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    Masters in Digital Transformation Management

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    Digital Transformation Management Master's Degree (M.A.) in Germany

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    What is a Master's in Digital Transformation Management? And why should you study it?

    As one of the largest transformation processes in the history of mankind, digitalization is changing the demands placed on companies and business processes. In order to successfully shape digital change within companies, managers with extensive process management and IT know-how are needed.

    The master's Degree in Digital Transformation Management offers you well-founded specialist knowledge on the opportunities and challenges of digitization as well as the efficient use of new IT technologies in companies. You will develop digital strategies and business models and gain insight into processes of innovation and change management.

    With this degree, you acquire the competence profile to drive digital transformation in international companies.

    International Business Management Training at the Interface to IT

    In the master specialisation “Digital Transformation Management” you will deal with theoretical, strategic and technological aspects of digital change in companies. You will learn the characteristics of digital organisations, develop strategies for digital business models and learn how to implement them in companies. The basics of digital marketing will also give you an insight into the possibilities and limitations of online marketing activities. How do you establish a unified communications policy? And which technologies can be used resource-efficiently?

    Digital Transformation Master at a glance

    • ECTS 120
    • Semester 4
    • Language English
    • Type of Study Full-time
    • Degree Master of Arts
    • Campus Cologne | Mainz | Berlin/Potsdam
    • Internship Integrated**
    • Semester Abroad Integrated**
    • Start of Studies Summer Cologne
    • Start of Studies Winter Cologne | Mainz | Berlin/Potsdam
    • Study Fees Cologne* 5.310 €
    • Study Fees Mainz* 4.950 €
    • Study Fees Potsdam* 4.950 €
    FINANCIAL AID
    RANKINGS & ACCREDITATIONS

    *The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: March 2021.

    **While writing your Masters thesis in the fourth semester, you can choose whether to do an internship or a semester abroad at one of our partner universities.

    Study Course Plan

    Some information about the study plan for the study programme Masters in Digital Transformation Management:

    General business teaching units

    Business Economics3 ECTS ? !

    • Demand analysis & estimating demand

    • Supply and market equilibrium

    • Production economics

    • Cost analysis

    • Estimating cost functions and production functions

    • Economies of scale

    • Prices, output and strategy in different markets

    • Game theory models of oligopoly

    • Pricing techniques and analysis

    • Government regulation

    Empirical Research Methods3 ECTS ? !

    • Quantitative and qualitative methods

    • Development of a research question

    • Steps of research process

    • Methods of data collection

    • Sampling

    • Data analysis using statistical software programs (SPSS or R)

    • Writing a research report

    Strategic Analysis & Management3 ECTS ? !

    • Strategy making process and strategic reasoning

    • Cultural and institutional context of strategic management

    • Network-level strategies

    • Corporate development and configuration

    • Strategic change and corporate restructuring

    • Strategy evaluation and strategic controls

    Innovation Management & Digital Transformation3 ECTS ? !

    • Dynamics of innovation & their implications for change management

    • Individual creativity and invention

    • Corporate creativity & intrapreneuring

    • Technology management

    • Innovation and technology strategies

    • Managing innovations

    • Diffusion of innovations

    • Cultural differences in innovation capability

    • Contemporary trends in innovation management

    Programme specific teaching units

    Business Models & Systems in a Digital Era3 ECTS ? !
    Business Coding3 ECTS ? !
    Digital Strategizing3 ECTS ? !

    • Fundamentals

    • Starting points for digital strategies (selection)

    • Challenges in introducing digital strategies – four fights

    • Identification of success factors for digital strategies (selection)

    • Agile strategy management

    • Social and ethical aspects of digital strategies

    Digital Organization, Automation & Technology3 ECTS ? !

    • Basic concepts

    • Fundamentals

    • Characteristics of the digital organization

    • Digital maturity models, digital maturity assessment

    • Summary: Capabilities of digitally transformed companies

    • Digital transformation of the organization – Case studies: Born-digital companies Digitally transformed companies

    Interdisciplinary competencies

    International Project Management2 ECTS ? !

