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Masters in International Business

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International Business Master's Degree (M.A.) in Germany

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Your International Business Master’s degree programmme

Globalization presents new challenges to international corporations. Potential employers expect leadership, team and integration skills, high motivation, multilingualism and excellent knowledge of economics. Precisely these abilities are imparted on you within the International Business Master’s programme at CBS International Business School, so that later on, you can make strategically meaningful and sustainable decisions in middle or senior management. All this in 4 semesters at one of Germany’s most prestigious business schools, with professors with many years of professional experience and lecturers with international backgrounds. Courses are held in English.

Acquire broad competencies with the International Business Master's Degree

International management is complex. You expand your knowledge and understanding of management processes, in which small deviations have a huge impact on companies. Business and international economics, strategic and value based management, business development, leadership and change management, accounting – the number of subject areas is great in order to provide you with a comprehensive overview. Particularly in globally operating companies, the large number of competitors makes the sustainable acquisition of customers much more important than for smaller companies. For this reason, the subject, Customer Relationship Management is immediately addressed in the first semester. In the second semester, the focus is on setting up and organizing companies. As for how sustainable management becomes a success factor, you will learn more about this in the subjects Corporate Social Responsibility and Sustainable Supply Chain Management. In the second and third semesters, you can set your own priorities by attending elective courses, which you choose based on your own prior knowledge or interests.

  • ECTS 120
  • Semester 4
  • Language English
  • Type of Study Full-time
  • Degree Master of Arts
  • Campus Cologne | Potsdam
  • Internship Integrated**
  • Semester Abroad Integrated**
  • Start of Studies Cologne Summer + Winter
  • Study Fees Cologne* 5.310 €
  • Start of Studies Potsdam Winter
  • Study Fees Potsdam* 4.950 €
FINANCIAL AID
RANKINGS & ACCREDITATIONS

Study Course Plan

Some information about the study plan for the study programme Masters in International Business:

General business teaching units

Business Economics3 ECTS ? !
  • Demand analysis & estimating demand

  • Supply and market equilibrium

  • Production economics

  • Cost analysis

  • Estimating cost functions and production functions

  • Economies of scale

  • Prices, output and strategy in different markets

  • Game theory models of oligopoly

  • Pricing techniques and analysis

  • Government regulation

Empirical Research Methods3 ECTS ? !
  • Quantitative and qualitative methods

  • Development of a research question

  • Steps of research process

  • Methods of data collection

  • Sampling

  • Data analysis using statistical software programs (SPSS or R)

  • Writing a research report

Strategic Analysis & Management3 ECTS ? !
  • Strategy making process and strategic reasoning

  • Cultural and institutional context of strategic management

  • Network-level strategies

  • Corporate development and configuration

  • Strategic change and corporate restructuring

  • Strategy evaluation and strategic controls

Innovation Management & Digital Transformation3 ECTS ? !
  • Dynamics of innovation & their implications for change management

  • Individual creativity and invention

  • Corporate creativity & intrapreneuring

  • Technology management

  • Innovation and technology strategies

  • Managing innovations

  • Diffusion of innovations

  • Cultural differences in innovation capability

  • Contemporary trends in innovation management

Programme specific teaching units

Customer Relationship Management & Service Marketing3 ECTS ? !
  • Relationship marketing vs. Transactional marketing

  • Concept of the customer lifetime value

  • Market segmentation and the customer lifetime value

  • Marketing strategies in the field of CRM

  • Big data marketing and CRM

  • Multi-channel marketing and CRM

  • Efficiency and effectiveness of loyalty programs

  • Developing effective service marketing strategies

  • The three-stage model of services

  • Balancing demand against productive capacity

  • Managing people in services marketing and improving service quality

  • Participation of the customer within the service production process

Brand Management3 ECTS ? !
  • Basics of Branding

  • Relevant models of Branding

  • Success factors of strong brands

  • Brand Equity approach

  • Identity-based Brand Management

  • Local and international brand strategies

  • Multi-brand approaches and brand tools

  • Creating and managing brands within digital business models

  • Brand architecture guidelines

Strategic Human Resource Management & Leadership3 ECTS ? !
  • Theory of strategic HRM

