Why are guest lectures part of the curriculum?

Guest lectures complement academic teaching with perspectives from professional practice. Students gain insights into real working processes, current industry topics and professional challenges that cannot always be fully covered in regular courses.

Can guest lectures lead to professional contacts?

Yes. Guest lectures often provide the opportunity to ask questions or speak with the experts afterwards. For many students, this leads to initial contacts with companies or industry experts that can later become relevant for internships, thesis projects or entering the job market.

How do guest lectures differ from practice projects?

Guest lectures are individual sessions in which external experts present their experiences and perspectives. Practice projects, on the other hand, are usually longer-term formats in which students actively work on real challenges from companies or organisations. Both formats complement each other and connect academic learning with professional practice at CBS in different ways.

Who gives the guest lectures?

Guest lectures at CBS are delivered by experts from companies, organisations and institutions. These may include CEOs, managers, founders, consultants or specialists from various industries. They share experiences from their professional work and provide insights into current topics within their field.

Are guest lectures mandatory?

Whether guest lectures are mandatory depends on the specific programme and the course in which they take place. Some guest lectures are integrated into modules and form part of regular classes, while others are offered as additional sessions. In any case, they give CBS students the opportunity to gain additional perspectives from professional practice.

Guest Lectures: Practical Insights from Business Leaders

Current challenges, trends and experiences from professional practice brought directly into the lecture hall.

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Learn Directly from Industry Experts

Guest lectures are sessions in which external experts from companies, organisations or institutions share their knowledge directly with students.

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They complement the regular curriculum by providing insights into current topics, projects and developments from different professional fields.

In these lectures, executives and industry experts often discuss concrete experiences from their daily work, current challenges within their industries or strategic decisions within their organisations. For students, this creates a direct connection between theoretical knowledge from their studies and real-world developments.

‍Why Guest Lectures Are Systematically Integrated at CBS

Guest lectures at CBS are not occasional add-ons but are deliberately integrated into teaching and form an important part of the concept of practice-oriented learning. Through collaborations with companies, organisations and industry experts, current real-word developments become part of the courses.

Guest lectures take place across different study programmes. Experts from fields such as business, health, social sciences or education bring perspectives from their professional practice directly into the classroom.

In the business-focused NXT GEN bachelor programmes, for example, students attend guest lectures every two weeks as a fixed part of their curriculum. Executives and industry experts present topics such as corporate strategy, market trends or innovations within their companies.

This creates a direct exchange between university and professional practice, enriching academic learning with real-world perspectives.

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More Than Theory: Insights into Real Decision-Making Processes

In guest lectures, experts often talk about concrete projects, strategies or challenges from their daily work. They explain how decisions are made in companies, which factors influence these decisions and which solutions have proven effective in practice.

The focus is not only on success stories. Many guest speakers also discuss complex decisions, uncertainties or changes within their industries. This creates a realistic understanding of how economic, social or organisational processes actually function.

For students, this exchange opens up new perspectives on their field of study. They experience how theoretical models are applied in practice and how different solutions can emerge in real situations.

Recent Guest Lectures at CBS

Guest Lecture by DOUGLAS GROUP: Insights into Market Strategy, Finance and Talent Management

Guest Lecture by SAP: New Work and Leadership in a Dynamic World of Work

Guest Lecture by Samsung: Insights into Product Marketing and Innovation

Guest Lecture with BELGRAVIA & CO.: Insights into M&A Strategy and Transaction Advisory

Any questions? We're here to help

Do you have any questions about our bachelor's or master's degree programs? Our Student Advisory team is here to support you! Schedule your personal consultation—online or in person—for tailored, non-binding guidance on finding the right study program for you.

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Marc Spitz

Studienberater

Additional Practice-Oriented Learning Formats During Your Studies

Discover more ways to gain practical experience during your studies and apply your knowledge directly in real-world company projects.

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