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Part-Time Masters in Digital Transformation Management

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Part-Time Master's Degree in Digital Transformation Management (M.A.) in Germany


Why should you get a part-time master's degree in Digital Transformation Management?

Digital change is revolutionizing the world of work and opening up new opportunities for businesses and business processes. Managers with digital mindsets help master any change processes. In the part-time master’s degree “Digital Transformation Management” you will be optimally prepared for these challenges: You will learn how to design digital strategies and implement processes using methods of innovation and change management with minimal conflict. Now lay the foundation for your career as a digital leader with the part-time CBS master’s programme!

Highlights of digital change

During your part-time master’s programme, you will look at the characteristics, risks and potentials of digitization for companies from all angles. You will deal with the technological basics of digitization, develop strategies for digital business models and learn methods for their implementation. This specialist knowledge is complemented by a deep insight into digital marketing. Which technologies help to generate leads? What measures can be taken to increase customer satisfaction?

  • ECTS 120
  • Semester 5
  • Language English
  • Type of Study Part-time
  • Degree Master of Arts
  • Campus Cologne | Berlin/Potsdam | Düsseldorf/Neuss | Mainz
  • Start of Studies Winter Cologne | Berlin/Potsdam | Düsseldorf/Neuss | Mainz
  • Study Fee* 3.210 €

Study Course Plan

Some information about the study plan for the study programme Masters in Digital Transformation Management:

General business teaching units

Business Economics3 ECTS ? !
  • Analysis of demand, supply, and market equilibrium

  • Theory of consumer choice

  • Theory of the firm, production and cost analysis

  • Market structures: perfect competition, monopoly, monopolistic competition, oligopoly, contestable markets

  • Game theory

  • Pricing strategies

  • Factor markets, labor economics

  • Economics of information

  • Industrial organization

  • Limitations of markets and interventions by the government

  • Econometric techniques related to these topics

Empirical Research Methods3 ECTS ? !
  • Development of a research question

  • Primary vs. secondary data

  • Steps of research process

  • Research designs

  • Quantitative and qualitative data

  • Structured methods of data collection: questionnaire and structured interview

  • Un- and semi-structured methods: qualitative interview and focus group

  • Quantitative and qualitative content analysis

  • Ethical considerations of data collection

  • Sampling

  • Data analysis using statistical software programs (SPSS)

  • Univariate analysis, bivariate analysis (crosstab and correlation), multiple linear regression

  • Writing a research report – structural and other formal requirements

Strategic Analysis & Management3 ECTS ? !
  •  Strategy making process and strategic reasoning: cognitive process of strategy 
    creation through the prism of logic and intuition

  • Setting strategic purpose in the context of responsible stakeholder management

  • Advanced external environment analysis: markets, industries and competitive 
    landscapes in static and dynamic perspective in the domestic and international 

  • Diagnosing and managing strategic capability through national borders over time

  • Cultural and institutional context of strategic management: concepts, frameworks 
    and analytical tools

  • Generic and interactive business strategies, inside-out and outside-in perspective on 
    achieving and sustaining competitive advantage internationally

  • Network-level strategies

  • Corporate development and configuration: strategic options and portfolio matrices

  • Strategy formation

  • Strategic change and corporate restructuring

  • Strategic renewal

  • Strategy evaluation and strategic controls: tools and methods

  • Organizing for success

Innovation Management & Digital Transformation3 ECTS ? !
  • Diagnosing the change context: diffusion and dynamics of innovation 

  • Sources & types of innovation

  • Product/service, process & business model innovation

  • Individual and corporate creativity

  • Strategic innovation management & the innovation process incl. New Product Development (NPD)

  • Introduction to digitalization, digital age & digital divide

  • Digital drivers & disruptive forces

  • Technological drivers of digital transformation

  • Socio-technological change associated with the adoption of the mentioned drivers

  • Introduction to the digital organization & digital business models

  • Impact of digitalization on the value chain (Industry 4.0)

  • Digitalization-related innovation theories & technology management

  • Digitalization leadership & organisational transformation concepts

  • Change management & transformational leadership

  • Agility and VUCA world

  • SCRUM and Design Thinking

Programme specific teaching units

Business Models & Systems in a Digital Era3 ECTS ? !
  • In this course, students acquire skills to develop and evaluate digital business models and learn how selected business systems and applications can improve a company’s performance.

  • Students know the function, structure and types of business models and selected systems and can describe and explain how and to what extent business models change.

  • They understand the impact of digital technologies and business systems and the relevance of data for high performing business models.

  • They can explain the need to adapt existing business models or develop new ones in the face of the growing importance of digitalization in diverse industries.

  • Students are familiar with state-of-the-art business model frameworks and apply them to support digital business model development.

  • They develop their own digital business models, present their ideas in a pitch format and evaluate their results.

