The requirements needed for the sales degree depend on whether you want to take up a bachelor's or a master's degree. This is because the master's programme is a consolidation of the existing knowledge from the bachelor's programme. The requirements for the courses are therefore different. For this reason, the requirements are also presented separately.
As a personal prerequisite, you should have a general university entrance qualification or a full university of applied sciences entrance qualification. Degrees from foreign schools are also recognized, such as Matura, A-Levels, General Certificate of Education or the IB Diploma. For proof of English language proficiency, you will need to present a certificate of English language proficiency that is no more than two years old. Alternatively, before starting a sales management bachelor degree you have the possibility to take the free online English test of the CBS.
Admission requirement for a Masters degree in sales management at the CBS is a first academic degree (Bachelor, Diplom, Magister) from a recognized German or international university, university of applied sciences or university of cooperative education with a final grade of at least "good". If this grade point average was not achieved in the first degree programme, a separate admission procedure must be completed. The first degree should have been taken in a field of economics and should comprise a total of at least 180 ECTS credits.
The masters degree in sales management can be studied completely NC-free. A numerus clausus is not obligatory.
After your sales degree studies you can work as a sales manager. In a sales management position, you are responsible for selling the products or services of your client. While working in sales management you will have to make sure that the company’s products or services are sold extensively. And you will have to ensure that the sales figures add up. Achieving solid sales numbers will be your main responsibility, and meeting goals like constantly increasing sales figures also falls within your area of responsibility. In terms of content, it doesn’t matter whether you work in the business-to-business wholesale sector, or in the business-to-consumer market selling to end consumers.
In sales management job advertisements, open positions are usually referred to as Junior, Senior or Area Sales Manager. Sales refers to sales or distribution of products. This means that all of the examples just mentioned are sales management positions. These roles always involve the sale of goods, products or services to intermediaries or to end customers, depending on whether the company is a wholesaler or a retailer. Another job title besides sales manager is key account manager. Here, account management always refers to very high-turnover customers. In many cases, a key account manager often only takes care of one or two important customers over a very long period of time.
A sales manager salary depends on whether you are employed in a medium-sized company or have a job with a large corporation. Large corporations usually pay higher salaries to sales management professionals. An entry-level sales manager can expect an annual gross salary of around 60,000 euros after completing their sales degree studies. A few years of service will lead to a higher salary due to professional experience. Depending on professional experience and qualifications, the annual sales manager salary can then range from 70,000 euros gross to around 81,000 euros gross. Due to the existing shortage of skilled workers, sales degree qualifications are very welcome on the labor market. Additional qualifications following a sales degree usually increase the salary.
Would you like to know more about your earning potential as a sales manager? On our Sales Manager Salary page, you will find all the information you need about the earnings opportunities in this profession and learn which factors have an influence on the salary.
If you would like to complete a sales degree, there are different locations available at the CBS. The CBS offers sales degree courses in Cologne, Aachen, Mainz, Berlin/Potsdam, Brühl, Neuss and Solingen.
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