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    European Business Management Bachelor Exchange Programme

    >1000

    Corporate partners
    >180

    Partner universities
    4000

    Students

    Study European Business Management at CBS in Germany

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    European Business Management - Bachelor exchange programme at Campus Brühl

    Our European Business Management exchange bachelor programme offers a variety of courses that aim to explore Europe as a multifaceted, dynamic and unique business environment that plays a central role within the global business landscape.

    During your stay at CBS, you can select courses out of different disciplines to enhance and complement your skills in theory and practice.

    Acknowledging that working successfully in an international environment also requires excellent intercultural soft skills. German Language and communication skills form another integral part of the programme. Combined, our programme allows for an interdisciplinary and profound study experience within an intercultural context.

    Structure of the European business management bachelor exchange programme

    Our European Business Management programme offers a variety of courses that aim to explore Europe as a multi- faceted, dynamic and unique business environment that plays a central role within the global business landscape. During your stay at CBS, you can select courses out of different disciplines to enhance and complement your skills in theory and practice.

    Acknowledging that working successfully in an international environment also requires excellent intercultural soft skills, German Language and communication skills form another integral part of the programme. Combined, our programme allows for an interdisciplinary and profound study experience within an intercultural context, where you:

    • Learn about the foundations of Europe

    • Learn about the European institutions, policymaking and culture and the impact it had and has on national and local governments, society and companies

    • Enhance your knowledge in management, economics, and marketing

    • Develop your communication skills and knowledge of English and German

    Study Course Plan

    Some information about the study plan for the European business management exchange programme

    Economics (10 ECTS)

    Economic Thinking (2 ECTS) ? !

    This course addresses students with no or little prior knowledge of economics. It is designed to get an easy and intuitive access to the basics of economic phrasing and modelling. Main focus will be on the history of thought and on the most common concepts of mainstream economics nowadays.

    The course will include the following items:

    • Introduction to economics with elements from microeconomics and macroeconomics

    • Basic concepts and vocabulary

    • Methods and economic modelling

    • Economic indicators (GDP, inflation rates, unemployment rates)

    • History of economic thought

    • Development of today’s economic policy concepts.

    European Economy (4 ECTS) ? !

    The target audience is students with basic economic training or students who have attended the module “Economic Thinking”. This course is set to enable the students to evaluate the European Union and its economic and political affairs from different perspectives. Based on the common economic theories, the students will learn to analyse current decisions in European economic policy, monetary policy, tariff disputes, etc. They will be acquainted with the underlying dissent between different countries concerning these decisions. Students will be encouraged to highlight the pros and cons of the European project, and to draw their own conclusions about the further development of the European union they hope or fear for.

    Economic Psychology (4 ECTS) ? !

    The target audience is students with basic economic training or students who have attended the lecture “Economic Thinking”. This lecture is aimed to act as a counterpoint to the mainstream economic assumptions about rational behaviour and decision making. Students develop some knowledge about the actual dissent in the field of economics, brought about through the new input from theories originated in human sciences like psychology. They become equipped to understand the predictably irrational behaviour of consumers and corporate and political decision makers alike.

    Business & Management (12 ECTS)

    Human Resource Management (4 ECTS) ? !

    • To provide an overview of current theory and research in the field of Human Resource Management. 

    • To offer a combination of theoretical contents and practical case examples that highlight the principles and practices of the management of people. 

    • To develop students’ personal and managerial skills.

    European Business Strategies (4 ECTS) ? !

    • Getting to know the principles of business strategies as a foundation for doing business in an international context

    • Learning how to plan, implement and control business strategies successfully

    • Understanding the European business environment more profoundly as a foundation for informed strategic management decision-making.

    Management Skills (2 ECTS) ? !

    • Understanding the centrality of management competencies when (inter-)acting in intercultural business environments

    • Getting to know and apply different managerial tools and approaches

    • (Critically) reflecting upon and reinforcing one’s own management skills

    Business in Germany (2 ECTS) ? !

    “Business in Germany” gives students an insight into the German economy and particular German key industries. Every theoretical input is linked to a practical experience, e.g. field trips or guest lectures. At the end of the course, students know about the specifics in selected German industries as well as about keywords concerning German business, e.g. “Mittelstand” or “Hidden Champions”.

    International Marketing (10 ECTS)

    Intercultural Marketing (5 ECTS) ? !

    • Getting to know the principles and tools of international marketing.

    • Learning about the opportunities and risks linked to the decision to internationalize within a constantly changing global environment. 

    • Learning what can positively contribute to a successful internationalization strategy and what should be avoided in order to prevent failure.

    Consumer Behaviour (5 ECTS) ? !

    • To provide an overview of current theory and research in the field of consumer behaviour.

