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Bachelor's Degree in Business Psychology

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Business Psychology (B.Sc.) Bachelor's Degree in Germany

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What is Business Psychology? 

Business Psychology is the practice of understanding and improving working life. It combines an understanding of the science of human behaviour with experience of the world of work to gain effective and sustainable performance for both individuals and organisations. What kind of environment do employees need for their optimal development? And how can teams be led effectively? The economy is one of the largest employers of business psychologists. With their specialist knowledge of psychological and economic interrelationships, they play a major role in helping companies to better understand their customers and employees, and in establishing a good working atmosphere. As a bachelor student of "Business Psychology” at the CBS International Business School, you will acquire the basics of business administration and economics, strategic management and psychology. After graduating in Business Psychology, you can take on higher management positions in marketing, management consulting or human resources departments.

What do you learn in a business psychology course? Sound knowledge of business administration as a professional basis

In our Business Psychology course you will acquire specialist knowledge for your international management career: During the first semesters you will be introduced step by step to the basics of financial accounting, business basics and microeconomics and will deepen this knowledge in relevant fields of application such as “market research” and “strategic and international management”. Other focal points include:

  • Media and Consumer Psychology

  • Personality Psychology and Management

  • Strategic and International Management

  • Marketing and Human Resource Management

  • Psychology and the Workplace

  • ECTS 180
  • Semester 6
  • Language English
  • Type of Study Full-time
  • Degree Bachelor of Science
  • Campus Cologne | Mainz
  • Internship Integrated
  • Semester Abroad Integrated
  • Start of Studies Cologne Summer + Winter
  • Start of Studies Mainz Winter
  • Study Fee* 5.370 €
FINANCIAL AID
RANKINGS & ACCREDITATIONS

Study Course Plan

Some information about the study plan for the study programme Bachelors in Business Psychology:

General business teaching units

Business Operations3 ECTS ? !
  • Introduction: Basic business, economic, and market principles and key terms

  • External Business Environment

  • Global Markets

  • Competitive Environment

  • Internal Environment

  • Management, Leadership & Motivation

  • Business Function: HR, Operations, Marketing, Finance & Accounting

  • Entrepreneurship

  • Business Ethics and CSR

  • Emerging Business Trends

Business Law3 ECTS ? !
  • Survey on different legal systems and the harmonizing effect of EU Law

  • Concluding a contract

  • Different types of contracts and their typical features

  • Performance and obligations

  • Solving problems (e.g. failure to perform, liabilities)

  • Safeguarding creditors’ rights

  • Forms of business organizations

Mathematics3 ECTS ? !
  • Introduction to functions, graphs and interpretations

  • Understanding Derivatives

  • Applications of Derivatives

  • Understanding Differential Equations

  • Applications of Differential Equations

  • Understanding Logarithms

  • Applications of Logarithms

Statistics3 ECTS ? !
  • Introducing data and statistics

  • Descriptive statistics and exploratory data analysis

  • Introduction to probability theory

  • Discrete and continuous probability distributions

  • Sampling and sampling distributions

  • Interval estimations

  • Hypothesis development and testing

  • Simple linear regressions

Financial Accounting3 ECTS ? !
  • The purpose of accounting

  • Formal rules and assumptions, national law, IFRS, US-GAAP

  • The system of financial statements and accounts

  • Accounting for services and merchandising

  • Inventory valuation

  • Receivables

  • Plant, natural and intangible assets

  • Liabilities

  • Owner’s equity of corporations

  • Value-added tax

Applied Financial Accounting3 ECTS ? !
  • The purpose of accounting

  • Formal rules and assumptions, national law, IFRS, US-GAAP

  • The system of financial statements and accounts

  • Accounting for services and merchandising

  • Inventory valuation

  • Receivables

  • Plant, natural and intangible assets

  • Liabilities

  • Owner’s equity of corporations

  • Value-added tax

Programme specific teaching units

Introduction to Business Psychology3 ECTS ? !
  • Historical perspectives

  • Development of different approaches

  • Biology & sensation

  • Cognition and states of consciousness

  • Conditioning and learning

  • Language and intelligence

  • Constructed realities

General Psychology & Research Methods3 ECTS ? !
  • Motivated behaviours

  • Disorders

  • Therapy

  • Research methodology and psychology

  • Characteristics of the scientific method

  • Framework and ethical issues

Interdisciplinary competencies

Foreign Language2 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Business English2 ECTS ? !

