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Digital Marketing Certificate Course

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Digital Marketing Certificate Course in Germany

master-marketing-management

Online Marketing Certificate Course: Become a Digital Marketing Manager

Digital marketing certificate course: Knowledge of digital marketing has become essential for marketing departments and agencies. Not only large but also small and medium-sized companies are now aware that knowledge of content strategy development and cross-channel content optimisation, social media marketing and social media monitoring, search engine marketing, and data-driven marketing is essential for their own competitiveness. The development and integration of chatbots is also increasingly important.

Target group

The Digital Marketing Manager e-Learning Certificate Programme course is designed for those interested in a career in strategic marketing, content marketing, social media marketing/ social media monitoring, search engine marketing, and data-driven marketing, or who wish to further educate themselves as marketing managers. The programme is designed to immerse you in the field of digital marketing and to learn about strategies as well as practical techniques and tools. Marketing experience is an advantage, but not a must, as the programme is also aimed at managers from the fields of business development, sales, and corporate communications. In addition, the certificate programme is relevant for managers who want to make decisions regarding digital marketing strategies in their companies, including personnel decisions.

The Digital Marketing Manager Certificate Course in five subject areas:

Subject area 1: Introduction to Digital Marketing and the Development of Digital Marketing Strategies ? !

1 Study booklet: Introduction to Digital Marketing and the Development of Digital Marketing Strategies

5 long videos

  1. Introduction to Digital Marketing

  2. How to create Snack Content

  3. Posting Snacks

  4. Highlight Snacks

  5. Campaign Structure of Snack Contents

Certificate: Introduction to Digital Marketing and the Development of Digital Marketing Strategies

Price: 790.00 Euro (includes VAT)

Subject area 2: Digital Marketing Techniques and Tools ? !

1 Study booklet: Digital Marketing Techniques and Tools

9 long videos

  1. Content Marketing

  2. Content Management Systems (CMS)

  3. Opportunities for SEO Marketing

  4. Social Media Marketing in Online Publishing

  5. Affiliate Marketing: Techniques, Actors, and Costs

  6. Email Marketing I

  7. Email Marketing II

  8. Google Analytics Practice I

  9. Google Analytics Practice II

Certificate: Digital Marketing Techniques and Tools

Price: 790.00 Euro (includes VAT)

Subject area 3: Hands-on SEM: Development and Implementation of a Search Engine Marketing Strategy ? !

1 Study booklet: Hands-on SEM: Development and Implementation of a Search Engine Marketing Strategy

8 long videos

  1. Introduction: Search Engine Marketing (SEM)

  2. SEO Part 1: Theory

  3. SEO Part 2: Off-Page Optimisation

  4. Free SEO Tools part 1

  5. Free SEO Tools part 2

  6. SEA Basics & Online Advertising with Google Ads

  7. Google Ads – Theory

  8. Google Ads – Practice

Certificate: Hands-on SEM: Development and Implementation of a Search Engine Marketing Strategy

Price: 790.00 Euro (includes VAT)

Subject area 4: Web Analytics and Social Media Monitoring – Approaches and Tools ? !

1 Study booklet: Web Analytics and Social Media Monitoring

4 long videos

  1. Big Data

  2. Google Analytics

  3. Brandwatch

  4. Free Analysis Tools

Certificate: Web Analytics and Social Media Monitoring – approaches and tools

Price: 790.00 Euro (includes VAT)

Subject area 5: Chatbots and Conversational Design ? !

1 Study booklet: Chatbots and Conversational Design

Certificate: Chatbots and Dialogue Design

Price: 395.00 Euro (includes VAT)

Complete Course: Digital Marketing Manager ? !

31.2 Days full-time

The contents of all above mentioned 5 subject areas

Certificate: Digital Marketing Manager

Price: 2995.00 Euro (includes VAT)

Alumni Testimonials_Oliver Kiderle

"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."

Oliver Kiderle

EMEA Regional Product Expert
Google Inc.
Alumni Testimonials_Patrick Stein

"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."

Patrick Stein

Head of Human Resources
Boston Consulting Group
Alumni Testimonials_Katrin Rieger

"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."

Katrin Rieger

Bereichsdirektorin Reisevertrieb Deutschland / Vice President Sales
HanseMerkur Krankenversicherung
Alumni Testimonials_Kalle Kenkel

"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."

Kalle Kenkel

Trainee Performance Marketing
RTL Mediengruppe

"Above all, practice-oriented learning and soft skills made it easier for me to enter the professional world and I still benefit from this today. Internationality, learning in small groups and soft skills were then and still are my main reasons for choosing the CBS."

Henriette Hellwig-Stieger

Senior Consultant
Compass GmbH
Alumni Testimonials_Philip Kollmann

"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."

Philip Kollmann

Projektmanager
Wayne´s Coffee Deutschland
Alumni Testimonials_Julia Hack

"My studies at the CBS have given me a very good basis, which helps in many ways with a start-up - be it with financial planning or marketing strategy."

Julia Hack

Gründerin
Green for me
Alumni Testimonials_Florian Schuhmacher

“In addition to an excellent academic education CBS provides its students with all the necessary tools and instruments they need to allow them to take responsibility and shape their future in an international environment.”

Florian Schumacher

Programme Director and Senior Consultant
KCIG GmbH
Alumni Testimonials_Christoph Rosenbaum

"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."

Christopher Rosenbaum

Manager
Ernst & Young GmbH Wirtschaftsprüfungsgesellschaft

"The CBS taught me the essential professional basics for this with realistic and up-to-date lectures."

Christian Böhmer

Strategic Analysis Manager
Oman Oil Company S.A.O.C
Alumni Testimonials_Britta Jansen

"The CBS is an internationally oriented and very practically orientated university which prepared me very well for the professional world through the compulsory internship, the courses offered and the required project/group work."

Britta Jansen

HR Business Partner
HRS Group
Alumni Testimonials_Neil Jordaan

"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."

Neil Jordaan

Global Content Manager
Bayer AG
master-marketing-management_studentin

The individual topic blocks include study booklets, long and short videos

The subject areas 1-4 include study booklets and long videos. The subject area 5 “Chatbots and Conversational“ design consists of a study booklet.

People who are only interested in a certificate of participation do not have to take a final examination. For a certificate of participation, it is sufficient to read all the contents, watch the videos and answer the multiple-choice quizzes. To receive a certificate of achievement, it is necessary to pass the multiple-choice final examination of the respective topic block. Certificates of participation and proof of achievement can be obtained both for the individual subject blocks and for the entire programme. If a person successfully completes all subject blocks of the certificate programme, the Cologne Business School certifies the successful person as “Digital Marketing Manager”.

The essay questions in the study booklets can be completed on a voluntary basis and can be checked by yourself on the basis of the answer suggestions given.

What are you waiting for?

NEED MORE REASONS? FIND OUT WHY CBS IS THE RIGHT CHOICE FOR YOU

  • INTERNATIONAL

  • PRACTICE ORIENTED

  • ACCREDITED

  • PERSONAL

WHY CBS?

Request registration form to be sent by mail!

The Digital Marketing Certificate Program can currently only be offered to customers with residence in Germany. The program contents can be booked both in English and in German. Please note the program’s general study conditions and the revocation form. Please use the form below to request the registration form to be sent to you by mail.

Desheng Zhou

Desheng Zhou

Study advisory: all Campuses
Got any questions? We are happy to help!

Phone: +49 (0) 221 93 18 09-31
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E-Mail: study@cbs.de
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