    • To critically discuss up-to-date trends and niches of consumer behaviour, such as image-/selfie-culture, body image, subcultures of consumption, and sustainable consumer behaviour. 

    • To encourage active in-class interaction and practical application to multiple business-contexts

    Other Skills (8 ECTS)

    German Language (4 ECTS) ? !

    Students will deepen their grammar and language structure knowledge and expand their lexicon. The course will build on the student’s previous knowledge.

    European Integration Development (2 ECTS) ? !

    This lecture invites all international students and is open regardless what prior courses or state of knowledge the students have achieved before. It is aimed to give the students some deep knowledge about how we ended up in the current situation – as Nobel Prize winning entity and highly fractured confederation of national states at the same time. Students are encouraged to develop their own judgement about the different layers of the European project, knowing full well the origins and courses of different evaluations in the past and at their time.

    Cross-Cultural Business Training (2 ECTS) ? !

    After having completed this course students will:

    • Be aware of their own cultural background and imprint

    • Have developed a sense for the influence of cultural backgrounds and experiences

    • Be able to identify behaviour that is culturally affected and will be able to avoid misunderstanding caused by cultural differences

    • Have explored different cultural patterns and communication styles

    european-business-management-laptop

    CBS - Who are we? 

    CBS International Business School is a private, state-accredited university and has been awarded top rankings. Our practice-oriented degree programmes teach broad skills from an international perspective.

    As a small private university we are able to quickly update our courses in order to adapt to a fast- changing world. This way we ensure that our students are always on top of the latest management trends and highly competitive in the job market.

    • We offer internationally accredited bachelor’s and master’s degrees

    • Our courses are developed in collaboration with industry and commerce

    • We are located in or close to exciting cities like Cologne, Bonn, and Düsseldorf

    Your key benefits

    • 3-months duration: short and intensive study abroad experience that matches your home university’s academic calendar

    • Entirely taught in English: gives you more confidence regarding your spoken and written (academic) English language skills

    • Personal and welcoming atmosphere: small study groups with close contact with our lecturers and the international office

    • 40 ECTS on offer: pick and choose your favorite courses and acquire up to a full semester workload

    • Intercultural competence: interact and work with students from different cultural backgrounds

    • German language course (on different levels): acquire basic German language skills or work on your existing German language ability

    • Central location: Brühl is an ideal starting point to discover the Rhineland, Germany, and Europe

    Semester Dates

    Start of the programme in the fall semester ? !

    Application deadline: 1 July

    Semester 1

    Introduction Week: End of September

    Start of lectures: End of September

    End of lectures: Mid December

    Exam period: Mid December - before Christmas

    		    
     

    Language requirements:

    At least level B1 in English according to CEFR (Common European Framework of References for Language)

    Tuition fee:

    Exchange / Erasmus students from our partner universities are exempted from the tuition fee. All other students pay 2070 € for the whole programme.

    Nomination & Application Deadlines

    All students have to be nominated by their home university before applying. Partner Universities have to send the Nomination Letter by email to international.office@cbs.de

    Nomination Deadline: 1st of June

    Application Deadline: 1st of July

    Application Documents

    • Printed and signed online application form (including photo in jpeg-format (max. size 2 MB)

    • Nomination letter issued by your home university, signed and stamped by your home coordinator

    • Copy of your ID-card / passport

    • Printed course catalogue with your course selection

    • Your recent “Transcript of Records” in English language

    Send the documents listed above (in this order and as ONE PDF file) by email to: international.office@cbs.de

    Please note: Your application will not be processed until we receive all required documents by email. Incomplete or late applications will not be accepted!

    For Erasmus+ students: Guideline for filling in the Erasmus Digital Learning Agreement

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    This is what our students say

    Philip Kollmann

    Project Manager
    Wayne´s Coffee

    "Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."

    Oliver Kiderle

    EMEA Regional Product Expert
    Google Inc.

    "The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."

    Katrin Rieger

    Bereichsdirektorin Reisevertrieb Deutschland / Vice President Sales
    HanseMerkur Krankenversicherung

    "The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."

    Kalle Kenkel

    Commercial Excellence Manager
    GE Healthcare

    "My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."

    Neil Jordaan

    Global Digital Content Manager
    Elanco

    "Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."

    Christopher Rosenbaum

    Manager
    Ernst & Young GmbH Wirtschaftsprüfungsgesellschaft

    "The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."

    Britta Jansen

    HR Business Partner
    HRS Group

    "The CBS is an internationally oriented and very practically orientated university which prepared me very well for the professional world through the compulsory internship, the courses offered and the required project/group work."

    Patrick Stein

    Head of Human Resources
    Boston Consulting Group

    "The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."

    Go ahead and apply now!
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