    • Social competence: Communication, motivation, groups and team structures, leadership, conflict management

    • Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving

    • Organisational competence: Quality management, documentation, risk management, project start and closure

    Language & Communication Skills2 ECTS ? !

    The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.

    General business teaching units

    Corporate Social Responsibility3 ECTS ? !

    • Cornerstones of sustainable management

    • CSR as management approach

    • Practical approaches of organizational effectiveness

    • Tools for CSR implementation

    • CSR and financial performance

    • Life cycle assessment

    Corporate Governance3 ECTS ? !

    • Historical developments around the world

    • Directors and board structures in different parts of the world

    • Family business governance

    • Role of institutional investors

    • Corporate governance in mergers and acquisitions

    • Socially responsible investments

    • Corporate governance in different regions

    Value Based Management3 ECTS ? !

    • Financial measurement of corporate strategies: the principles

    • Traditional value-based systems and their link with financial models

    • Cash flow return on investments (CFROI)

    • Customer life-time value

    • Corporate financial & compensation design

    Sustainable Supply Chain Management3 ECTS ? !

    • Defining a sustainable supply chain

    • Discussion of various theoretical concepts and their implications for sustainable supply chain management

    • Green marketing

    • Green logistics

    Programme specific teaching units

    Strategic Digital & Social Media Marketing 3 ECTS ? !
    Experience Lab: Search Engine Marketing3 ECTS ? !
    Business Project6 ECTS ? !

    The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.

    By the end of the module students should be able to:

    • Define project goals for the “client”.

    • Work under the set timeframe and agreed project scope.

    • Cooperate in the international project teams.

    • Evaluate markets/ industries/ competitive landscapes.

    • Develop possible strategic directions for the “client” business.

    • Formulate recommendations.

    Elective area

    Business Elective3 ECTS ? !

    By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The following are examples of the types of courses on offer:

    • Corporate Strategy and Renewal

    • Digital Network Economy

    • Digital Leadership

    • Portfolio Theory

    • Power Pricing

    • Finance & Growth

    • Advanced Portfolio Management

    • Branding

    • International HRM

    • Start-up Management & Business Modeling

    • Trader in Capital Markets

    Interdisciplinary Elective3 ECTS ? !

    By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:

    • Chat Bot Design

    • International Competitiveness

    • Omni-Channel Commerce

    • International Trade and Emerging Markets

    • Bitcoin and the Market of Cryptocurrencies

    • Business Process Modeling

    • Design Thinking & Adobe Creative Cloud

    • SAP S/4 Hana in Controlling and Finance

    • App Development in JavaScript

    • East Asian Culture and Business

    • Cultures of Consumption

    • SPSS

    *Instead of the interdisciplinary elective, German as a foreign language is offered as an obligatory course for Non-native German speakers.

    Interdisciplinary competencies

    Event Management (Ted Talk) Seminar2 ECTS ? !

    • Basics of event management

    • Objective of the event and different types of events

    • The event as a marketing and communication tool

    • Planning and preparation

    • Event execution

    • Tasks and role of the event manager

    • Choosing the right venue

    • Personnel selection

    Programme specific teaching units

    Data & Analytics3 ECTS ? !
    Applied Business Programming & Analytics3 ECTS ? !
    Mastering Change Management3 ECTS ? !
    Agile Mindset & Agile Methods3 ECTS ? !
    Venture Lab4 ECTS ? !
    Integrative Case Studies3 ECTS ? !
    Business Simulation Game3 ECTS ? !

    In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

    Master Thesis Tutorial2 ECTS ? !

    During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

    Elective area

    Business Elective3 ECTS ? !

    By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The following are examples of the types of courses on offer:

    • Corporate Strategy and Renewal

    • Digital Network Economy

    • Digital Leadership

    • Portfolio Theory

    • Power Pricing

    • Finance & Growth

    • Advanced Portfolio Management

    • Branding

    • International HRM

    • Start-up Management & Business Modeling

    • Trader in Capital Markets

    Interdisciplinary Elective3 ECTS ? !

