As one of the largest transformation processes in the history of mankind, digitalization is changing the demands placed on companies and business processes. In order to successfully shape digital change within companies, managers with extensive process management and IT know-how are needed.
The master's Degree in Digital Transformation Management offers you well-founded specialist knowledge on the opportunities and challenges of digitization as well as the efficient use of new IT technologies in companies. You will develop digital strategies and business models and gain insight into processes of innovation and change management.
With this degree, you acquire the competence profile to drive digital transformation in international companies.
In the master specialisation “Digital Transformation Management” you will deal with theoretical, strategic and technological aspects of digital change in companies. You will learn the characteristics of digital organisations, develop strategies for digital business models and learn how to implement them in companies. The basics of digital marketing will also give you an insight into the possibilities and limitations of online marketing activities. How do you establish a unified communications policy? And which technologies can be used resource-efficiently?
*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: March 2022.
**While writing your Masters thesis in the fourth semester, you can choose whether to do an internship or a semester abroad at one of our partner universities.
Some information about the study plan for the study programme Masters in Digital Transformation Management:
Demand analysis & estimating demand
Supply and market equilibrium
Production economics
Cost analysis
Estimating cost functions and production functions
Economies of scale
Prices, output and strategy in different markets
Game theory models of oligopoly
Pricing techniques and analysis
Government regulation
Quantitative and qualitative methods
Development of a research question
Steps of research process
Methods of data collection
Sampling
Data analysis using statistical software programs (SPSS or R)
Writing a research report
Strategy making process and strategic reasoning
Cultural and institutional context of strategic management
Network-level strategies
Corporate development and configuration
Strategic change and corporate restructuring
Strategy evaluation and strategic controls
Dynamics of innovation & their implications for change management
Individual creativity and invention
Corporate creativity & intrapreneuring
Technology management
Innovation and technology strategies
Managing innovations
Diffusion of innovations
Cultural differences in innovation capability
Contemporary trends in innovation management
Fundamentals
Starting points for digital strategies (selection)
Challenges in introducing digital strategies – four fights
Identification of success factors for digital strategies (selection)
Agile strategy management
Social and ethical aspects of digital strategies
Basic concepts
Fundamentals
Characteristics of the digital organization
Digital maturity models, digital maturity assessment
Summary: Capabilities of digitally transformed companies
Digital transformation of the organization – Case studies: Born-digital companies Digitally transformed companies
Social competence: Communication, motivation, groups and team structures, leadership, conflict management
Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving
Organisational competence: Quality management, documentation, risk management, project start and closure
The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.
Cornerstones of sustainable management
CSR as management approach
Practical approaches of organizational effectiveness
Tools for CSR implementation
CSR and financial performance
Life cycle assessment
Historical developments around the world
Directors and board structures in different parts of the world
Family business governance
Role of institutional investors
Corporate governance in mergers and acquisitions
Socially responsible investments
Corporate governance in different regions
Financial measurement of corporate strategies: the principles
Traditional value-based systems and their link with financial models
Cash flow return on investments (CFROI)
Customer life-time value
Corporate financial & compensation design
Defining a sustainable supply chain
Discussion of various theoretical concepts and their implications for sustainable supply chain management
Green marketing
Green logistics
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.
By the end of the module students should be able to:
Define project goals for the “client”.
Work under the set timeframe and agreed project scope.
Cooperate in the international project teams.
Evaluate markets/ industries/ competitive landscapes.
Develop possible strategic directions for the “client” business.
Formulate recommendations.
By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The following are examples of the types of courses on offer:
Corporate Strategy and Renewal
Digital Network Economy
Digital Leadership
Portfolio Theory
Power Pricing
Finance & Growth
Advanced Portfolio Management
Branding
International HRM
Start-up Management & Business Modeling
Trader in Capital Markets
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:
Chat Bot Design
International Competitiveness
Omni-Channel Commerce
International Trade and Emerging Markets
Bitcoin and the Market of Cryptocurrencies
Business Process Modeling
Design Thinking & Adobe Creative Cloud
SAP S/4 Hana in Controlling and Finance
App Development in JavaScript
East Asian Culture and Business
Cultures of Consumption
SPSS
*Instead of the interdisciplinary elective, German as a foreign language is offered as an obligatory course for Non-native German speakers.
