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    Part-Time Masters in Digital Transformation Management

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    Part-Time Master's Degree in Digital Transformation Management (M.A.) in Germany

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    Why should you get a part-time master's degree in Digital Transformation Management?

    Digital change is revolutionizing the world of work and opening up new opportunities for businesses and business processes. Managers with digital mindsets help master any change processes. In the part-time master’s degree “Digital Transformation Management” you will be optimally prepared for these challenges: You will learn how to design digital strategies and implement processes using methods of innovation and change management with minimal conflict. Now lay the foundation for your career as a digital leader with the part-time CBS master’s programme!

    Highlights of digital change

    During your part-time master’s programme, you will look at the characteristics, risks and potentials of digitization for companies from all angles. You will deal with the technological basics of digitization, develop strategies for digital business models and learn methods for their implementation. This specialist knowledge is complemented by a deep insight into digital marketing. Which technologies help to generate leads? What measures can be taken to increase customer satisfaction?

    Part-Time Digital Transformation Management Master at a glance

    • ECTS 120
    • Semester 5
    • Language English
    • Type of Study Part-time
    • Degree Master of Arts
    • Campus Cologne | Mainz
    • Start of Studies Winter Cologne | Mainz
    • Study Fee* 2.970 €
    FINANCIAL AID
    RANKINGS & ACCREDITATIONS

    *From the summer semester 2023 we will adjust our tuition fees. Therefore, you can still secure the old prices until 31.12.2022. You can find more information in our tuition fees information page.

    *The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: March 2022.

    Study Course Plan

    Some information about the study plan for the study programme Masters in Digital Transformation Management:

    General business teaching units

    Business Economics3 ECTS ? !

    • Demand analysis & estimating demand

    • Supply and market equilibrium

    • Production economics

    • Cost analysis

    • Estimating cost functions and production functions

    • Economies of scale

    • Prices, output and strategy in different markets

    • Game theory models of oligopoly

    • Pricing techniques and analysis

    • Government regulation

    Empirical Research Methods3 ECTS ? !

    • Quantitative and qualitative methods

    • Development of a research question

    • Steps of research process

    • Methods of data collection

    • Sampling

    • Data analysis using statistical software programs (SPSS or R)

    • Writing a research report

    Strategic Analysis & Management3 ECTS ? !

    • Strategy making process and strategic reasoning

    • Cultural and institutional context of strategic management

    • Network-level strategies

    • Corporate development and configuration

    • Strategic change and corporate restructuring

    • Strategy evaluation and strategic controls

    Innovation Management & Digital Transformation3 ECTS ? !

    • Dynamics of innovation & their implications for change management

    • Individual creativity and invention

    • Corporate creativity & intrapreneuring

    • Technology management

    • Innovation and technology strategies

    • Managing innovations

    • Diffusion of innovations

    • Cultural differences in innovation capability

    • Contemporary trends in innovation management

    Programme specific teaching units

    Business Models & Systems in a Digital Era3 ECTS ? !

    • In this course, students acquire skills to develop and evaluate digital business models and learn how selected business systems and applications can improve a company’s performance.

    • Students know the function, structure and types of business models and selected systems and can describe and explain how and to what extent business models change.

    • They understand the impact of digital technologies and business systems and the relevance of data for high performing business models.

    • They can explain the need to adapt existing business models or develop new ones in the face of the growing importance of digitalization in diverse industries.

    • Students are familiar with state-of-the-art business model frameworks and apply them to support digital business model development.

    • They develop their own digital business models, present their ideas in a pitch format and evaluate their results.

    Business Coding3 ECTS ? !

    • Introduction to software development

    • The Internet (components, client-server-database communication)

    • Understand how to modularize a business problem into components (front-end, back-end, databases, APIs)

    • Coding in JavaScript, or Python

    • Understanding data assignment/updates, data types, loops, selection statements, structured data, functions and methods)

    • Documenting, testing, and debugging of scripts

    • Data privacy and security (authorization, authentication, and encryption)

    Interdisciplinary competencies

    International Project Management2 ECTS ? !

    • Social competence: Communication, motivation, groups and team structures, leadership, conflict management

    • Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving

    • Organisational competence: Quality management, documentation, risk management, project start and closure

    Language & Communication Skills2 ECTS ? !

    The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.

    General business teaching units

    Corporate Social Responsibility3 ECTS ? !

    • Cornerstones of sustainable management

    • CSR as management approach

    • Practical approaches of organizational effectiveness

    • Tools for CSR implementation

    • CSR and financial performance

    • Life cycle assessment

    Corporate Governance3 ECTS ? !

