European Business Management Programme (BACHELOR)

>1000

Corporate partners

>180

Partner universities

4000

Students

Study European Business Management at CBS in Germany

European Business Management - undergraduate programme at Campus Brühl

Our European Business Management bachelor programme offers a variety of courses that aim to explore Europe as a multifaceted, dynamic and unique business environment that plays a central role within the global business landscape.

During your stay at CBS, you can select courses out of different disciplines to enhance and complement your skills in theory and practice.

Acknowledging that working successfully in an international environment also requires excellent intercultural soft skills, German Language and communication skills form another integral part of the programme. Combined, our programme allows for an interdisciplinary and profound study experience within an intercultural context, where you:

Learn about the foundations of Europe
Learn about the European institutions, policymaking and culture and the impact it had and has on national and local governments, society, and companies
Enhance your knowledge in management, economics and marketing
Develop your communication skills and knowledge of English and German

Study Course Plan*

Some information about the study plan for the European Business Management programme:

* Modules contain 2 courses, which cannot be taken separately

* Please note that changes in the course offer are possible and that a minimum number of participants is required for modules to be offered.

1Semester

European Economic Issues and Strategies of Multinational Enterprises (6 ECTS)
25.09.23 - 20.10.23

European Economic Issues (3 ECTS)

Understanding conflicts between subsidiarity and harmonisation
Understanding basic models of real economic integration
Understanding basic concepts of monetary integration
Applying these theories
Connecting theoretical insights of real economic and monetary integration

Strategies of Multinational Enterprises (3 ECTS)

Assessing risks of international operations
Applying various strategies to optimise trade outcomes in an international context
Using and applying management instruments to optimise cross-border engagement
Understanding the international context: responding to conflicting environmental forces
Developing transnational strategies: building layers of competitive advantage

Advanced Study Skills (6 ECTS)
25.09.23 - 20.10.2023

Presentation Skills (3 ECTS)

Prepare and present presentations on various topics
Practice improvisation skills
Confidently put forward view points in a variety of situations
Speak effectively in different contexts and environments
Enhance self-confidence

Academic Writing (3 ECTS)

Critical thinking and argument building
Working with academic sources and understanding the concept of plagiarism
Developing a research question
Writing and paraphrasing skills
Quantitative and qualitative methods

Management Consulting Basics (6 ECTS)
23.10.23 - 17.11.23

Introduction to Management Consulting (3 ECTS)

Management Consulting: what it is and how it adds value
Consulting skills
Consultant-client relationships
Internal vs. external consultants
International Consulting Issues
Ethics and social environment of Management Consulting

Integrative Case Study (3 ECTS)

Case study analysis
Guide and strategic plan to case study analysis
Writing a proper case study analysis report
In-depth case study analysis with focus on strategic management
Enhancing the sense of business judgement

Strategic and International Management (6 ECTS)
23.10.23 - 17.11.23

Strategic Management (3 ECTS)

Introduction to strategy and strategic management
Strengths, weaknesses, opportunities and threats
Mergers, acquisitions and alliances
Strategic entrepreneurship and innovation
Strategic leadership
Social responsibility and ethics of strategic management

International Management (3 ECTS)

Global competition and the transnational corporation in the global economy
Emerging markets
Location-based aspects: Competitive advantages of countries
New approaches in International Management
Networks and innovation
Leadership and management behavior in multinational companies

Marketing and Relationship Management (6 ECTS)
20.11.23 - 15.12.23

Customer Relationship Management (3 ECTS)

Introduction to CRM
Concept of the customer lifetime value
Market segmentation and the customer lifetime value
Marketing strategies in the field of CRM
Privacy concerns and CRM
Future trends in CRM

Corporate and Customer Communication (3 ECTS)

Introduction to communication policy
Models of interaction
Theories of communication
Market segmentation
Communication strategies across borders and cultures
New approaches

Marketing and Human Resource Management (6 ECTS)
20.11.23 - 15.12.23

Marketing (3 ECTS)

Marketing definition and process
Marketing in context of corporate strategies
Consumer buying behaviour
Market segmentation
Strategic brand management
Marketing and sustainability

Human Resource Management (3 ECTS)

Relevance of HRM and future challenges
Recruitment and attraction
HR planning, controlling & instruments
Motivation and leadership
HR ethics
Trends in HRM (e.g. work-life-balance, employability)

Additional Courses

German Language (4 ECTS)

The course aims to develop the general German skills of the students. They are designed so students can improve their German language skills (i.e. grammar, vocabulary, etc) in everyday situations as well as in a work environment.

Cross-Cultural Business Training (3 ECTS)

Culture and cultural imprint
Significance of cultural competency
Stereotypes vs. cultural standards
Dimensions of cultural differences
Behavioural strategies and potential conflicts
Culture shock

Why study European Business Management at CBS in Germany?

CBS International Business School is a private, state-accredited university and has been awarded top rankings. Our practice-oriented degree programmes teach broad skills from an international perspective.

As a small private university we are able to quickly update our courses in order to adapt to a fast- changing world. This way we ensure that our students are always on top of the latest management trends and highly competitive in the job market.

We offer internationally accredited bachelor’s and master’s degrees
Our courses are developed in collaboration with industry and commerce
We are located in or close to exciting cities like Cologne, Bonn and Düsseldorf

Your key benefits

Short and intensive study abroad experience that matches your home university’s academic calendar
Entirely taught in English: gives you more confidence regarding your spoken and written (academic) English language skills
Personal and welcoming atmosphere: small study groups with close contact with our lecturers and the international office
42 ECTS on offer: pick and choose your favorite modules and acquire up to a full semester workload
Intercultural competence: interact and work with students from different cultural backgrounds
German language course (on different levels): acquire basic German language skills or work on your existing German language ability
Central location: Brühl is an ideal starting point to discover the Rhineland, Germany and Europe

Semester Dates

Start of the programme in the fall semester

Application deadline: 1 st of June

Semester 1

Introduction Week: End of September	Start of lectures: End of September	End of lectures: Mid December
Exam period: Mid December - before Christmas

Admission requirements & process for the European Business Management programme

Language requirements:

At least level B1 in English according to CEFR (Common European Framework of References for Language)

Tuition Fees:

Exchange / Erasmus students from our partner universities are exempted from the tuition fees.

6 ECTS cost 900 €

12 ECTS cost 1200 €

Nomination & Application Deadlines

Students from international partner universities must be nominated by their home institution before starting the CBS application process.

If you want to apply as a free mover, please contact the International Office by email for your weblink to the online application form.

Nomination & Application Deadline: 1st of June

For Erasmus+ students: Guideline for filling in the Erasmus Digital Learning Agreement

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This is What Our Students Say

Philip Kollmann

Project Manager
Wayne´s Coffee

"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."

Katrin Rieger

Bereichsdirektorin Reisevertrieb Deutschland / Vice President Sales
HanseMerkur Krankenversicherung

"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."

Christopher Rosenbaum

Manager
Ernst & Young GmbH
Wirschaftsprüfungsgesellschaft

"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."

Oliver Kiderle

EMEA Regional Product Expert
Google Inc.

"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."

Kalle Kenkel

Commercial Excellence Manager
GE Healthcare

"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."

Neil Jordaan

Global Digital Content Manager
Elanco

"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."

Patrick Stein

Head of Human Resources
Boston Consulting Group

"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."