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Bachelor's Degree in International Business

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Study International Business (B.A.) in Germany

bachelor-international-business

International Business Studies in Germany

Studying International Business at CBS can provide you with the decisive career advancement that a normal business studies programme may not be able to offer. As the world of business has become globalized, almost every kind of business today is international business. This can be seen by the fact that the company language of large, international corporations and German medium-sized companies is often English. The reason: customers and company locations around the world require comprehensive, international business know-how from their employees. This also being the reason why English is the study language for our degree programme – and internationality is at its core. Beginning in the third semester, you will specialize in a field of your choice: Financial ManagementInternational Trade, Marketing ManagementHRM & Leadership or Management Consulting.

Real International Business Projects

When you study International Business at CBS, you not only get access to the current research in economics but also to real projects. Together with partner companies, we initiate case studies, in which you collaborate with other students to work out and present a real international business task. This gives you a deep insight into the real working life of attractive companies.

  • ECTS 180
  • Semester 6
  • Language English
  • Type of Study Full-time
  • Degree Bachelor of Arts
  • Campus Cologne | Mainz | Potsdam
  • Internship Integrated
  • Semester Abroad Integrated
  • Start of Studies Cologne Summer + Winter
  • Start of Studies Mainz Winter
  • Start of Studies Potsdam Winter
  • Study Fee* 5.310 €
FINANCIAL AID
RANKINGS & ACCREDITATIONS

Study Course Plan

Some information about the study plan for the study programme Bachelors in International Business:

General business teaching units

Business Operations3 ECTS ? !
  • Introduction: Basic business, economic, and market principles and key terms

  • External Business Environment

  • Global Markets

  • Competitive Environment

  • Internal Environment

  • Management, Leadership & Motivation

  • Business Function: HR, Operations, Marketing, Finance & Accounting

  • Entrepreneurship

  • Business Ethics and CSR

  • Emerging Business Trends

Business Law3 ECTS ? !
  • Survey on different legal systems and the harmonizing effect of EU Law

  • Concluding a contract

  • Different types of contracts and their typical features

  • Performance and obligations

  • Solving problems (e.g. failure to perform, liabilities)

  • Safeguarding creditors’ rights

  • Forms of business organizations

Mathematics3 ECTS ? !
  • Introduction to functions, graphs and interpretations

  • Understanding Derivatives

  • Applications of Derivatives

  • Understanding Differential Equations

  • Applications of Differential Equations

  • Understanding Logarithms

  • Applications of Logarithms

Statistics3 ECTS ? !
  • Introducing data and statistics

  • Descriptive statistics and exploratory data analysis

  • Introduction to probability theory

  • Discrete and continuous probability distributions

  • Sampling and sampling distributions

  • Interval estimations

  • Hypothesis development and testing

  • Simple linear regressions

Financial Accounting3 ECTS ? !
  • The purpose of accounting

  • Formal rules and assumptions, national law, IFRS, US-GAAP

  • The system of financial statements and accounts

  • Accounting for services and merchandising

  • Inventory valuation

  • Receivables

  • Plant, natural and intangible assets

  • Liabilities

  • Owner’s equity of corporations

  • Value-added tax

Applied Financial Accounting3 ECTS ? !
  • The purpose of accounting

  • Formal rules and assumptions, national law, IFRS, US-GAAP

  • The system of financial statements and accounts

  • Accounting for services and merchandising

  • Inventory valuation

  • Receivables

  • Plant, natural and intangible assets

  • Liabilities

  • Owner’s equity of corporations

  • Value-added tax

Programme specific teaching units

Marketing3 ECTS ? !
  • Marketing Definition and Process

  • Marketing in Context of Corporate Strategies

  • Internal Analysis and Marketing Environment (Micro)

  • Marketing Environment (Macro)

  • Consumer Buying Behaviour

  • Market Segmentation

  • Strategic Brand Management

  • Marketing Instruments (Product, Price Place, Promotion)

  • Marketing and Sustainability

Human Resource Management3 ECTS ? !
  • Recruitment and Attraction

  • HR Planning, Controlling & Instruments

  • Training and Employee Development

  • Motivation and Leadership

  • Compensation and Benefits

  • Performance Appraisal and Management

  • Certificate of employment

  • HR Ethics

  • Trends in HRM

Interdisciplinary competencies

Foreign Language2 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Business English2 ECTS ? !

