Masters in Tourism & Sustainable Management

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Tourism & Sustainable Management Master's Degree (M.A.) in Germany

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What is sustainable tourism? Why should I study it?

In October 2019 Greta Thunberg rejected the Nordic Council environmental award because “the climate movement does not need any rewards”, she says rather convincingly. At CBS, we applaud her as we believe the climate movement needs stewardship more than anything else. But how do we ensure that tourism business development and sustainable growth can be managed concurrently?

According to the UN World Tourism Organization (UNWTO), sustainable tourism can be defined as:

“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”

Sustainable tourism at a glance

Optimizing environmental resources in ways that constitute a crucial element in tourism development while maintaining essential ecological processes, helping to conserve natural heritage and biodiversity.
Respecting the socio-cultural authenticity of host communities, conserving their built and living cultural heritage and traditional values while contributing to transcultural understanding and tolerance.
Ensuring viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

In order to guarantee long-term sustainability, we need to ensure socio-cultural, environmental, and economic sustainability all at once. But how is this possible?

Masters in Tourism with a focus on business administration and sustainability

The Master's (MA) degree in Tourism and Sustainable Management (TSM) at the CBS is a joint programme conceived by the Department of International Tourism Management (ITM) and the Center for Advanced Sustainable Management (CASM) to explore the complexities of putting tourism business development alongside sustainable growth. By incorporating both teaching and research, TSM strives to incorporate current trends and issues, alongside discussions around this current thematic and endeavours to develop new conceptual frameworks collectively.

Maters in Tourism & Sustainable Management at a Glance

*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: March 2021.

Study Course Plan

Some information about the study plan for the study programme Masters in Tourism and Sustainable Management:

General business teaching units

Business Economics3 ECTS

Demand analysis & estimating demand
Supply and market equilibrium
Production economics
Cost analysis
Estimating cost functions and production functions
Economies of scale
Prices, output and strategy in different markets
Game theory models of oligopoly
Pricing techniques and analysis
Government regulation

Empirical Research Methods3 ECTS

Quantitative and qualitative methods
Development of a research question
Steps of research process
Methods of data collection
Sampling
Data analysis using statistical software programs (SPSS or R)
Writing a research report

Strategic Analysis & Management3 ECTS

Strategy making process and strategic reasoning
Cultural and institutional context of strategic management
Network-level strategies
Corporate development and configuration
Strategic change and corporate restructuring
Strategy evaluation and strategic controls

Innovation Management & Digital Transformation3 ECTS

Dynamics of innovation & their implications for change management
Individual creativity and invention
Corporate creativity & intrapreneuring
Technology management
Innovation and technology strategies
Managing innovations
Diffusion of innovations
Cultural differences in innovation capability
Contemporary trends in innovation management

Corporate Social Responsibility3 ECTS

Cornerstones of sustainable management
CSR as management approach
Practical approaches of organizational effectiveness
Tools for CSR implementation
CSR and financial performance
Life cycle assessment

Corporate Governance3 ECTS

Historical developments around the world
Directors and board structures in different parts of the world
Family business governance
Role of institutional investors
Corporate governance in mergers and acquisitions
Socially responsible investments
Corporate governance in different regions

Programme specific teaching units

Fundamentals of Tourism3 ECTS

Definitions and classifications of tourism
History and development of tourism
Social, political, and technological trends
Tourism: a multi-component service industry
Business models and forms of tourism
Tourism organisations and lobbyism

Tourism Geographies3 ECTS

Introduction to the destination concept
Destination Marketing and Management Organisations
Geographical Influencing Factors on Tourism Development
Tourism and Natural Catastrophes
Sustainable and Responsible Tourism
Ecologic, economic, and social impacts of tourism

Interdisciplinary competencies

Advanced Cross-Cultural Team & Selfmanagement2 ECTS

Cultural theories and models
The influence of culture on behaviour
Team typologies
Phases of team development
Trust and control
Emergence and avoidance of conflicts
Leadership verses management
The impact of leadership behaviour on teams

Advanced Negotiation & Influencing Skill2 ECTS

Positional and principal negotiations – advanced strategies and tactics
Identifying the opponent’s negotiation profile
Understanding the personal negotiation profile and preferences
General persuasion techniques
Negotiation maneuvers and tactics for advanced players
Techniques for opponent engagment
Managing emotions and self- programming for defending your point of view
Cialdini’s 6 principles of persuasion

Language & Communication Skills2 ECTS

The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.