Business Coding3 ECTS ? !
  • Introduction to software development

  • The Internet (components, client-server-database communication)

  • Understand how to modularize a business problem into components (front-end, back-end, databases, APIs)

  • Coding in JavaScript, or Python

  • Understanding data assignment/updates, data types, loops, selection statements, structured data, functions and methods)

  • Documenting, testing, and debugging of scripts

  • Data privacy and security (authorization, authentication, and encryption)

Interdisciplinary competencies

International Project Management2 ECTS ? !
  • Social competence: Communication, motivation, groups and team structures, leadership, conflict management

  • Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving

  • Organisational competence: Quality management, documentation, risk management, project start and closure

Language & Communication Skills2 ECTS ? !

The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.

General business teaching units

Corporate Social Responsibility3 ECTS ? !
  • Cornerstones of sustainable management

  • CSR as management approach

  • Practical approaches of organizational effectiveness

  • Tools for CSR implementation

  • CSR and financial performance

  • Life cycle assessment

Corporate Governance3 ECTS ? !
  • Historical developments around the world

  • Directors and board structures in different parts of the world

  • Family business governance

  • Role of institutional investors

  • Corporate governance in mergers and acquisitions

  • Socially responsible investments

  • Corporate governance in different regions

Value Based Management3 ECTS ? !
  • Value maximization and corporate objectives, shareholder value and stakeholder value approach

  • Financial measurement of corporate strategies and competitive advantage: the principles

  • Shortcomings of traditional profitability ratios for a value-based management

  • Economic Value Added, Cash Value Added

  • Identifying the drivers of value creation and investment decision-making

  • Management compensation and incentives for value creation

Sustainable Supply Chain Management3 ECTS ? !
  • Defining the state of a sustainable supply chain based on actual trends

  • Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainable supply chain management

  • Defining a “New Normal” of how to do business (e.g. circular economy, regenerative business models, carbon literacy training)

  • Sustainable Marketing (definition, Green Marketing Strategy Mix, Green Washing and Sustainable Consumer Buying Behaviour)

  • Sustainable Procurement (definition, Sustainable Procurement Process Model with a focus on sustainable supplier relationship management; new trends like circular procurement)

  • Sustainable Logistics

  • Sustainable Design

  • Carbon Emission / Human Rights in global supply chains

Programme specific teaching units

Digital Strategizing3 ECTS ? !
  • Fundamentals

  • Starting points for digital strategies (selection)

  • Challenges in introducing digital strategies – four fights

  • Identification of success factors for digital strategies (selection)

  • Agile strategy management

  • Social and ethical aspects of digital strategies

Digital Organization, Automation & Technology3 ECTS ? !
  • Basic concepts

  • Fundamentals

  • Characteristics of the digital organization

  • Digital maturity models, digital maturity assessment

  • Summary: Capabilities of digitally transformed companies

  • Digital transformation of the organization – Case studies: Born-digital companies Digitally transformed companies

Elective area

Business Elective3 ECTS ? !

A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.

Interdisciplinary competencies

Event Management (Ted Talk) Seminar2 ECTS ? !
  • Basics of event management

  • Objective of the event and different types of events

  • The event as a marketing and communication tool

  • Planning and preparation

  • Event execution

  • Tasks and role of the event manager

  • Choosing the right venue

  • Personnel selection

Programme specific teaching units

Strategic Digital & Social Media Marketing 3 ECTS ? !
  • Concepts: Online Marketing/ Digital Marketing

  • Digital marketing sub-disciplines and major activity areas

  • Performance measurement using Web analytics (e.g. Metrics and Tools)

  • Data-driven Advertising

  • Programmatic Advertising

  • Legal and ethical aspects of digital marketing (e.g., EU’s General Data Protection Regulation (GDPR))

  • Strategic planning and design of a social media marketing campaign


Experience Lab: Search Engine Marketing3 ECTS ? !
  • Introduction: definition

  • Search Engine Optimization / SEO

  • Keyword research

  • On-page SEO

  • Web analytics and SEO tools

  • Search Engine Advertising/ SEA

  • Campaign settings 

Business Project6 ECTS ? !

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.

  • Work under the set timeframe and agreed project scope.

  • Cooperate in the international project teams.

  • Evaluate markets/ industries/ competitive landscapes.

  • Develop possible strategic directions for the “client” business.

  • Formulate recommendations.

