CBS Team

Prof. Dr. Julia Maintz

Academic Programme Manager of Digital Media Management
Subject Leader Marketing & Market Research
Professor of International Management and Internet Economics
E-Mail: j.maintz@cbs.de

Teaching assignments at CBS

Media Management

Bachelor- und Mastertutorien Medienmanagement
e-Commerce
Internet Economics
Online and Social Media Management
Open Innovation and Co-development

Latin America Management

Cultures and Societies in Latin America
History of Latin America
Economic Development in Latin America
Introduction to the Latin American Region
Latin American Business and Management
Politics in Latin America

Areas of research and consulting

Internet Economics
Open Innovation and Co-Development
Media Management
E-Participation
Augmented Reality: Business Models
Latin America Management

Book Series "Internet Economics/ Internetökonomie", LIT

Education / Degree courses

7/2006
PhD in Economic Geography
Rheinische Friedrich-Wilhelms-Universität Bonn

4/2002
MA in Geography, Spanish Philology, Philosophy
Rheinische Friedrich-Wilhelms-Universität Bonn

4/2001-9/2001
University of Victoria, B.C., Canada
Research for Master Thesis

10/1998-6/1999
Universidad Autónoma de Madrid, Spain
Sokrates studentship

10/1996-2/1997
Universidad de Salamanca, Spain
Erasmus studentship

Academic positions

Since 8/2013
Dean of Media Management Department

Since 8/2011
Professor of International Management and Internet EconomicsHead of Media Management/ Innovation CBS International Business School

Since 4/2007
LecturerUniversity of Bonn

Since 4/2007
CBS International Business School

Since 2/2011
Fresenius Hochschule/ University of Applied Sciences Cologne (summer semester 2011)

4/2004 - 9/2007
Research Fellow (Post-doc) University of Bonn, Socio-Economics of Space

Innovation Studies
Learning Processes in Social Network Sites
Company Collaboration Tools
Collaborative Virtual Environments
Governance of Internet Networks
e-Learning

Industry positions

11/ 2007 - 10/2009
Program Manager of Microsoft's e-Learning Platform "IT Academy" for the German Market
Program Manager of Microsoft's Software Download Program "Microsoft Developer Network Academic Alliance/ MSDN AA" for the German Market
Microsoft Deutschland GmbH

Business Development
Coordination of Sales Partners and Operations
Management of PR, Marketing, and Process Optimization Projects

7/2002 - 3/2004
Consultant
UNESCO-UNEVOC International Centre for Technical & Vocational Education and Training

Knowledge Management Initiative in Southern Africa
Research Study on Governmental Funding Agencies

11/2002 - 6/2003
Consultant
Capacity Building International/ InWEnt, e-Learning Center

Publications

Editor of Book Series "Internet Economics/ Internetökonomie", LIT

Adi, M.-M. (2014). The Usage of Social Media in the Arab Spring: The Potential of Media to Change Political Landscapes throughout the Middle East and Africa. Internet Economics 8 (edited by J. Maintz). Münster, LIT (forthcoming).

Baum, J. L. (2014). Mobbing 2.0: Eine kultursoziologische Betrachtung des Phänomens Cyber-Mobbing. Internet Economics 5 (edited by J. Maintz). Münster, LIT (forthcoming).

Neises, L. (2013). Social CRM in the Airline Industry: Engaging the Digital Natives. Internet Economics 7 (edited by J. Maintz). Münster, LIT.

Trost, E. (2013). Social Media Marketing in BRIC Countries: Examining Case Studies of BMW, adidas, and NIVEA. Internet Economics 6 (edited by J. Maintz). Münster, LIT.

Baum, J., Maintz, J. und Raueiser, M. (2013). Heterarchische Organisation von e-Governance: Kollaborative Entwicklung von Produkt- und Prozessinnovationen aus der Sicht von Netzwerkforschung und Innovationsmanagement. In Slapio, E., Habbel, F.-R. und A. Huber (eds.), Wertschöpfung für die Wirtschaft: Was der öffentliche Sektor tun kann, um Unternehmen bei der Wertschöpfung durch öffentliche digitale Daten, Verwaltungsleistungen und offene Standards zu unterstützen (S. 35-45). Glückstadt, vwh.

Bry, F., Cap, C., Dahm, I., Maintz, J., Schaffert, S. (Eds.).(2010). "Dagstuhl manifesto: Digital social networks." Informatik Spektrum 33(4): 404-416.

Maintz, J. (2010). "On the locality of virtual networks: Informal learning in the San Francisco Bay Area." Leibniz Center for Computer Science Dagstuhl, Dagstuhl Research Online Publications Server DROPS, Dagstuhl Seminar Proceedings 10041.

Maintz, J. (2009). Blending spaces: Actor-network interactions of an Internet-based e-learning course. Gesellschaft und Kommunikation - Soziologische Studien. Münster, LIT.

Maintz, J. (2008). "Relationalität und räumliche Dynamik von Risiken. Ein bioterroristisches Szenario aus Perspektive der Actor Network Theory." In: Felgentreff, C. und T. Glade (Eds) Naturrisiken und Sozialkatastrophen. Grundlagen und Herausforderungen der Gefahren- und Risikoforschung. Berlin, Spektrum Akademischer Verlag: 411-419.

Maintz, J. (2008). "Synthesizing the face-to-face experience: e-Learning practices and the constitution of place online." Social Geography, Theme issue "Global Mobilities and the Knowledge Society" 3: 1-10.

Grabher, G., Maintz, J. (2006). "Learning in personal networks: Collaborative knowledge production in virtual forums." In: Hof, H. und U. Wengenroth (Eds) Innovationsforschung - Ansätze, Methoden, Grenzen und Perspektiven. Münster, LIT: 187-201.

Maintz, J. (2004). Agencies for International Cooperation in Technical and Vocational Education and Training. Bonn, UNESCO-UNEVOC International Centre.

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Prof. Dr. Julia Maintz

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