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

General business teaching units

Microeconomics3 ECTS ? !
  • Introduction into microeconomic models

  • Consumer theory

  • The theory of the firm

  • Competitive markets

  • Market failure

  • Market power and monopoly

  • Oligopoly and monopolistic competition

  • Externalities

  • Asymmetric information

  • Introduction to game theory

Applied Microeconomics3 ECTS ? !
  • Introduction into microeconomic models

  • Consumer theory

  • The theory of the firm

  • Competitive markets

  • Market failure:

  • Market power and monopoly

  • Oligopoly and monopolistic competition

  • Externalities

  • Asymmetric information

  • Introduction to game theory

Market Research3 ECTS ? !
  • Introduction to Market Research

  • Defining the marketing research problem and developing an approach

  • Research design

  • Secondary Data

  • Qualitative research

  • Quantitative research

  • Scaling and sampling

  • Fieldwork and Data preparation

  • Basic data analysis (how to use it)

  • Report preparation and presentation

Cost Accounting3 ECTS ? !
  • Rationales of cost accounting

  • Simplistic methods of overhead allocation

  • Job costing

  • Process costing

  • Activity-based costing

  • Overcapacity costing

  • Joint product costing

  • Overhead analysis sheet

  • Concepts of relevant cost and revenue

  • Budgeting

Programme specific teaching units

Supply Management3 ECTS ? !
  • Industrial Buying Behaviour

  • New perception of supply management

  • The procurement marketing process

  • Situation Analysis: Defining critical supply problems, potentials, targets and strategies

  • Need Analysis: Defining the demand

  • Evaluating and Selecting Supply Markets

  • Supplier Evaluation: Find the ‘right supplier’

  • Supplier Relationship Management: Importance of supplier collaborations

  • Supplier Negotiation Process: Strategies and tools

  • Green procurement: Describing a sustainable procurement model

  • Creating a basis for sustainable procurement and integrating sustainable measures into procurement processes

  • Sustainable supplier management: Key theories and practices

Strategic Management3 ECTS ? !
  • Introduction to Strategy and Strategic Management

  • External Analysis: understanding opportunities and threats the environment offers

  • Internal Analysis: uncovering strengths and weaknesses of the organization

  • Generic business-level strategies for competitive advantage

  • Basic Corporate-level strategic choices for long-term profitability

  • Diversification strategy

  • Internationalization

  • Mergers and acquisitions

  • Strategic entrepreneurship

  • Strategic leadership

  • Social Responsibility and Ethics of Strategic Management

  • Basics of Corporate Governance

Introduction to Finance6 ECTS ? !
  • Finance: Goals, Functions and Environment

  • Financial analysis and Financial Forecasting

  • Managing Working Capital

  • Sources of Short-Term Financing

  • Capital Markets and Investment Banking

  • External financing resources: Debt capital

  • External financing resources: Equity capital

  • Capital Budgeting: The Time Value of Money

  • Capital structure and the Cost of Capital

Interdisciplinary competencies

Business English2 ECTS ? !

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Foreign Language2 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

General business teaching units

Macroeconomics3 ECTS ? !
  • Indicators: Gross Domestic Product and its major components, Inflation

  • Labour Markets and unemployment

  • The classical AS-AD model

  • Keynes’ IS-LM Model

  • The basic RBC model

  • Monetary Policy

  • Fiscal Policy

Applied Macroeconomics3 ECTS ? !
  • Indicators: Gross Domestic Product and its major components, Inflation

  • Labour Markets and unemployment

  • The classical AS-AD model

  • Keynes’ IS-LM Model

  • The basic RBC model

  • Monetary Policy

  • Fiscal Policy

Programme specific teaching units

International Management3 ECTS ? !
  • Determinants & dimensions of culture in business

  • Culture & styles of management

  • Culture & corporate structures

  • Culture & leadership

  • Culture & corporate strategy

  • Cultural change in organisations

  • Culture and international marketing management

  • Cultural diversity in organisations

  • Business communication across culture & barriers to intercultural communication

  • Working with international teams

  • Conflicts & cultural differences

  • Developing intercultural communicative competence

Digital Management3 ECTS ? !
  • Global competition and the transnational corporation in the global economy

  • Emerging markets

  • Institutions governing competition

  • Formal and informal institutions

  • Organizational designs for multinational companies

  • Location-based aspects: Competitive advantages of countries

  • Organization, local adaptation and the need for standardization

  • New approaches in International Management (Born Global, QRC, …)

  • Networks and innovation

  • Managing people in multinational enterprises

  • Managing expatriates

  • Leadership and management behaviour in multinational companies

Integrative Case Study3 ECTS ? !
  • Guide and Strategic Plan to Case study analysis

  • Writing a proper case study analysis report

  • In-depth Case Study Analysis with focus on Financial Management

  • Solving of interdisciplinary case studies with a focus on digital management

Elective area

Specialisation3 ECTS ? !

