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European Business Management Bachelor Exchange Programme


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Study European Business Management at CBS in Germany


European Business Management - Bachelor exchange programme at Campus Brühl

Our European Business Management exchange bachelor programme offers a variety of courses that aim to explore Europe as a multifaceted, dynamic and unique business environment that plays a central role within the global business landscape.

During your stay at CBS, you can select courses out of different disciplines to enhance and complement your skills in theory and practice.

Acknowledging that working successfully in an international environment also requires excellent intercultural soft skills, German Language and communication skills form another integral part of the programme. Combined, our programme allows for an interdisciplinary and profound study experience within an intercultural context, where you:

  • Learn about the foundations of Europe

  • Learn about the European institutions, policymaking, and culture and the impact it had and has on national and local governments, society, and companies

  • Enhance your knowledge in management, economics, and marketing

  • Develop your communication skills and knowledge of English and German

Study Course Plan

Some information about the study plan for the European business management exchange programme

Economics (10 ECTS)

Economic Thinking (2 ECTS) ? !

This course addresses students with no or little prior knowledge of economics. It is designed to get an easy and intuitive access to the basics of economic phrasing and modelling. Main focus will be on the history of thought and on the most common concepts of mainstream economics nowadays.

The course will include the following items:

  • Introduction to economics with elements from microeconomics and macroeconomics

  • Basic concepts and vocabulary

  • Methods and economic modelling

  • Economic indicators (GDP, inflation rates, unemployment rates)

  • History of economic thought

  • Development of today’s economic policy concepts.

European Economy (4 ECTS) ? !

The target audience is students with basic economic training or students who have attended the module “Economic Thinking”. This course is set to enable the students to evaluate the European Union and its economic and political affairs from different perspectives. Based on the common economic theories, the students will learn to analyse current decisions in European economic policy, monetary policy, tariff disputes, etc. They will be acquainted with the underlying dissent between different countries concerning these decisions. Students will be encouraged to highlight the pros and cons of the European project, and to draw their own conclusions about the further development of the European union they hope or fear for.

Economic Psychology (4 ECTS) ? !

The target audience is students with basic economic training or students who have attended the lecture “Economic Thinking”. This lecture is aimed to act as a counterpoint to the mainstream economic assumptions about rational behaviour and decision making. Students develop some knowledge about the actual dissent in the field of economics, brought about through the new input from theories originated in human sciences like psychology. They become equipped to understand the predictably irrational behaviour of consumers and corporate and political decision makers alike.

Business & Management (12 ECTS)

Human Resource Management (4 ECTS) ? !
  • To provide an overview of current theory and research in the field of Human Resource Management. 

  • To offer a combination of theoretical contents and practical case examples that highlight the principles and practices of the management of people. 

  • To develop students’ personal and managerial skills.

European Business Strategies (4 ECTS) ? !
  • Getting to know the principles of business strategies as a foundation for doing business in an international context

  • Learning how to plan, implement and control business strategies successfully

  • Understanding the European business environment more profoundly as a foundation for informed strategic management decision-making.

Management Skills (2 ECTS) ? !
  • Understanding the centrality of management competencies when (inter-)acting in intercultural business environments

  • Getting to know and apply different managerial tools and approaches

  • (Critically) reflecting upon and reinforcing one’s own management skills

Business in Germany (2 ECTS) ? !

“Business in Germany” gives students an insight into the German economy and particular German key industries. Every theoretical input is linked to a practical experience, e.g. field trips or guest lectures. At the end of the course, students know about the specifics in selected German industries as well as about keywords concerning German business, e.g. “Mittelstand” or “Hidden Champions”.

International Marketing (10 ECTS)

Intercultural Marketing (5 ECTS) ? !
  • Getting to know the principles and tools of international marketing.

  • Learning about the opportunities and risks linked to the decision to internationalize within a constantly changing global environment. 

  • Learning what can positively contribute to a successful internationalization strategy and what should be avoided in order to prevent failure.

Consumer Behaviour (5 ECTS) ? !
  • To provide an overview of current theory and research in the field of consumer behaviour.

  • To critically discuss up-to-date trends and niches of consumer behaviour, such as image-/selfie-culture, body image, subcultures of consumption, and sustainable consumer behaviour. 

  • To encourage active in-class interaction and practical application to multiple business-contexts

Other Skills (8 ECTS)

German Language (4 ECTS) ? !

Students will deepen their grammar and language structure knowledge and expand their lexicon. The course will build on the student’s previous knowledge.

European Integration Development (2 ECTS) ? !

This lecture invites all international students and is open regardless what prior courses or state of knowledge the students have achieved before. It is aimed to give the students some deep knowledge about how we ended up in the current situation – as Nobel Prize winning entity and highly fractured confederation of national states at the same time. Students are encouraged to develop their own judgement about the different layers of the European project, knowing full well the origins and courses of different evaluations in the past and at their time.

Cross-Cultural Business Training (2 ECTS) ? !

After having completed this course students will:

  • Be aware of their own cultural background and imprint

  • Have developed a sense for the influence of cultural backgrounds and experiences

  • Be able to identify behaviour that is culturally affected and will be able to avoid misunderstanding caused by cultural differences

  • Have explored different cultural patterns and communication styles


CBS - Who are we? 

CBS International Business School is a private, state-accredited university and has been awarded top rankings. Our practice-oriented degree programmes teach broad skills from an international perspective.

As a small private university we are able to quickly update our courses in order to adapt to a fast- changing world. This way we ensure that our students are always on top of the latest management trends and highly competitive in the job market.

  • We offer internationally accredited bachelor’s and master’s degrees

  • Our courses are developed in collaboration with industry and commerce

  • We are located in or close to exciting cities like Cologne, Bonn, and Düsseldorf

Your key benefits

  • 3-months duration: short and intensive study abroad experience that matches your home university’s academic calendar

  • Entirely taught in English: gives you more confidence regarding your spoken and written (academic) English language skills

  • Personal and welcoming atmosphere: small study groups with close contact with our lecturers and the international office

  • 40 ECTS on offer: pick and choose your favorite courses and acquire up to a full semester workload

  • Intercultural competence: interact and work with students from different cultural backgrounds

  • German language course (on different levels): acquire basic German language skills or work on your existing German language ability

  • Central location: Brühl is an ideal starting point to discover the Rhineland, Germany, and Europe

Semester Dates

Start of the programme in the fall semester ? !

Application deadline: 1 June

Semester 1

Introduction Week: End of September

Start of lectures: End of September

End of lectures: Mid December

Exam period: Mid December - before Christmas


Language requirements:

At least level B1 in English according to CEFR (Common European Framework of References for Language)

Tuition fee:

Exchange / Erasmus students from our partner universities are exempted from the tuition fee. All other students pay 2070 € for the whole programme.

Nomination & Application Deadlines

Students from international partner universities must be nominated by their home institution before starting the CBS application process.

If you want to apply as a free mover, please contact the International Office by email for your weblink to the online application form.

Nomination & Application Deadline: 1st of June

For Erasmus+ studentsGuideline for filling in the Erasmus Digital Learning Agreement







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