-on, interactive, and firmly rooted in real-world practice. You’ll notice your skill set growing day by day through real projects, modern tools, and intensive practical experience. Our lecturers bring years of industry expertise to the classroom, and regular guest speakers give you exclusive insights into professional life. Artificial intelligence, teamwork, presentations, networking, and real business cases are all part of your everyday studies. It’s not just about preparing for the future – it’s about shaping it yourself.
Business Projects
Im Rahmen der Business Projects an der CBS International Business School haben Studierende die Möglichkeit, gemeinsam mit renommierten Unternehmen an realitätsnahen Projekten zu arbeiten. Diese praxisorientierte Lehrform verbindet theoretisches Wissen mit konkreten wirtschaftlichen Fragestellungen und gewährt tiefe Einblicke in berufliche Abläufe.
Unternehmenskooperation
Dank eines Netzwerks von über 1.300 etablierten Unternehmen aus diversen Branchen profitieren Studierende von exklusiven Einblicken in die Arbeitswelt. Diese Kooperationen eröffnen nicht nur spannende Perspektiven, sondern fördern auch die Entwicklung wichtiger Kontakte und bieten nachhaltige Karrieremöglichkeiten.
Praktikum/Berufserfahrung
Ob in Form von Pflichtpraktika, die fester Bestandteil vieler Studiengänge sind, oder durch die Integration von Berufserfahrung in duale und berufsbegleitende Programme: Du kannst dein Fachwissen direkt in der realen Arbeitswelt anwenden.
HOW DO I FIND MY PERFECT CAREER PATH?
The Career Service and Talent Development team at CBS support you in finding your ideal partner company. With 1:1 coaching, workshops, and a wide network of corporate partners, we guide you throughout your entire time at university. Together, we’ll develop a strategy that matches your strengths and career goals.

Ablauf deS Masterstudiums


Inspiration and Impact – What Our Alumni Say
Let yourself be inspired by the experiences of our alumni and discover how the Master’s degree at CBS has shaped their professional and personal development.
FAQ: Die wichtigsten Fragen zum Masterstudium International Business
Hier findest du Antworten auf alle wichtigen Fragen rund um dein Masterstudium in International Business. Solltest du weitere Fragen haben, kannst du uns jederzeit gerne kontaktieren.
Was ist International Business?
International Business befasst sich mit der globalen Steuerung und Entwicklung von Unternehmen, die in internationalen Märkten tätig sind. Es kombiniert betriebswirtschaftliche Grundlagen mit interkulturellen, strategischen und wirtschaftspolitischen Aspekten, um Unternehmen erfolgreich auf internationaler Ebene zu führen.
- Globale Marktstrategien: Entwicklung von Expansionsstrategien, Markteintrittsanalysen und internationalen Wettbewerbsstrategien.
- Interkulturelles Management: Verständnis kultureller Unterschiede und deren Einfluss auf Geschäftsbeziehungen, Führung und Verhandlungen.
- Internationales Finanzmanagement: Währungsrisiken, globale Finanzmärkte und Investitionsstrategien für multinationale Unternehmen.
- Supply Chain und Logistik: Steuerung internationaler Lieferketten und Optimierung von Beschaffungs- und Distributionsprozessen.
- Internationale Wirtschaftsbeziehungen: Einfluss globaler Handelsabkommen, wirtschaftlicher Rahmenbedingungen und politischer Entwicklungen auf Unternehmen.
Warum lohnt sich ein Master in International Business?
Ein Master in International Business bereitet dich auf eine Karriere in international tätigen Unternehmen vor. Mit praxisnahen Inhalten und globaler Ausrichtung erhältst du das notwendige Fachwissen und interkulturelle Kompetenzen, um in multinationalen Konzernen oder Beratungsfirmen tätig zu sein.
Wie lange dauert das Masterstudium?
Das Masterstudium in International Business dauert in der Regel 4 Semester (2 Jahre) und endet mit dem Master of Arts (M.A.).
Gibt es einen NC?
In der Regel gibt es für den International Business Master-Studiengang keinen Numerus Clausus (NC). Die Zulassung erfolgt auf Grundlage deines Bachelorabschlusses.
Was sind die Voraussetzungen für den Master in International Business?
Bewerber:innen benötigen einen anerkannten Bachelorabschluss in Betriebswirtschaft oder einem verwandten Fach. Gute Englischkenntnisse sind erforderlich, da das Studium vollständig in englischer Sprache angeboten wird.
Wie läuft das International Business Masterstudium ab?
Der Master in International Business (M.A.) kombiniert Vorlesungen, Seminare und praxisnahe Projekte mit Unternehmen, um Studierende optimal auf die Anforderungen des internationalen Marktes vorzubereiten.
Wo kann ich den Master in International Business studieren?
IB International Business im Master kannst du an unserem Standort in Köln studieren.
Was lernt man im Master IB? Was sind die Studieninhalte?
Im Masterstudium International Business lernst du internationales Marketing, Finanzmanagement, Supply Chain Management, interkulturelle Kommunikation und Unternehmensethik.
Wie viel verdient man nach dem Masterstudium?
Das Einstiegsgehalt für Absolvent:innen liegt in der Regel zwischen 50.000 und 75.000 Euro pro Jahr, abhängig von Branche und Unternehmensgröße.
Kann ich auch ohne wirtschaftswissenschaftlichen Bachelorabschluss studieren?
Ein Masterstudium erfordert in der Regel einen abgeschlossenen Bachelorabschluss. Unter bestimmten Bedingungen kann eine Zulassung über berufliche Qualifikationen erfolgen.
Any questions? We're here to help
Do you have any questions about our bachelor's or master's degree programs? Our Student Advisory team is here to support you! Schedule your personal consultation—online or in person—for tailored, non-binding guidance on finding the right study program for you.