Students are able to select one of six specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the six specialisation options you can choose from:

Specialisation6 ECTS ? !

Students are able to select one of six specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the six specialisation options you can choose from:

Interdisciplinary competencies

Foreign Language4 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

General business teaching units

Management Information Systems3 ECTS ? !
  • IT and MIS as enablers of strategic decision making

  • E-business, networks, and mobile technology

  • Infrastructure, hardware and software

  • Databases and data warehouses

  • Business Intelligence

  • Networks and communications

  • Operations management and supply chain management

  • Enterprise resource planning

  • Limitations and risks of IT systems and applications

  • MIS market trends, major providers and IT solutions.

  • The role of social media in business

  • Industry 4.0 and the Internet of Things

Programme specific teaching units

Corporate Tax3 ECTS ? !

The overall aim of this module is to introduce students to the basic concepts of corporate taxation, especially the different types of taxes, transparent and intransparent entities and the value added tax.

Elective area

Business Elective 13 ECTS ? !

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:

  • International Marketing

  • International Human Resource Management

  • Organisational Behaviour

  • Global Supply Chain Management

  • Entrepreneurship

  • Diversity in Business

  • Corporate Social Responsibility

  • International Accounting

  • Advanced Statistics

  • Design Thinking

  • Quantitative Social Media Research

  • SAP as Enterprise Resource Planning Software

  • Snack Content

  • Harvesting and analyzing social media data for business purposes

  • Industry 4.0

Business Elective 23 ECTS ? !

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:

  • International Marketing

  • International Human Resource Management

  • Organisational Behaviour

  • Global Supply Chain Management

  • Entrepreneurship

  • Diversity in Business

  • Corporate Social Responsibility

  • International Accounting

  • Advanced Statistics

  • Design Thinking

  • Quantitative Social Media Research

  • SAP as Enterprise Resource Planning Software

  • Snack Content

  • Harvesting and analyzing social media data for business purposes

  • Industry 4.0

Business Project6 ECTS ? !

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization. By the end of the module students should be able to:

  • Define project goals for the “client”.

  • Work under the set timeframe and agreed project scope.

  • Cooperate in the international project teams.

  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.

  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.

  • Evaluate markets/ industries/ competitive landscapes.

  • Develop possible strategic directions for the “client” business.

  • Formulate recommendations

Specialisation6 ECTS ? !

Students are able to select one of six specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the six specialisation options you can choose from:

Interdisciplinary competencies

Foreign Language4 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Semester Abroad

Semester Abroad25 ECTS ? !

You will spend the fifth semester at one of our numerous partner universities abroad. Our International Office supports you in the selection & application process and coordinates the courses to be taken abroad with you in advance.

Programme specific teaching units

Bachelor Thesis12 ECTS ? !

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

Bachelor Thesis Tutorial1 ECTS ? !

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Business Simulation Game4 ECTS ? !

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

Elective area

Specialisation6 ECTS ? !

Students are able to select one of six specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the six specialisation options you can choose from:

Interdisciplinary competencies

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

bachelor-international-business-student

Compulsory Internship Equals Practical Relevance

Imagine you wanted to fill company vacancies with university graduates. How much value would you place on candidates knowing what professional life feels like? That’s exactly why a compulsory internship is part of the international business curriculum at CBS International Business School. Our Career Service helps you find an exciting internship at a renowned company. Even abroad!

Internationality is the Foundation

After completing your studies, stand out from the rest when looking for really interesting positions in the global labour market. With a clear focus on internationality. When you study international business at CBS, you will find a practical curriculum waiting for you, in which theoretical concepts of business management and management theory are linked with current questions from international business practice. In so doing, you will begin to understand the complexity of business decisions at an early stage – and you will automatically be familiar with all the nomenclature thanks to the lectures held in English. But that’s not all. You will acquire another foreign language, which is also part of the study programme.

Alumni Testimonials_Oliver Kiderle

"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."