Basics of event management
Objective of the event and different types of events
The event as a marketing and communication tool
Planning and preparation
Event execution
Tasks and role of the event manager
Choosing the right venue
Personnel selection
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.
During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The following are examples of the types of courses on offer:
Corporate Strategy and Renewal
Digital Network Economy
Digital Leadership
Portfolio Theory
Power Pricing
Finance & Growth
Advanced Portfolio Management
Branding
International HRM
Start-up Management & Business Modeling
Trader in Capital Markets
By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:
Chat Bot Design
International Competitiveness
Omni-Channel Commerce
International Trade and Emerging Markets
Bitcoin and the Market of Cryptocurrencies
Business Process Modeling
Design Thinking & Adobe Creative Cloud
SAP S/4 Hana in Controlling and Finance
App Development in JavaScript
East Asian Culture and Business
Cultures of Consumption
SPSS
*Instead of the interdisciplinary elective, German as a foreign language is offered as an obligatory course for Non-native German speakers.
Consulting Industry: Sector Overview Company Profiles – Job Opportunities and Consulting Careers
Job profile: Characteristics of capabilities and skills needed as a consultant
Job application and interview training
Consulting (mini) case study training
Framework for processing case studies
Brain Teaser Training
Case Simulation (Individual and Group Cases)
During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.
You can choose between an internship (lasting at least eight weeks) or a semester abroad at one of our partner universities.
Specific basics on the topic of innovation management are already taught in the first semester. You will also learn how business models are changing in the digital age and how to develop a digital business strategy.
The second semester gives you an insight into the success factors with subjects such as Corporate Social Responsibility and Sustainable Supply Chain Management.
You will learn how to convince investors, partners and managing directors in the Innovation Lab - Business Plan Writing and Pitching in the third semester and optimise your practical application in the Capstone Simulation Game. In this digital business game, you take business decisions with your team and put your business skills into practice.
From the third to the sixth semester, you will acquire specialised knowledge about financial contexts and processes. The curriculum focuses on topics such as the models of capital market theory, the presentation of financial instruments and the connection between risk and return on financial investments.
In the fourth semester, you work on your Master's thesis. You can choose whether you write your Master's thesis in cooperation with a company during an internship or during a semester abroad at one of our partner universities.
Theory meets practice: To gain work experience as a digital transformation manager at an early stage, there is the option of a practical semester during the Master's thesis. Whether in the marketing department of a start-up or in the human resources management of a large corporation - with this specialisation, you can gain practical experience in various fields of activity.
In order to prepare you for your career entry in the best possible way during your studies, the CBS focuses on you, the student. In practical projects and experimental learning formats, such as simulation games, you learn to develop your own take on management decisions. You learn what is important in business and convince future employers with your experience.
Through various networking and recruiting events, you will get to know well-known companies during your studies. With this support, you can focus entirely on your personal career goal. Your Master's degree in Digital Transformation Management will help you to effortlessly enter and advance in the business world.
As a facilitator for digital change processes, many paths are open to you after graduation, be it employed or self-employed. With the help of the career events at the CBS and during internships, you can get to know various professional fields at an early stage and already lay the foundation for your career during your studies. The Master's programme also enables you to embark on an academic career.
"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."
"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."
"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."
"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."
"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."
"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."
"The CBS is an internationally oriented and very practically orientated university which prepared me very well for the professional world through the compulsory internship, the courses offered and the required project/group work."
"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."
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Study advisory: Campus Potsdam
Got any questions? We are happy to help!
Phone: | +49 (0) 221 93 18 09-31 |
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WhatsApp: | Reach us on WhatsApp |
E-Mail: | study@cbs.de |