    By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:

    • Chat Bot Design

    • International Competitiveness

    • Omni-Channel Commerce

    • International Trade and Emerging Markets

    • Bitcoin and the Market of Cryptocurrencies

    • Business Process Modeling

    • Design Thinking & Adobe Creative Cloud

    • SAP S/4 Hana in Controlling and Finance

    • App Development in JavaScript

    • East Asian Culture and Business

    • Cultures of Consumption

    • SPSS

    *Instead of the interdisciplinary elective, German as a foreign language is offered as an obligatory course for Non-native German speakers.

    Interdisciplinary competencies

    Assessment Center Bootcamp 2 ECTS ? !

    • Consulting Industry: Sector Overview Company Profiles – Job Opportunities and Consulting Careers

    • Job profile: Characteristics of capabilities and skills needed as a consultant

    • Job application and interview training

    • Consulting (mini) case study training

    • Framework for processing case studies

    • Brain Teaser Training

    • Case Simulation (Individual and Group Cases)

    Programme specific teaching units

    Master Thesis18 ECTS ? !

    During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

    Internship or Study Abroad10 ECTS ? !

    You can choose between an internship (lasting at least eight weeks) or a semester abroad at one of our partner universities.

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    High practical relevance within the digital transformation management master's programme

    Specific basics on the topic of innovation management are already taught in the first semester.  You will also learn how business models are changing in the digital age and how to develop a digital business strategy.

    The second semester gives you an insight into the success factors with subjects such as Corporate Social Responsibility and Sustainable Supply Chain Management.

    You will learn how to convince investors, partners and managing directors in the Innovation Lab - Business Plan Writing and Pitching in the third semester and optimise your practical application in the Capstone Simulation Game. In this digital business game, you take business decisions with your team and put your business skills into practice.

    From the third to the sixth semester, you will acquire specialised knowledge about financial contexts and processes. The curriculum focuses on topics such as the models of capital market theory, the presentation of financial instruments and the connection between risk and return on financial investments.

    The fourth semester: room for initiative

    In the fourth semester, you work on your Master's thesis. You can choose whether you write your Master's thesis in cooperation with a company during an internship or during a semester abroad at one of our partner universities.

    High practical relevance within the Digital Transformation Master's programme

    Theory meets practice: To gain work experience as a digital transformation manager at an early stage, there is the option of a practical semester during the Master's thesis. Whether in the marketing department of a start-up or in the human resources management of a large corporation - with this specialisation, you can gain practical experience in various fields of activity.

    In order to prepare you for your career entry in the best possible way during your studies, the CBS focuses on you, the student. In practical projects and experimental learning formats, such as simulation games, you learn to develop your own take on management decisions. You learn what is important in business and convince future employers with your experience.

    Through various networking and recruiting events, you will get to know well-known companies during your studies. With this support, you can focus entirely on your personal career goal. Your Master's degree in Digital Transformation Management will help you to effortlessly enter and advance in the business world.

    Specialised but flexible

    As a facilitator for digital change processes, many paths are open to you after graduation, be it employed or self-employed. With the help of the career events at the CBS and during internships, you can get to know various professional fields at an early stage and already lay the foundation for your career during your studies. The Master's programme also enables you to embark on an academic career.

    Build up your expertise with a graduate degree

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    This is What Our Students Say

    Philip Kollmann

    Project Manager
    Wayne´s Coffee

    "Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."

    Oliver Kiderle

    EMEA Regional Product Expert
    Google Inc.

    "The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."

    Katrin Rieger

    Bereichsdirektorin Reisevertrieb Deutschland / Vice President Sales
    HanseMerkur Krankenversicherung

    "The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."

    Kalle Kenkel

    Commercial Excellence Manager
    GE Healthcare

    "My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."

    Neil Jordaan

    Global Digital Content Manager
    Elanco

    "Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."

    Christopher Rosenbaum

    Manager
    Ernst & Young GmbH Wirtschaftsprüfungsgesellschaft

    "The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."

    Britta Jansen

    HR Business Partner
    HRS Group

    "The CBS is an internationally oriented and very practically orientated university which prepared me very well for the professional world through the compulsory internship, the courses offered and the required project/group work."

    Patrick Stein

    Head of Human Resources
    Boston Consulting Group

    "The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."

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