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European Business Management Programme (BACHELOR)

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Study European Business Management at CBS in Germany


European Business Management - undergraduate programme at Campus Brühl

Our European Business Management bachelor programme offers a variety of courses that aim to explore Europe as a multifaceted, dynamic and unique business environment that plays a central role within the global business landscape.

During your stay at CBS, you can select courses out of different disciplines to enhance and complement your skills in theory and practice.

Acknowledging that working successfully in an international environment also requires excellent intercultural soft skills, German Language and communication skills form another integral part of the programme. Combined, our programme allows for an interdisciplinary and profound study experience within an intercultural context, where you:

  • Learn about the foundations of Europe

  • Learn about the European institutions, policymaking and culture and the impact it had and has on national and local governments, society, and companies

  • Enhance your knowledge in management, economics and marketing

  • Develop your communication skills and knowledge of English and German

Study Course Plan*

Some information about the study plan for the European Business Management programme:


* Modules contain 2 courses, which cannot be taken separately


* Please note that changes in the course offer are possible and that a minimum number of participants is required for modules to be offered.

European Economic Issues and Strategies of Multinational Enterprises (6 ECTS)
25.09.23 - 20.10.23

European Economic Issues (3 ECTS) ? !
  • Understanding conflicts between subsidiarity and harmonisation
  • Understanding basic models of real economic integration
  • Understanding basic concepts of monetary integration
  • Applying these theories
  • Connecting theoretical insights of real economic and monetary integration
Strategies of Multinational Enterprises (3 ECTS) ? !
  •  Assessing risks of international operations
  • Applying various strategies to optimise trade outcomes in an international context 
  • Using and applying management instruments to optimise cross-border engagement
  • Understanding the international context: responding to conflicting environmental forces
  • Developing transnational strategies: building layers of competitive advantage 

Advanced Study Skills (6 ECTS)
25.09.23 - 20.10.2023

Presentation Skills (3 ECTS) ? !
  • Prepare and present presentations on various topics
  • Practice improvisation skills
  • Confidently put forward view points in a variety of situations
  • Speak effectively in different contexts and environments
  • Enhance self-confidence
Academic Writing (3 ECTS) ? !
  • Critical thinking and argument building
  • Working with academic sources and understanding the concept of plagiarism
  • Developing a research question
  • Writing and paraphrasing skills
  • Quantitative and qualitative methods

Management Consulting Basics (6 ECTS)
23.10.23 - 17.11.23

Introduction to Management Consulting (3 ECTS) ? !
  • Management Consulting: what it is and how it adds value
  • Consulting skills
  • Consultant-client relationships
  • Internal vs. external consultants
  • International Consulting Issues
  • Ethics and social environment of Management Consulting
Integrative Case Study (3 ECTS) ? !
  • Case study analysis
  • Guide and strategic plan to case study analysis
  • Writing a proper case study analysis report
  • In-depth case study analysis with focus on strategic management
  • Enhancing the sense of business judgement

Strategic and International Management (6 ECTS)
23.10.23 - 17.11.23

Strategic Management (3 ECTS) ? !
  • Introduction to strategy and strategic management
  • Strengths, weaknesses, opportunities and threats
  • Mergers, acquisitions and alliances
  • Strategic entrepreneurship and innovation
  • Strategic leadership
  • Social responsibility and ethics of strategic management
International Management (3 ECTS) ? !
  • Global competition and the transnational corporation in the global economy
  • Emerging markets
  • Location-based aspects: Competitive advantages of countries
  • New approaches in International Management
  • Networks and innovation
  • Leadership and management behavior in multinational companies

Marketing and Relationship Management (6 ECTS)
20.11.23 - 15.12.23

Customer Relationship Management (3 ECTS) ? !
  • Introduction to CRM
  • Concept of the customer lifetime value
  • Market segmentation and the customer lifetime value
  • Marketing strategies in the field of CRM
  • Privacy concerns and CRM
  • Future trends in CRM
Corporate and Customer Communication (3 ECTS) ? !
  • Introduction to communication policy
  • Models of interaction
  • Theories of communication
  • Market segmentation
  • Communication strategies across borders and cultures
  • New approaches