    • Historical developments around the world

    • Directors and board structures in different parts of the world

    • Family business governance

    • Role of institutional investors

    • Corporate governance in mergers and acquisitions

    • Socially responsible investments

    • Corporate governance in different regions

    Value Based Management3 ECTS ? !

    • Financial measurement of corporate strategies: the principles

    • Traditional value-based systems and their link with financial models

    • Cash flow return on investments (CFROI)

    • Customer life-time value

    • Corporate financial & compensation design

    Sustainable Supply Chain Management3 ECTS ? !

    • Defining a sustainable supply chain

    • Discussion of various theoretical concepts and their implications for sustainable supply chain management

    • Green marketing

    • Green logistics

    Programme specific teaching units

    Digital Strategizing3 ECTS ? !

    • Fundamentals

    • Starting points for digital strategies (selection)

    • Challenges in introducing digital strategies – four fights

    • Identification of success factors for digital strategies (selection)

    • Agile strategy management

    • Social and ethical aspects of digital strategies

    Digital Organization, Automation & Technology3 ECTS ? !

    • Basic concepts

    • Fundamentals

    • Characteristics of the digital organization

    • Digital maturity models, digital maturity assessment

    • Summary: Capabilities of digitally transformed companies

    • Digital transformation of the organization – Case studies: Born-digital companies Digitally transformed companies

    Elective area

    Business Elective3 ECTS ? !

    By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The following are examples of the types of courses on offer:

    • Corporate Strategy and Renewal

    • Digital Network Economy

    • Digital Leadership

    • Portfolio Theory

    • Power Pricing

    • Finance & Growth

    • Advanced Portfolio Management

    • Branding

    • International HRM

    • Start-up Management & Business Modeling

    • Trader in Capital Markets

    Interdisciplinary competencies

    Event Management (Ted Talk) Seminar2 ECTS ? !

    • Basics of event management

    • Objective of the event and different types of events

    • The event as a marketing and communication tool

    • Planning and preparation

    • Event execution

    • Tasks and role of the event manager

    • Choosing the right venue

    • Personnel selection

    Programme specific teaching units

    Strategic Digital & Social Media Marketing 3 ECTS ? !

    • Concepts: Online Marketing/ Digital Marketing

    • Digital marketing sub-disciplines and major activity areas

    • Performance measurement using Web analytics (e.g. Metrics and Tools)

    • Data-driven Advertising

    • Programmatic Advertising

    • Legal and ethical aspects of digital marketing (e.g., EU’s General Data Protection Regulation (GDPR))

    • Strategic planning and design of a social media marketing campaign

       

    Experience Lab: Search Engine Marketing3 ECTS ? !

    • Introduction: definition

    • Search Engine Optimization / SEO

    • Keyword research

    • On-page SEO

    • Web analytics and SEO tools

    • Search Engine Advertising/ SEA

    • Campaign settings 

    Business Project6 ECTS ? !

    The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.

    By the end of the module students should be able to:

    • Define project goals for the “client”.

    • Work under the set timeframe and agreed project scope.

    • Cooperate in the international project teams.

    • Evaluate markets/ industries/ competitive landscapes.

    • Develop possible strategic directions for the “client” business.

    • Formulate recommendations.

    Data & Analytics3 ECTS ? !

    • Data- and evidence-based decision making

    • Differentiation between data, insight and evidence

    • Characteristics of data

    • Relevance and consequences of data quality

    • Use case analysis for data-driven decisions

    • Sampling, statistical significance, statistical methods

    • Data visualization and report building

    • Behavioral foundation of human decision making

    • Errors and flaws in human information processing and decision making

    • AI and automation

    • Current business applications for AI and automation


    Applied Business Programming & Analytics3 ECTS ? !

    • Business problem analysis, complexity reduction and modularization

    • Designing a software solution process

    • Understanding the data flow

    • Software evaluation and effort estimation

    • Software progress reporting and tracking

    • Software selection

    • Requirements document or wireframe

    • Programming and implementation solution

    • Versioning, incremental refinement and development of solution

    • Testing of solution

    • Bug fixing of solution

    • Preparation of demoing

    Elective area

    Business Elective3 ECTS ? !

    By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The following are examples of the types of courses on offer:

    • Corporate Strategy and Renewal

    • Digital Network Economy

    • Digital Leadership

    • Portfolio Theory

    • Power Pricing

    • Finance & Growth

    • Advanced Portfolio Management

    • Branding

    • International HRM

    • Start-up Management & Business Modeling

    • Trader in Capital Markets

    Interdisciplinary Elective3 ECTS ? !