  • Strategic HRM and business strategy

  • Strategic HRM and organisational performance

  • Strategic HRM in a complex and uncertain environment

  • Strategic HRM in MNEs vs. SMEs

  • Strategic Staffing

  • Strategic Training and Develop Management

  • Strategic Compensation and Rewards

  • Strategic HRM and Sustainability

  • Leadership Theories / Models and Leadership Traits

  • Leadership Styles

  • Cognitive, Behavioural, and Emotional Explanation for Human Motivation

  • Performance Management and Controlling

  • Leadership Tools

Corporate Development & Digital Transformation3 ECTS ? !
  • Organisations and Organisational Effectiveness

  • Organisational Theory

  • Basic Challenges of Organisational Planning and Development

  • Organisational Design

  • Management in Organisational and Ethical Culture

  • Organisational Life Cycle

  • Organisational Decision Making

  • Organisational Development and Change

  • Change Management in Mergers and Acquisitions

Interdisciplinary competencies

International Project Management2 ECTS ? !
  • Social competence: Communication, motivation, groups and team structures, leadership, conflict management

  • Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving

  • Organisational competence: Quality management, documentation, risk management, project start and closure

Language & Communication Skills2 ECTS ? !

The “Advanced Critical Thinking & Writing Skills” course is offered for German native speakers. Non-native speakers of German can choose between the “Advanced Critical Thinking & Writing Skills” course taught in English and German as a foreign language.

General business teaching units

Corporate Social Responsibility3 ECTS ? !
  • Cornerstones of sustainable management

  • CSR as management approach

  • Practical approaches of organizational effectiveness

  • Tools for CSR implementation

  • CSR and financial performance

  • Life cycle assessment

Corporate Governance3 ECTS ? !
  • Historical developments around the world

  • Directors and board structures in different parts of the world

  • Family business governance

  • Role of institutional investors

  • Corporate governance in mergers and acquisitions

  • Socially responsible investments

  • Corporate governance in different regions

Value Based Management3 ECTS ? !
  • Financial measurement of corporate strategies: the principles

  • Traditional value-based systems and their link with financial models

  • Cash flow return on investments (CFROI)

  • Customer life-time value

  • Corporate financial & compensation design

Sustainable Supply Chain Management3 ECTS ? !
  • Defining a sustainable supply chain

  • Discussion of various theoretical concepts and their implications for sustainable supply chain management

  • Green marketing

  • Green logistics

Programme specific teaching units

Strategic Digital & Social Media Marketing 3 ECTS ? !
Experience Lab3 ECTS ? !
Business Project6 ECTS ? !

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.

  • Work under the set timeframe and agreed project scope.

  • Cooperate in the international project teams.

  • Evaluate markets/ industries/ competitive landscapes.

  • Develop possible strategic directions for the “client” business.

  • Formulate recommendations.

Elective area

Business Elective3 ECTS ? !

By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The following are examples of the types of courses on offer:

  • Corporate Strategy and Renewal

  • Digital Network Economy

  • Digital Leadership

  • Portfolio Theory

  • Power Pricing

  • Finance & Growth

  • Advanced Portfolio Management

  • Branding

  • International HRM

  • Start-up Management & Business Modeling

  • Trader in Capital Markets

Interdisciplinary Elective3 ECTS ? !

By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:

  • Chat Bot Design

  • International Competitiveness

  • Omni-Channel Commerce

  • International Trade and Emerging Markets

  • Bitcoin and the Market of Cryptocurrencies

  • Business Process Modeling

  • Design Thinking & Adobe Creative Cloud

  • SAP S/4 Hana in Controlling and Finance

  • App Development in JavaScript

  • East Asian Culture and Business

  • Cultures of Consumption

  • SPSS

Interdisciplinary competencies

Event Management Seminar (Ted Talk Seminar)2 ECTS ? !
  • Basics of event management

