English-taught Summer 2024
English-taught NXT GEN from Winter 2024
Prep4University Preparatory Course
Part-Time
Bachelor Exchange Programmes
English-taught
English-taught
German-taught
Part-Time
Part-Time
Part-Time
Locations
Campus Cologne
Campus Mainz
Campus Berlin/Potsdam
Incoming Students
Outgoing Students
International Office
English-taught Summer 2024
English-taught NXT GEN from Winter 2024
German-taught
Prep4University Preparatory Course
Bachelor Exchange Programmes
English-taught
German-taught
English-taught
German-taught
MBA
Locations
Campus Cologne
Campus Mainz
Campus Berlin/Potsdam
Incoming Students
Outgoing Students
International Office
Student Life
Digital change is revolutionizing the world of work and opening up new opportunities for businesses and business processes. Managers with digital mindsets help master any change processes. In the part-time master’s degree “Digital Transformation Management” you will be optimally prepared for these challenges: You will learn how to design digital strategies and implement processes using methods of innovation and change management with minimal conflict. Now lay the foundation for your career as a digital leader with the part-time CBS master’s programme!
During your part-time master’s programme, you will look at the characteristics, risks and potentials of digitization for companies from all angles. You will deal with the technological basics of digitization, develop strategies for digital business models and learn methods for their implementation. This specialist knowledge is complemented by a deep insight into digital marketing. Which technologies help to generate leads? What measures can be taken to increase customer satisfaction?
*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: March 2021.
Some information about the study plan for the study programme Masters in Digital Transformation Management:
Demand analysis & estimating demand
Supply and market equilibrium
Production economics
Cost analysis
Estimating cost functions and production functions
Economies of scale
Prices, output and strategy in different markets
Game theory models of oligopoly
Pricing techniques and analysis
Government regulation
Quantitative and qualitative methods
Development of a research question
Steps of research process
Methods of data collection
Sampling
Data analysis using statistical software programs (SPSS or R)
Writing a research report
Strategy making process and strategic reasoning
Cultural and institutional context of strategic management
Network-level strategies
Corporate development and configuration
Strategic change and corporate restructuring
Strategy evaluation and strategic controls
Dynamics of innovation & their implications for change management
Individual creativity and invention
Corporate creativity & intrapreneuring
Technology management
Innovation and technology strategies
Managing innovations
Diffusion of innovations
Cultural differences in innovation capability
Contemporary trends in innovation management
In this course, students acquire skills to develop and evaluate digital business models and learn how selected business systems and applications can improve a company’s performance.
Students know the function, structure and types of business models and selected systems and can describe and explain how and to what extent business models change.
They understand the impact of digital technologies and business systems and the relevance of data for high performing business models.
They can explain the need to adapt existing business models or develop new ones in the face of the growing importance of digitalization in diverse industries.
Students are familiar with state-of-the-art business model frameworks and apply them to support digital business model development.
They develop their own digital business models, present their ideas in a pitch format and evaluate their results.
Introduction to software development
The Internet (components, client-server-database communication)
Understand how to modularize a business problem into components (front-end, back-end, databases, APIs)
Coding in JavaScript, or Python
Understanding data assignment/updates, data types, loops, selection statements, structured data, functions and methods)
Documenting, testing, and debugging of scripts
Data privacy and security (authorization, authentication, and encryption)
Social competence: Communication, motivation, groups and team structures, leadership, conflict management
Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving
Organisational competence: Quality management, documentation, risk management, project start and closure
The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.
Cornerstones of sustainable management
CSR as management approach
Practical approaches of organizational effectiveness
Tools for CSR implementation
CSR and financial performance
Life cycle assessment
Historical developments around the world
Directors and board structures in different parts of the world
Family business governance
Role of institutional investors
Corporate governance in mergers and acquisitions
Socially responsible investments
Corporate governance in different regions
Financial measurement of corporate strategies: the principles
Traditional value-based systems and their link with financial models
Cash flow return on investments (CFROI)
Customer life-time value
Corporate financial & compensation design
Defining a sustainable supply chain
Discussion of various theoretical concepts and their implications for sustainable supply chain management
Green marketing
Green logistics
Fundamentals
Starting points for digital strategies (selection)
Challenges in introducing digital strategies – four fights
Identification of success factors for digital strategies (selection)
Agile strategy management
Social and ethical aspects of digital strategies
Basic concepts
Fundamentals
Characteristics of the digital organization
Digital maturity models, digital maturity assessment
Summary: Capabilities of digitally transformed companies
Digital transformation of the organization – Case studies: Born-digital companies Digitally transformed companies
By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The following are examples of the types of courses on offer. Typically you have the choice between two or three different electives:
Corporate Strategy and Renewal
Digital Network Economy
Digital Leadership
Portfolio Theory
Power Pricing
Finance & Growth
Advanced Portfolio Management
Branding
International HRM
Start-up Management & Business Modeling
Trader in Capital Markets
Basics of event management
Objective of the event and different types of events
The event as a marketing and communication tool
Planning and preparation
Event execution
Tasks and role of the event manager
Choosing the right venue
Personnel selection
Concepts: Online Marketing/ Digital Marketing
Digital marketing sub-disciplines and major activity areas
Performance measurement using Web analytics (e.g. Metrics and Tools)
Data-driven Advertising
Programmatic Advertising
Legal and ethical aspects of digital marketing (e.g., EU’s General Data Protection Regulation (GDPR))
Strategic planning and design of a social media marketing campaign
Introduction: definition
Search Engine Optimization / SEO
Keyword research
On-page SEO
Web analytics and SEO tools
Search Engine Advertising/ SEA
Campaign settings
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
Define project goals for the “client”.