General business teaching units

International Economics3 ECTS

Globalization and income
Globalization and international trade
Trade and comparative advantage
Trade barriers and trade policy
Firm location, distance and transport costs
Currency crises and exchange rate policy
Financial crises, firms and the open economy

Applied Management Accounting3 ECTS

Managerial accounting and global business environment
Cost term, terms and classifications
Systems design: Job-order costing
Systems design: Process costing
Cost-volume-profit relationships
Sustainability and ethics in accounting decision making

Programme specific teaching units

Sustainable Business Models in Tourism3 ECTS

Historical approach
Impacts on ecological, economic and social/cultural aspects
Mass tourism and its possibilities of a sustainable evolution
Sustainable Tourism Measurement
Fair Tourism

Social Entrepreneurship3 ECTS

Introduction to Entrepreneurship
Social Innovation
Social entrepreneurship
Global ecological trends
Relevant academic fields and major models
Social entrepreneurship in tourism

International Perspectives on Sustainable Management3 ECTS

Definitions and classifications of sustainable management
History and global development of sustainability
Comparing different perspectives: Global North and South
Systemic perspectives: Politics, businesses, and society
Stakeholders: Social, political, and technological trends
New narratives of doing business

Tourism, Politics & Societies In Emerging Economies3 ECTS

Tourism as political platform
Tourism and indigenous rights
Globalization, ethnicity, and tourism
Dark sides of tourism
Existing concepts and theories related to cultural, socio-economic, and environmental impacts
Political, social, and economic challenges that confront society and tourism by embedding it in the broader environmental context
Recent tourism trends in emerging economies

Business Project6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.

By the end of the module students should be able to:

Define project goals for the “client”.
Work under the set timeframe and agreed project scope.
Cooperate in the international project teams.
Evaluate markets/ industries/ competitive landscapes.
Develop possible strategic directions for the “client” business.
Formulate recommendations.

Interdisciplinary competencies

International Project Management2 ECTS

Social competence: Communication, motivation, groups and team structures, leadership, conflict management
Methodological competence: Structural aspects, time management, cost management, human resource management, creativity and problem solving
Organisational competence: Quality management, documentation, risk management, project start and closure

Emotional Intelligence 2 ECTS

Different Inteligencies – IQ vs EQ
The role of emotions – daily and work life
The construct of Emotional intelligence
Emotionally intelligent competencies & skills
Skills acquisition – Experiential/action learning
Reflection & reflexion
Encouraging engagement
Developing trust

Language & Communication Skills2 ECTS

The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.

Programme specific teaching units

Tourism Economics3 ECTS

Theories and models on the economic effects of tourism
Positive and negative effects of national and international tourism receipts in different regions and places
Multiplier-effects, direct, indirect and induced economic effects of tourism
The leakage effect of tourism earnings
Economic dependencies from tourism
Social, political, and technological trends influence on tourism economics
Developments of prices and value in and through tourism

Sustainable Tourism Supply Chains3 ECTS

Defining a Sustainable Supply Chain
Discussion of various theoretical concepts (e.g. Stakeholder Theory, Slack Resource Theory) and their implications for sustainablesupply chain Management
Green Procurement (definition, Green Procurement Process Model) & green procurement in tourism
Green marketing and greenwashing
Green Logistics in tourism
Supply chains for hotels, airlines, tour operators, travel agencies

Sustainability In Event & Congress Management3 ECTS

Importance of events and congresses for tourism
Legal aspects of event and congress management
Event marketing, branding and media interaction
Sustainable event operations management
Event production and mise-en-scene
Event management strategy and planning

Tourism & Digitalisation3 ECTS

Digitalisation processes in tourism
Virtual and augmented reality technologies and applications in tourism
E-Tourism commerce
Online and travel technology businesses and business models in tourism
Social media in tourism
Mobile technology and applications

Cultures of Consumption3 ECTS

Consumer culture (consumerism)
Consumer behaviour (through the tourist)
Social construction of markets
Markets as conversations
Embodiment and consumption
Field theory
Visual ethnography

Tourism Development & Destination Management3 ECTS

Tourism policies and planning methods
Destination planning and development concepts
Destination branding
Tools for sustainable destination management
The role of tourism for international development
Risk and crisis management in tourism

Master Thesis Tutorial2 ECTS

During the Master Thesis Tutorial you will learn the fundamentals for your Master thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Interdisciplinary competencies

Skills Elective2 ECTS

In the Soft Skills Courses you will improve your social, leadership and project management skills. Additionally to the courses in the first and second semester you can choose another one in the third semester. Decide for yourself which of your personal competences you want to push forward.