  • Objective of the event and different types of events

  • The event as a marketing and communication tool

  • Planning and preparation

  • Event execution

  • Tasks and role of the event manager

  • Choosing the right venue

  • Personnel selection

Programme specific teaching units

Digital Strategizing3 ECTS ? !
  • Fundamentals

  • Starting points for digital strategies (selection)

  • Challenges in introducing digital strategies – four fights

  • Identification of success factors for digital strategies (selection)

  • Agile strategy management

  • Social and ethical aspects of digital strategies

Business Models & Systems in a Digital Era3 ECTS ? !
Financial Analysis3 ECTS ? !
Corporate Finance3 ECTS ? !
Start-up/Innovation Lab - Business Plan Writing & Pitching4 ECTS ? !
Mini Capstone Project (incl. Comprehensive Assessment)3 ECTS ? !
Capestone - Simulation Game3 ECTS ? !
Master Thesis Tutorial2 ECTS ? !

During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Elective area

Business Elective3 ECTS ? !

By choosing Business Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The following are examples of the types of courses on offer:

  • Corporate Strategy and Renewal

  • Digital Network Economy

  • Digital Leadership

  • Portfolio Theory

  • Power Pricing

  • Finance & Growth

  • Advanced Portfolio Management

  • Branding

  • International HRM

  • Start-up Management & Business Modeling

  • Trader in Capital Markets

Interdisciplinary Elective3 ECTS ? !

By choosing Interdisciplinary Electives in the second and third semester you can personalize your degree course and extend your management knowledge. The Interdisciplinary Electives usually include subjects like:

  • Chat Bot Design

  • International Competitiveness

  • Omni-Channel Commerce

  • International Trade and Emerging Markets

  • Bitcoin and the Market of Cryptocurrencies

  • Business Process Modeling

  • Design Thinking & Adobe Creative Cloud

  • SAP S/4 Hana in Controlling and Finance

  • App Development in JavaScript

  • East Asian Culture and Business

  • Cultures of Consumption

  • SPSS

Interdisciplinary competencies

Assessment Center Bootcamp 2 ECTS ? !
  • Consulting Industry: Sector Overview Company Profiles – Job Opportunities and Consulting Careers

  • Job profile: Characteristics of capabilities and skills needed as a consultant

  • Job application and interview training

  • Consulting (mini) case study training

  • Framework for processing case studies

  • Brain Teaser Training

  • Case Simulation (Individual and Group Cases)

Programme specific teaching units

Master Thesis18 ECTS ? !

During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

Internship or Study Abroad10 ECTS ? !

In the fourth semester, you work on your Master's thesis. You can choose whether you write your Master's thesis in cooperation with a company during an internship or during a semester abroad at one of our partner universities.

controlling-und-finanzmanagement_student

Relevant topics from the start

Especially in globally operating companies, the sustainable acquisition of customers is of much greater importance than in smaller companies due to the large number of competitors. This is why Customer Relationship Management is already part of the curriculum in the first semester.

The second semester focusses on the structure and organisation of companies.
In the subjects Corporate Social Responsibility and Sustainable Supply Chain Management you will learn about sucess by sustainable management.

You will learn how to convince partners and managing directors in the Innovation Lab - Business Plan Writing and Pitiching in semester three, later implementing your skills into practice during the Capstone Simulation Game.

The fourth semester: time to take the initiative

In the fourth semester, you work on your Master's thesis. You can choose whether you write your Master's thesis in cooperation with a company during an internship or during a semester abroad at one of our partner universities.

Leadership skills for international tasks

Leadership skills for international tasks As a future leader, you will not only be measured on achievements that can be expressed in figures. Leadership requires social and intercultural skills – these abilities are often the decisive factor when it comes to filling positions. This is why your studies prepare you for such challenges, including the relevant English skills plus another language course."

As a future leader, you will not only be measured on achievements that can be expressed in figures. Leadership requires social and intercultural skills – these abilities are often the decisive factor when it comes to filling positions. This is why your studies prepare you for such challenges, including the relevant English skills plus another language course.

