Campus & Student Life
CBS International Business School, 4 March 2020

FAZ interview with Wayne Visser: Economy must take a pioneering role


Do we need new business administration and management training? The interview partners of the magazine "Verantwortung" (Responsibility) - Wayne Visser, author, speaker, academic and poet as well as Prof. Dr. René Schmidpeter and Patrick Bungard, Directors of the Center for Advanced Sustainable Management at the CBS Campus Cologne - found a clear answer to these questions: Absolutely! Only if a business management understanding of sustainability is promoted and sustainability is systematically integrated into all company decisions will the fundamental change towards "sustainable management" be successful - and entrepreneurs have the chance to be the "good guys" again in a new economic history to be written.

CSR visionary Wayne Visser cites further reasons for a change in the economy: „Business has to maintain a social license to operate, so as societal norms shift, companies must respond to new expectations. We want more sustainability but also more consumption choices. We want more fairness but also higher financial rewards. We want less inter-generational guilt but without any sacrifice or inconvenience. So business sometimes has to take a lead and make sustainability easy. On some issues, like climate, business will also be forced to adapt or die by physical, political and customer changes.”

Please find the whole interview here.

CBS International Business School

CBS International Business School is a state-recognised private university of applied sciences for business. We offer accredited Bachelor's, Master's and MBA degree programmes in German and English on a full-time or part-time basis. Throughout Germany, the university is represented at three locations in Cologne, Mainz, and Potsdam.

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