    By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:

    • Chat Bot Design

    • International Competitiveness

    • Omni-Channel Commerce

    • International Trade and Emerging Markets

    • Bitcoin and the Market of Cryptocurrencies

    • Business Process Modeling

    • Design Thinking & Adobe Creative Cloud

    • SAP S/4 Hana in Controlling and Finance

    • App Development in JavaScript

    • East Asian Culture and Business

    • Cultures of Consumption

    • SPSS

    Programme specific teaching units

    Mastering Change Management3 ECTS ? !

    • Definition and context

    • Organizations and the environmental change

    • The formal and informal subsystem of change

    • Forms of change

    • Frequency and magnitude of change

    • Organizational responses to change

    • Resistance, commitment and readiness to change

    • Implementing change management

    • Change Funnel

    • Change Communication

    • Culture and the organizational change

    • Politics and the organizational change

    • Power and the organizational change

    Agile Mindset & Agile Methods3 ECTS ? !

    • Agile Foundations (theory & practice, incl. examples and mini tasks

    • Agile Mindset

    • Agile Practices and software fostering agile methods

    • Agile Methods

    • Agile Transformation of Organizations 

    Venture Lab4 ECTS ? !

    • Discovering and evaluating entrepreneurial opportunities

    • Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).

    • Feasibility analysis of business ideas

    • Transferring the idea into a Business Model

    • Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)

    • Business Plan: Introduction, Sample Case and General Outline

    • Developing the details of the business plan

    • Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors

    • Preparing a pitch deck for successfully presenting the new venture business plan

    Integrative Case Studies3 ECTS ? !

    • Focused review of the curriculum content

    • Pre-assessment quiz/ content area assessment as benchmark for students’ status quo

    • Guide and Strategic Plan to Case Study Analysis

    • Writing a proper Case Study Analysis report

    • Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks

    • In-depth Case Study Analysis with focus all subject areas of the curriculum

    • In-depth Case Study Analysis with special focus on Strategic Management

    Business Simulation Game3 ECTS ? !

    In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

    Master Thesis Tutorial2 ECTS ? !

    During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

    Elective area

    Interdisciplinary Elective3 ECTS ? !

    By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:

    • Chat Bot Design

    • International Competitiveness

    • Omni-Channel Commerce

    • International Trade and Emerging Markets

    • Bitcoin and the Market of Cryptocurrencies

    • Business Process Modeling

    • Design Thinking & Adobe Creative Cloud

    • SAP S/4 Hana in Controlling and Finance

    • App Development in JavaScript

    • East Asian Culture and Business

    • Cultures of Consumption

    • SPSS

    Interdisciplinary competencies

    Assessment Center Bootcamp 2 ECTS ? !

    • Consulting Industry: Sector Overview Company Profiles – Job Opportunities and Consulting Careers

    • Job profile: Characteristics of capabilities and skills needed as a consultant

    • Job application and interview training

    • Consulting (mini) case study training

    • Framework for processing case studies

    • Brain Teaser Training

    • Case Simulation (Individual and Group Cases)

    Programme specific teaching units

    Master Thesis28 ECTS ? !

    During your 5th semester you are working on your Master thesis. You have 32 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

    master-digitale-transformation-student

    Gain practical experience during your part-time digital transformation management masters

    At CBS International Business School, you lay the foundation for new tasks and positions with the part-time master's programme "Digital Transformation Management". In practice-oriented learning content, such as a business simulation game, you will learn at an early stage how to apply your specialist knowledge in practice. During this digital business game, you learn to make complex management decisions and have the chance to lead "your" company to victory. As part of the business project, you and your group will solve a task for a CBS corporate partner. In doing so, you will advise "your customer", conduct analyses and derive recommendations for action on how digital transformation processes can be implemented in their specific case. During this project, you not only gain valuable practical experience, but also gain an insight into the industry of the respective cooperation partner and can further expand your business network.

    You will learn how to convince investors, partners and CEOs in the Innovation Lab - Business Plan Writing and Pitching and optimise your practical application in the Capstone Simulation Game. In this digital business game, you take business decisions and put your skills into practice.

    Since the founding of digital companies in particular has been promising in recent years, you can take advantage of your creative skills from the area of digital transformation management and take away valuable input for future jobs.

    What can you do with a part-time master's degree in digital transformation management?

    Independent consultant or manager in an international company? By completing the master’s programme, graduates open up new perspectives in various areas of a company. It is also possible to embark on an academic career.

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