At the heart of business

The aim of the degree programme is to prepare students as well as possible for entering the workforce and for their future careers. Therefore, the practical transfer of specialised knowledge in the Business Project, a Capstone Simulation Game and an optional internship semester at home or abroad are part of the study programme

Here, the CBS focuses on the student. In practical projects and experimental learning formats, such as the simulation games, you learn to develop your own feeling for management decisions. You understand issues relevant to business and will convince future employers with your gained experience.

Through various networking and recruiting events during your time at CBS, you will constantly become acquainted with well-known companies.With this support, you can focus entirely on your personal career goal. Your Master's degree in International Business will help you to effortlessly enter and advance in the business world.

What are the requirements for a master's degree in international business?

You have successfully completed the first degree in Business Administration (e.g. a Bachelor’s degree at CBS) and are completely fluent in English. Course contents are based on the knowledge acquired in previous studies.

Alumni Testimonials_Oliver Kiderle

"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."

Oliver Kiderle

EMEA Regional Product Expert
Google Inc.
Alumni Testimonials_Patrick Stein

"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."

Patrick Stein

Head of Human Resources
Boston Consulting Group
Alumni Testimonials_Katrin Rieger

"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."

Katrin Rieger

Bereichsdirektorin Reisevertrieb Deutschland / Vice President Sales
HanseMerkur Krankenversicherung
Alumni Testimonials_Kalle Kenkel

"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."

Kalle Kenkel

Trainee Performance Marketing
RTL Mediengruppe

"Above all, practice-oriented learning and soft skills made it easier for me to enter the professional world and I still benefit from this today. Internationality, learning in small groups and soft skills were then and still are my main reasons for choosing the CBS."

Henriette Hellwig-Stieger

Senior Consultant
Compass GmbH
Alumni Testimonials_Philip Kollmann

"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."

Philip Kollmann

Projektmanager
Wayne´s Coffee Deutschland
Alumni Testimonials_Julia Hack

"My studies at the CBS have given me a very good basis, which helps in many ways with a start-up - be it with financial planning or marketing strategy."

Julia Hack

Gründerin
Green for me
Alumni Testimonials_Florian Schuhmacher

“In addition to an excellent academic education CBS provides its students with all the necessary tools and instruments they need to allow them to take responsibility and shape their future in an international environment.”

Florian Schumacher

Programme Director and Senior Consultant
KCIG GmbH
Alumni Testimonials_Christoph Rosenbaum

"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."

Christopher Rosenbaum

Manager
Ernst & Young GmbH Wirtschaftsprüfungsgesellschaft

"The CBS taught me the essential professional basics for this with realistic and up-to-date lectures."

Christian Böhmer

Strategic Analysis Manager
Oman Oil Company S.A.O.C
Alumni Testimonials_Britta Jansen

"The CBS is an internationally oriented and very practically orientated university which prepared me very well for the professional world through the compulsory internship, the courses offered and the required project/group work."

Britta Jansen

HR Business Partner
HRS Group
Alumni Testimonials_Neil Jordaan

"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."

Neil Jordaan

Global Content Manager
Bayer AG

What are the job opportunities? Ask our alumni

Many career paths are open to you in all areas of international companies, such as marketing, personnel management, controlling or company management. Former CBS students are working in the automotive industry, in corporate consulting, in banks and in the financial sector. And, of course, a Master’s degree is also the prerequisite for the start of a career in academia, making you eligible for a PhD.

Leadership skills for international tasks

As a future leader, you will not only be measured on achievements that can be expressed in figures. Leadership requires social and intercultural skills – these abilities are often the decisive factor when it comes to filling positions. This is why your studies prepare you for such challenges, including the relevant English skills plus another language course.

Build up your expertise with a graduate degree

NEED MORE REASONS? FIND OUT WHY CBS IS THE RIGHT CHOICE FOR YOU

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Desheng Zhou

Desheng Zhou

Study advisory: all Campuses
Got any questions? We are happy to help!

Phone: +49 (0) 221 93 18 09-31
WhatsApp: Reach us on WhatsApp
E-Mail: study@cbs.de
Leah Krug

Leah Krug

Study advisory: all Campuses
Got any questions? We are happy to help!

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WhatsApp: Reach us on WhatsApp
E-Mail: study@cbs.de
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