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

General business teaching units

Microeconomics3 ECTS ? !
  • Introduction into microeconomic models

  • Consumer theory

  • The theory of the firm

  • Competitive markets

  • Market failure

  • Market power and monopoly

  • Oligopoly and monopolistic competition

  • Externalities

  • Asymmetric information

  • Introduction to game theory

Applied Microeconomics3 ECTS ? !
  • Introduction into microeconomic models

  • Consumer theory

  • The theory of the firm

  • Competitive markets

  • Market failure:

  • Market power and monopoly

  • Oligopoly and monopolistic competition

  • Externalities

  • Asymmetric information

  • Introduction to game theory

Market Research3 ECTS ? !
  • Introduction to Market Research

  • Defining the marketing research problem and developing an approach

  • Research design

  • Secondary Data

  • Qualitative research

  • Quantitative research

  • Scaling and sampling

  • Fieldwork and Data preparation

  • Basic data analysis (how to use it)

  • Report preparation and presentation

Cost Accounting3 ECTS ? !
  • Rationales of cost accounting

  • Simplistic methods of overhead allocation

  • Job costing

  • Process costing

  • Activity-based costing

  • Overcapacity costing

  • Joint product costing

  • Overhead analysis sheet

  • Concepts of relevant cost and revenue

  • Budgeting

Human Resource Management3 ECTS ? !
  • Recruitment and Attraction

  • HR Planning, Controlling & Instruments

  • Training and Employee Development

  • Motivation and Leadership

  • Compensation and Benefits

  • Performance Appraisal and Management

  • Certificate of employment

  • HR Ethics

  • Trends in HRM

Marketing3 ECTS ? !
  • Marketing Definition and Process

  • Marketing in Context of Corporate Strategies

  • Internal Analysis and Marketing Environment (Micro)

  • Marketing Environment (Macro)

  • Consumer Buying Behaviour

  • Market Segmentation

  • Strategic Brand Management

  • Marketing Instruments (Product, Price Place, Promotion)

  • Marketing and Sustainability

Programme specific teaching units

Personality Psychology3 ECTS ? !
  • Historical overview of personal psychology

  • Theories of personality (modern vs. classic)

  • Humanistic Theories

  • Psychodynamic Theories

  • Social-Cognitive Theories

  • Measurement of Personality

Neuropsychology & Biological Psychology3 ECTS ? !

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Interdisciplinary competencies

Business English2 ECTS ? !

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Foreign Language2 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

General business teaching units

Macroeconomics3 ECTS ? !
  • Indicators: Gross Domestic Product and its major components, Inflation

  • Labour Markets and unemployment

  • The classical AS-AD model

  • Keynes’ IS-LM Model

  • The basic RBC model

  • Monetary Policy

  • Fiscal Policy

Applied Macroeconomics3 ECTS ? !
  • Indicators: Gross Domestic Product and its major components, Inflation

  • Labour Markets and unemployment

  • The classical AS-AD model

  • Keynes’ IS-LM Model

  • The basic RBC model

  • Monetary Policy

  • Fiscal Policy

Strategic Management3 ECTS ? !
  • External Analysis: understanding opportunities and threats the environment offers

  • Internal Analysis: uncovering strengths and weaknesses of the organization

  • Basic corporate-level strategic choices for long-term profitability

  • Diversification strategy

  • Mergers, acquisitions and alliances

  • Strategic entrepreneurship and innovation

  • Organizational structure and controls

  • Social Responsibility and Ethics of Strategic Management

  • Basics of Corporate Governance

International Management3 ECTS ? !
  • Institutions governing competition

  • Formal and informal institutions

  • Organizational designs for multinational companies

  • Location-based aspects: Competitive advantages of countries

  • Organization, local adaptation and the need for standardization

  • New approaches in International Management (Born Global, QRC, …)

  • Networks and innovation

  • Managing people in multinational enterprises

  • Leadership and management behaviour in multinational companies

Programme specific teaching units

Introduction to Social Science3 ECTS ? !
  • Social sciences and its methods

  • Individual and society

  • Human behaviour and organisation

  • Development of civilisations

  • Culture and the individual

  • Decision making and power

  • Politics and society

  • Social and political institutions

  • Economics and society

  • Global issues

Empirical Social Research3 ECTS ? !
  • Theory and hypotheses

  • Qualitative method

  • Quantitative method

  • Research designs

  • Data collection methods

  • Correlation and Causality

  • Sampling

  • Data collection

  • Coding

  • Ethics

Social Psychology & the Workplace3 ECTS ? !
  • Social identity

  • Social influence

  • Social perception and resulting causal attribution

  • Groups

  • Group norms and behaviour

  • Conformity and “Groupthink”