Storytelling for Marketing & Branding Purposes2 ECTS

The evolution of storytelling and branding
What storytelling looks like in a world of influencers; social media, cross-channel communications and traditional advertising
Criteria for successful storytelling
Case studies and successful campaigns
Character development
What do you want to say?: guidelines for taglines, quotes and copy
Storyboarding and plot development

Language & Communication Skills2 ECTS

The “Scholarly Writing and Analysis” course is offered for German native speakers. German as a foreign language is offered as an obligatory course for Non-native German speakers.

Programme specific teaching units

Master Thesis24 ECTS

During your 4th semester you are working on your Master thesis. You have 19 weeks to complete your thesis and the subject is freely selectable. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well. Or you can write your thesis in connection with a stay abroad.

An internship (10 ECTS) in Germany or abroad is integral part of your degree. Our Career Service is happy to support you in finding the perfect company.

master-strategic-management-and-consulting-studentin

Master in Tourism: Building up the basics in the 1st and 2nd semesters

Tourism is data-driven. Therefore, in the third semester, you will explore cutting-edge topics like big data and the cloud, analyse data in research classes, and observe how the strengths of traditional sales channels like e-commerce and mobile are combined for omnichannel commerce. To do so, current trends and issues in the tourism industry will be discussed in-depth. CBS’ MA Tourism Management degree will ensure that you will obtain the knowledge and skills that employers are looking for.

For example, hospitality and event management is the art of providing copious amounts of guests with a seamless, perfect experience – an experience which is orchestrated by hundreds of people working smoothly in the background. CBS’ MA Tourism Management degree will teach you the necessary expertise required to improve your skills in:

Intercultural team management
Self-management
Project management

Thus, helping you on your way to becoming an exceptional event and hospitality manager.

Sustainable Tourism management in change in 3rd semester

The 3rd semester will be about integrating sustainable management approaches and reviewing tourism through digitalization, innovation and the ethics of tourism development. Critical approaches will be used to decipher the connections between tourism, culture and sustainable management. The final semester encompasses the development of various skillsets, including international project management, building up to the writing of a Master thesis and its final defence. Upon successful completion, students and their families and friends can look forward to a formal Graduation ceremony in which they will ‘walk’ on stage.

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Masters in Sustainable Tourism Management - What are the job opportunities?

Students find that the Masters (MA) degree inTourism and Sustainable Management’ at the CBS is different from other tourism degrees elsewhere not only because it is taught entirely in English, but because of the open classroom concept. Students and lecturers from all over the world come together to discuss issues of sustainable tourism in class and outside of class. Rather than a top-down approach to teaching, we adopt an integrated classroom in which the discussions inform the complexities of the problem. After which students will have the opportunity to put some of these discussions into practice at conferences, trade fairs, exhibitions, museums, demonstrations, business simulations, study trips, and cultural projects both in Germany and abroad.

What are the requirements for a master's in tourism and sustainable management?

The following requirements must be met to study Tourism and Sustainable Management at CBS:

A first academic degree in the field of business and economics
Advanced knowledge of English
Previous Tourism-specific knowledge is an advantage, but not absolutely necessary.

In addition, tuition fees, the semester fee, and the registration fee must be paid. If you need support in financing your tourism studies, the CBS offers you a comprehensive consultation. You will get detailed information about the CBS Education Fund, BAföG, and possible other scholarship options.

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Study advisory: Campus Cologne
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This is What Our Students Say

Philip Kollmann

Project Manager
Wayne´s Coffee

"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."

Katrin Rieger

Bereichsdirektorin Reisevertrieb Deutschland / Vice President Sales
HanseMerkur Krankenversicherung

"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."

Christopher Rosenbaum

Manager
Ernst & Young GmbH
Wirschaftsprüfungsgesellschaft

"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."

Brita Jansen

HR Business Partner
HRS Group

"The CBS is an internationally oriented and very practically orientated university which prepared me very well for the professional world through the compulsory internship, the courses offered and the required project/group work."

Oliver Kiderle

EMEA Regional Product Expert
Google Inc.

"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."

Kalle Kenkel

Commercial Excellence Manager
GE Healthcare

"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."

Neil Jordaan

Global Digital Content Manager
Elanco

"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."

Patrick Stein

Head of Human Resources
Boston Consulting Group

"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."