Data & Analytics3 ECTS ? !
  • Data- and evidence-based decision making

  • Differentiation between data, insight and evidence

  • Characteristics of data

  • Relevance and consequences of data quality

  • Use case analysis for data-driven decisions

  • Sampling, statistical significance, statistical methods

  • Data visualization and report building

  • Behavioral foundation of human decision making

  • Errors and flaws in human information processing and decision making

  • AI and automation

  • Current business applications for AI and automation

Applied Business Programming & Analytics3 ECTS ? !
  • Business problem analysis, complexity reduction and modularization

  • Designing a software solution process

  • Understanding the data flow

  • Software evaluation and effort estimation

  • Software progress reporting and tracking

  • Software selection

  • Requirements document or wireframe

  • Programming and implementation solution

  • Versioning, incremental refinement and development of solution

  • Testing of solution

  • Bug fixing of solution

  • Preparation of demoing

Elective area

Business Elective3 ECTS ? !

A business elective is a business or management-related elective course.By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge.

Interdisciplinary Elective3 ECTS ? !

By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.

Programme specific teaching units

Mastering Change Management3 ECTS ? !
  • Definition and context

  • Organizations and the environmental change

  • The formal and informal subsystem of change

  • Forms of change

  • Frequency and magnitude of change

  • Organizational responses to change

  • Resistance, commitment and readiness to change

  • Implementing change management

  • Change Funnel

  • Change Communication

  • Culture and the organizational change

  • Politics and the organizational change

  • Power and the organizational change

Agile Mindset & Agile Methods3 ECTS ? !
  • Agile Foundations (theory & practice, incl. examples and mini tasks

  • Agile Mindset

  • Agile Practices and software fostering agile methods

  • Agile Methods

  • Agile Transformation of Organizations 

Venture Lab4 ECTS ? !
  • Discovering and evaluating entrepreneurial opportunities

  • Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).

  • Feasibility analysis of business ideas

  • Transferring the idea into a Business Model

  • Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)

  • Business Plan: Introduction, Sample Case and General Outline

  • Developing the details of the business plan

  • Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors

  • Preparing a pitch deck for successfully presenting the new venture business plan

Integrative Case Studies3 ECTS ? !
  • Focused review of the curriculum content

  • Pre-assessment quiz/ content area assessment as benchmark for students’ status quo

  • Guide and Strategic Plan to Case Study Analysis

  • Writing a proper Case Study Analysis report

  • Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks

  • In-depth Case Study Analysis with focus all subject areas of the curriculum

  • In-depth Case Study Analysis with special focus on Strategic Management

Business Simulation Game3 ECTS ? !

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

Master Thesis Tutorial2 ECTS ? !

During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Elective area

Interdisciplinary Elective3 ECTS ? !

By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. An interdisciplinary elective is an elective from another discipline than your own specialization.

Interdisciplinary competencies

Assessment Center Bootcamp2 ECTS ? !
  • Consulting Industry: Sector Overview Company Profiles – Job Opportunities and Consulting Careers

  • Job profile: Characteristics of capabilities and skills needed as a consultant

  • Job application and interview training

  • Consulting (mini) case study training

  • Framework for processing case studies

  • Brain Teaser Training

  • Case Simulation (Individual and Group Cases)

Programme specific teaching units

Master Thesis28 ECTS ? !

During your 5th semester you are working on your Master thesis, the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.


Gain practical experience during your part-time digital transformation management masters

At CBS International Business School, you lay the foundation for new tasks and positions with the part-time master's programme "Digital Transformation Management". In practice-oriented learning content, such as a business simulation game, you will learn at an early stage how to apply your specialist knowledge in practice. During this digital business game, you learn to make complex management decisions and have the chance to lead "your" company to victory. As part of the business project, you and your group will solve a task for a CBS corporate partner. In doing so, you will advise "your customer", conduct analyses and derive recommendations for action on how digital transformation processes can be implemented in their specific case. During this project, you not only gain valuable practical experience, but also gain an insight into the industry of the respective cooperation partner and can further expand your business network.

You will learn how to convince investors, partners and CEOs in the Innovation Lab - Business Plan Writing and Pitching and optimise your practical application in the Capstone Simulation Game. In this digital business game, you take business decisions and put your skills into practice.

Since the founding of digital companies in particular has been promising in recent years, you can take advantage of your creative skills from the area of digital transformation management and take away valuable input for future jobs.

What can you do with a part-time master's degree in digital transformation management?

Independent consultant or manager in an international company? By completing the master’s programme, graduates open up new perspectives in various areas of a company. It is also possible to embark on an academic career.

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This is What Our Students Say

Philip Kollmann
Project Manager
Wayne´s Coffee

"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."

Katrin Rieger
Bereichsdirektorin Reisevertrieb Deutschland / Vice President Sales
HanseMerkur Krankenversicherung

"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."

Christopher Rosenbaum
Ernst & Young GmbH

"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."

Oliver Kiderle
EMEA Regional Product Expert
Google Inc.

"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."

Kalle Kenkel
Commercial Excellence Manager
GE Healthcare

"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."

Neil Jordaan
Global Digital Content Manager

"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."

Patrick Stein
Head of Human Resources
Boston Consulting Group

"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."







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