  • Interaction and conflict

  • Symbols and categorization

Organisational Psychology3 ECTS ? !
  • History of organisational psychology

  • Individual decision making

  • Conflict management

  • Attitudes, values, job satisfaction and commitment

  • Motivation theories and organisational applications

  • Effective teams

  • Leadership and management style

  • Power and politics

  • Organisational change and development

Interdisciplinary competencies

Foreign Language4 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

General business teaching units

Experimental Psychology3 ECTS ? !
  • Philosophical aspects of empirical scientific work (neo-positivism, critical rationalism, constructivism)

  • Causality hypothesis testing in experiments

  • Laboratory, field, quasi-experiment, ex-post facto design

  • Meta-analysis

  • Experiments in behavioural economics

  • Game Theory

  • Theoretical derivation, planning, data acquisition and evaluation of experiments

  • Ethics of experimental work

Psychological Testing & Assesment3 ECTS ? !
  • Test quality criteria (objectivity, reliability, validity, content validity, Cronbach's alpha, social validity, etc.)

  • Constructs (uni-bipolar etc.) and construct validity

  • Calibration (standardization) and calibration sample

  • Norm tables

  • Test Theory (Classical Test Theory and Item-Response Theory)

  • Adaptive testing

  • Classification of psychological tests (performance tests, aptitude tests, personality tests, projective tests, etc.)

  • Test publishers’ offers vs. open-access test procedures

  • Assessment centres

  • Interpretation of test results

  • Psycho-diagnostic applications, e.g. vocational aptitude testing

  • Criteria for selecting commercial tests

  • Economical aspects of testing

  • Test fairness and ethics of psychological diagnostics

Media Psychology3 ECTS ? !
  • Election and utilization of media

  • Forms of communication

  • Media & society

  • Historical overview and economic issues

  • Different genres of media and their underlying psychology

  • Psychological implications for politics

  • Stereotypes and prejudices caused by media

  • Media socialisation and media competency

  • Utilization of media by and effect on children

  • Usability: optimization of user interfaces

Consumer Psychology3 ECTS ? !
  • Advertisement and buying behaviour

  • Initiation of buying behaviour

  • Automatic information processing

  • Associations and context effects

  • Consistency and reactance

  • Evaluation and satisfaction

  • Attitudes and lasting change of attitudes

  • Advertisement Design

  • Measurement and Limitations of market research

  • Opportunities and challenges of consumer psychology

Elective area

Business Elective 13 ECTS ? !

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:

  • International Marketing

  • International Human Resource Management

  • Organisational Behaviour

  • Global Supply Chain Management

  • Entrepreneurship

  • Diversity in Business

  • Corporate Social Responsibility

  • International Accounting

  • Advanced Statistics

  • Design Thinking

  • Quantitative Social Media Research

  • SAP as Enterprise Resource Planning Software

  • Snack Content

  • Harvesting and analyzing social media data for business purposes

  • Industry 4.0

Business Elective 23 ECTS ? !

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:

  • International Marketing

  • International Human Resource Management

  • Organisational Behaviour

  • Global Supply Chain Management

  • Entrepreneurship

  • Diversity in Business

  • Corporate Social Responsibility

  • International Accounting

  • Advanced Statistics

  • Design Thinking

  • Quantitative Social Media Research

  • SAP as Enterprise Resource Planning Software

  • Snack Content

  • Harvesting and analyzing social media data for business purposes

  • Industry 4.0

Business Project6 ECTS ? !

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization. By the end of the module students should be able to:

  • Define project goals for the “client”.

  • Work under the set timeframe and agreed project scope.

  • Cooperate in the international project teams.

  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.

  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.

  • Evaluate markets/ industries/ competitive landscapes.

  • Develop possible strategic directions for the “client” business.

  • Formulate recommendations

Interdisciplinary competencies

Foreign Language4 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Semester Abroad

Semester Abroad25 ECTS ? !

You will spend the fifth semester at one of our numerous partner universities abroad. Our International Office supports you in the selection & application process and coordinates the courses to be taken abroad with you in advance.

General business teaching units

Bachelor Thesis12 ECTS ? !

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

Bachelor Thesis Tutorial1 ECTS ? !

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Business Simulation Game4 ECTS ? !

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

Psychology in Digital Business3 ECTS ? !
  • Psychology of digitalisation

  • Digitalisation and decision making process

  • Digitalisation and emotions

  • Leadership in virtual teams

  • Artificial intelligence

  • Augmented reality

  • Digitalisation and communication

  • Digitalisation and health care management

  • Digital Recruiting and E Coaching/Learning

  • Online Marketing and social media

  • Psychology in digital HR M anagement

  • Digital customer service

  • Digital learning in a business context

  • Business models in dig ital business

  • Digital Retail Management

  • Big Data Management

  • Cyberpsychology

Applied Business Psychology3 ECTS ? !

Due to the workshop nature of this course, plus the fact that it deals with current trends, the contents of the course might change, in relation to the new trends and developments in business psychology.