Oliver Kiderle

EMEA Regional Product Expert
Google Inc.
Alumni Testimonials_Patrick Stein

"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."

Patrick Stein

Head of Human Resources
Boston Consulting Group
Alumni Testimonials_Katrin Rieger

"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."

Katrin Rieger

Bereichsdirektorin Reisevertrieb Deutschland / Vice President Sales
HanseMerkur Krankenversicherung
Alumni Testimonials_Kalle Kenkel

"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."

Kalle Kenkel

Trainee Performance Marketing
RTL Mediengruppe

"Above all, practice-oriented learning and soft skills made it easier for me to enter the professional world and I still benefit from this today. Internationality, learning in small groups and soft skills were then and still are my main reasons for choosing the CBS."

Henriette Hellwig-Stieger

Senior Consultant
Compass GmbH
Alumni Testimonials_Philip Kollmann

"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."

Philip Kollmann

Projektmanager
Wayne´s Coffee Deutschland
Alumni Testimonials_Julia Hack

"My studies at the CBS have given me a very good basis, which helps in many ways with a start-up - be it with financial planning or marketing strategy."

Julia Hack

Gründerin
Green for me
Alumni Testimonials_Florian Schuhmacher

“In addition to an excellent academic education CBS provides its students with all the necessary tools and instruments they need to allow them to take responsibility and shape their future in an international environment.”

Florian Schumacher

Programme Director and Senior Consultant
KCIG GmbH
Alumni Testimonials_Christoph Rosenbaum

"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."

Christopher Rosenbaum

Manager
Ernst & Young GmbH Wirtschaftsprüfungsgesellschaft

"The CBS taught me the essential professional basics for this with realistic and up-to-date lectures."

Christian Böhmer

Strategic Analysis Manager
Oman Oil Company S.A.O.C
Alumni Testimonials_Britta Jansen

"The CBS is an internationally oriented and very practically orientated university which prepared me very well for the professional world through the compulsory internship, the courses offered and the required project/group work."

Britta Jansen

HR Business Partner
HRS Group
Alumni Testimonials_Neil Jordaan

"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."

Neil Jordaan

Global Content Manager
Bayer AG

Business and Pleasure: The Semester Abroad

The USA? Australia? Japan? Spain? Improve language? Strengthen intercultural competence? Look forward to an semester abroad at one of our over 120 partner universities. Our International Office will show you which country or which university is best suited to your needs. The experts there will take care of everything so that you can fully concentrate on your international business studies.

Bachelor of Arts in International Business - What are the job opportunities?

Internet company? Automotive industry? Business consulting? Energy sector? Logistics? Marketing? Communications industry? The quality of an education is reflected by the career paths its graduates take. And, above all, how high the percentage of its top performers is. This is particularly high for the alumni of the CBS International Business School. Not only in the international business sector.

Our advisors will get you on the right track

Studying International Business could be the ideal way for you to enter into a lifelong career. Our study advisors already know and recognize how well the degree programme is suited to you personally as well as where your main focus should be. Set up a study counselling appointment and get information on topics like course of the studies, examinations, scholarships and financial aid. No commitment is necessary. Hint: Come to a trial lecture during the semester, where you can attend any lecture for all the courses you like. Regular info nights and study information days are here to help you decide to study business administration in one of the best business schools in Germany.

What are you waiting for?

NEED MORE REASONS? FIND OUT WHY CBS IS THE RIGHT CHOICE FOR YOU

  • INTERNATIONAL

  • PRACTICE ORIENTED

  • ACCREDITED

  • PERSONAL

WHY CBS?

Download a brochure & learn more about us

Would you like to learn more about our Bachelor's and Master's programmes at home in peace? Download the CBS brochure for an in-depth look at our business study programmes.  

We hope that you enjoy getting to know more about our school, study programmes and what we stand for. Follow us on Instagram & Facebook, get to know us at one of our Information Events, or Contact our student advisors to get more info.

Angelina Hallmann

Angelina Hallmann

Study advisory: all Campuses
Got any questions? We are happy to help!

Phone: +49 (0) 221 93 18 09-31
WhatsApp: Reach us on WhatsApp
E-Mail: study@cbs.de
Mirjam Zimmermann

Mirjam Zimmermann

Study advisory: all Campuses
Got any questions? We are happy to help!

Phone: +49 (0) 6131 88055 31
WhatsApp: Reach us on WhatsApp
E-Mail: study@cbs.de
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