Work under the set timeframe and agreed project scope.
Cooperate in the international project teams.
Evaluate markets/ industries/ competitive landscapes.
Develop possible strategic directions for the “client” business.
Formulate recommendations.
Data- and evidence-based decision making
Differentiation between data, insight and evidence
Characteristics of data
Relevance and consequences of data quality
Use case analysis for data-driven decisions
Sampling, statistical significance, statistical methods
Data visualization and report building
Behavioral foundation of human decision making
Errors and flaws in human information processing and decision making
AI and automation
Current business applications for AI and automation
Business problem analysis, complexity reduction and modularization
Designing a software solution process
Understanding the data flow
Software evaluation and effort estimation
Software progress reporting and tracking
Software selection
Requirements document or wireframe
Programming and implementation solution
Versioning, incremental refinement and development of solution
Testing of solution
Bug fixing of solution
Preparation of demoing
By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The following are examples of the types of courses on offer. Typically you have the choice between two or three different electives:
Corporate Strategy and Renewal
Digital Network Economy
Digital Leadership
Portfolio Theory
Power Pricing
Finance & Growth
Advanced Portfolio Management
Branding
International HRM
Start-up Management & Business Modeling
Trader in Capital Markets
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like. Typically you have the choice between two or three different electives:
Chat Bot Design
International Competitiveness
Omni-Channel Commerce
International Trade and Emerging Markets
Bitcoin and the Market of Cryptocurrencies
Business Process Modeling
Design Thinking & Adobe Creative Cloud
SAP S/4 Hana in Controlling and Finance
App Development in JavaScript
East Asian Culture and Business
Cultures of Consumption
SPSS
Definition and context
Organizations and the environmental change
The formal and informal subsystem of change
Forms of change
Frequency and magnitude of change
Organizational responses to change
Resistance, commitment and readiness to change
Implementing change management
Change Funnel
Change Communication
Culture and the organizational change
Politics and the organizational change
Power and the organizational change
Agile Foundations (theory & practice, incl. examples and mini tasks
Agile Mindset
Agile Practices and software fostering agile methods
Agile Methods
Agile Transformation of Organizations
Discovering and evaluating entrepreneurial opportunities
Developing business ideas from opportunities (e.g. based on using Design Thinking, Personas and User Stories).
Feasibility analysis of business ideas
Transferring the idea into a Business Model
Business Model and its building blocks (value proposition, customers segments, channels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
Business Plan: Introduction, Sample Case and General Outline
Developing the details of the business plan
Finding sources of financing: Business angels; Private equity; Start up financing; Venture capital investors
Preparing a pitch deck for successfully presenting the new venture business plan
Focused review of the curriculum content
Pre-assessment quiz/ content area assessment as benchmark for students’ status quo
Guide and Strategic Plan to Case Study Analysis
Writing a proper Case Study Analysis report
Developing proper answers to Case questions, applying the relevant theoretical knowledge and frameworks
In-depth Case Study Analysis with focus all subject areas of the curriculum
In-depth Case Study Analysis with special focus on Strategic Management
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like. Typically you have the choice between two or three different electives:
Chat Bot Design
International Competitiveness
Omni-Channel Commerce
International Trade and Emerging Markets
Bitcoin and the Market of Cryptocurrencies
Business Process Modeling
Design Thinking & Adobe Creative Cloud
SAP S/4 Hana in Controlling and Finance
App Development in JavaScript
East Asian Culture and Business
Cultures of Consumption
SPSS
Consulting Industry: Sector Overview Company Profiles – Job Opportunities and Consulting Careers
Job profile: Characteristics of capabilities and skills needed as a consultant
Job application and interview training
Consulting (mini) case study training
Framework for processing case studies
Brain Teaser Training
Case Simulation (Individual and Group Cases)
During your 5th semester you are working on your Master thesis, the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.
At CBS International Business School, you lay the foundation for new tasks and positions with the part-time master's programme "Digital Transformation Management". In practice-oriented learning content, such as a business simulation game, you will learn at an early stage how to apply your specialist knowledge in practice. During this digital business game, you learn to make complex management decisions and have the chance to lead "your" company to victory. As part of the business project, you and your group will solve a task for a CBS corporate partner. In doing so, you will advise "your customer", conduct analyses and derive recommendations for action on how digital transformation processes can be implemented in their specific case. During this project, you not only gain valuable practical experience, but also gain an insight into the industry of the respective cooperation partner and can further expand your business network.
You will learn how to convince investors, partners and CEOs in the Innovation Lab - Business Plan Writing and Pitching and optimise your practical application in the Capstone Simulation Game. In this digital business game, you take business decisions and put your skills into practice.
Since the founding of digital companies in particular has been promising in recent years, you can take advantage of your creative skills from the area of digital transformation management and take away valuable input for future jobs.
Independent consultant or manager in an international company? By completing the master’s programme, graduates open up new perspectives in various areas of a company. It is also possible to embark on an academic career.
"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."
"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."
"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."
"The CBS is an internationally oriented and very practically orientated university which prepared me very well for the professional world through the compulsory internship, the courses offered and the required project/group work."
"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."
"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."
"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."
"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."
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