Marketing and Human Resource Management (6 ECTS)
20.11.23 - 15.12.23

Marketing (3 ECTS) ? !
  • Marketing definition and process
  • Marketing in context of corporate strategies
  • Consumer buying behaviour
  • Market segmentation
  • Strategic brand management
  • Marketing and sustainability
Human Resource Management (3 ECTS) ? !
  • Relevance of HRM and future challenges
  • Recruitment and attraction
  • HR planning, controlling & instruments
  • Motivation and leadership
  • HR ethics
  • Trends in HRM (e.g. work-life-balance, employability)

Additional Courses

German Language (4 ECTS) ? !

The course aims to develop the general German skills of the students. They are designed so students can improve their German language skills (i.e. grammar, vocabulary, etc) in everyday situations as well as in a work environment.

Cross-Cultural Business Training (3 ECTS) ? !
  • Culture and cultural imprint
  • Significance of cultural competency
  • Stereotypes vs. cultural standards
  • Dimensions of cultural differences
  • Behavioural strategies and potential conflicts
  • Culture shock

Why study European Business Management at CBS in Germany?

CBS International Business School is a private, state-accredited university and has been awarded top rankings. Our practice-oriented degree programmes teach broad skills from an international perspective.

As a small private university we are able to quickly update our courses in order to adapt to a fast- changing world. This way we ensure that our students are always on top of the latest management trends and highly competitive in the job market.

  • We offer internationally accredited bachelor’s and master’s degrees

  • Our courses are developed in collaboration with industry and commerce

  • We are located in or close to exciting cities like Cologne, Bonn and Düsseldorf

Your key benefits

  • Short and intensive study abroad experience that matches your home university’s academic calendar

  • Entirely taught in English: gives you more confidence regarding your spoken and written (academic) English language skills

  • Personal and welcoming atmosphere: small study groups with close contact with our lecturers and the international office

  • 42 ECTS on offer: pick and choose your favorite modules and acquire up to a full semester workload

  • Intercultural competence: interact and work with students from different cultural backgrounds

  • German language course (on different levels): acquire basic German language skills or work on your existing German language ability

  • Central location: Brühl is an ideal starting point to discover the Rhineland, Germany and Europe

Semester Dates

Start of the programme in the fall semester ? !

Application deadline: 1 st of June

Semester 1

Introduction Week: End of September Start of lectures: End of September End of lectures: Mid December
Exam period: Mid December - before Christmas    


Admission requirements & process for the European Business Management programme

Language requirements:

At least level B1 in English according to CEFR (Common European Framework of References for Language)

Tuition Fees:

Exchange / Erasmus students from our partner universities are exempted from the tuition fees.

6 ECTS cost 900 €

12 ECTS cost 1200 €

Nomination & Application Deadlines

Students from international partner universities must be nominated by their home institution before starting the CBS application process.

If you want to apply as a free mover, please contact the International Office by email for your weblink to the online application form.

Nomination & Application Deadline: 1st of June

For Erasmus+ studentsGuideline for filling in the Erasmus Digital Learning Agreement







What are you waiting for?

This is What Our Students Say

Philip Kollmann
Project Manager
Wayne´s Coffee

"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."

Katrin Rieger
Bereichsdirektorin Reisevertrieb Deutschland / Vice President Sales
HanseMerkur Krankenversicherung

"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."

Christopher Rosenbaum
Ernst & Young GmbH

"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."

Brita Jansen
HR Business Partner
HRS Group

"The CBS is an internationally oriented and very practically orientated university which prepared me very well for the professional world through the compulsory internship, the courses offered and the required project/group work."

Oliver Kiderle
EMEA Regional Product Expert
Google Inc.

"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."

Kalle Kenkel
Commercial Excellence Manager
GE Healthcare

"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."

Neil Jordaan
Global Digital Content Manager

"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."

Patrick Stein
Head of Human Resources
Boston Consulting Group

"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."

Go ahead and apply now!