  • Specific current problem areas where psychology is applied:

  • Job Involvement and Burnout

  • Gender study: psychological well-being of working men and working women

  • Work-Life-Balance

  • Aptitude Testing and selection process

  • Appraisal and reward

  • Training and measurement of training

  • Intercultural Management

Interdisciplinary competencies

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

finance-and-management-studentin-am-whiteboard

Focus on international careers

With our English-language bachelor programme, you can already set the course for your career in an international context: from the first semester onwards, you can learn a second foreign language or improve your Business-English skills. With our optional subject areas and courses, such as “International Human Resource Management” and “Global Supply Chain Management”, you also have the opportunity to specialise at an early stage so meeting the requirements of your prospective employer of choice. The 5th semester is reserved for your semester abroad at one of over 120 CBS partner universities worldwide, where you can further optimise your intercultural skills.

Business skills training for a confident appearance

Whether in a job interview or at an important final presentation – with convincing charisma and rhetoric you will always be successful in working life. A confident appearance is the sum of your experience and specific training courses in which you can improve your skills. At CBS, we offer the following business skills training courses:

  • Scientific Working and Study Skills

  • Rhetoric and Presentation Skills

  • Business and Society

Alumni Testimonials_Oliver Kiderle

"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."

Oliver Kiderle

EMEA Regional Product Expert
Google Inc.
Alumni Testimonials_Patrick Stein

"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."

Patrick Stein

Head of Human Resources
Boston Consulting Group
Alumni Testimonials_Katrin Rieger

"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."

Katrin Rieger

Bereichsdirektorin Reisevertrieb Deutschland / Vice President Sales
HanseMerkur Krankenversicherung
Alumni Testimonials_Kalle Kenkel

"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."

Kalle Kenkel

Trainee Performance Marketing
RTL Mediengruppe

"Above all, practice-oriented learning and soft skills made it easier for me to enter the professional world and I still benefit from this today. Internationality, learning in small groups and soft skills were then and still are my main reasons for choosing the CBS."

Henriette Hellwig-Stieger

Senior Consultant
Compass GmbH
Alumni Testimonials_Philip Kollmann

"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."

Philip Kollmann

Projektmanager
Wayne´s Coffee Deutschland
Alumni Testimonials_Julia Hack

"My studies at the CBS have given me a very good basis, which helps in many ways with a start-up - be it with financial planning or marketing strategy."

Julia Hack

Gründerin
Green for me
Alumni Testimonials_Florian Schuhmacher

“In addition to an excellent academic education CBS provides its students with all the necessary tools and instruments they need to allow them to take responsibility and shape their future in an international environment.”

Florian Schumacher

Programme Director and Senior Consultant
KCIG GmbH
Alumni Testimonials_Christoph Rosenbaum

"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."

Christopher Rosenbaum

Manager
Ernst & Young GmbH Wirtschaftsprüfungsgesellschaft

"The CBS taught me the essential professional basics for this with realistic and up-to-date lectures."

Christian Böhmer

Strategic Analysis Manager
Oman Oil Company S.A.O.C
Alumni Testimonials_Britta Jansen

"The CBS is an internationally oriented and very practically orientated university which prepared me very well for the professional world through the compulsory internship, the courses offered and the required project/group work."

Britta Jansen

HR Business Partner
HRS Group
Alumni Testimonials_Neil Jordaan

"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."

Neil Jordaan

Global Content Manager
Bayer AG

What are the career opportunities with Business Psychology Degree? 

The demand for academically trained business psychologists has risen sharply nowadays. Since they are the first point of contact concerning people’s behaviour in an economic context in companies, your skills and knowledge will be needed in all sectors, for example in the HR departments of companies, personnel service providers, personnel consultancies, marketing and advertising agencies, management consultancies, media companies, market-, opinion-, and trend-research companies, and the market research departments of companies.

What are you waiting for?

NEED MORE REASONS? FIND OUT WHY CBS IS THE RIGHT CHOICE FOR YOU

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WHY CBS?

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We hope that you enjoy getting to know more about our school, study programmes and what we stand for. Follow us on Instagram & Facebook, get to know us at one of our Information Events, or Contact our student advisors to get more info.

Angelina Hallmann

Angelina Hallmann

Study advisory: all Campuses
Got any questions? We are happy to help!

Phone: +49 (0) 221 93 18 09-31
WhatsApp: Reach us on WhatsApp
E-Mail: study@cbs.de
Mirjam Zimmermann

Mirjam Zimmermann

Study advisory: all Campuses
Got any questions? We are happy to help!

Phone: +49 (0) 6131 88055 31
WhatsApp: Reach us on WhatsApp
E-Mail: study@cbs.de
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