Sales Management & Vertriebspsychologie (M.A.)
Sales Management und Vertriebspsychologie studieren: Dein Master für erfolgreiche Vertriebsstrategien
Jetzt zum Vertriebsprofi werden! Der Vertrieb ist das Herzstück jedes Unternehmens – hier werden Kund:innen gewonnen, betreut und langfristige Beziehungen aufgebaut. Strategien und Prozesse, die effizient und zielgerichtet gestaltet sind, tragen entscheidend zur Umsatzsteigerung und zum Wachstum eines Unternehmens bei. Mit dem Master Sales Management und Vertriebspsychologie kombinierst du Managementwissen, psychologische Kompetenz und moderne Vertriebsmethoden, um dich als hochqualifizierte Sales-Expert:in zu positionieren.
Das Sales Management Master-Studium basiert auf einem fundierten betriebswirtschaftlichen Masterprogramm, das durch vertiefende Inhalte der Vertriebspsychologie ergänzt wird. Diese Kombination bereitet dich nicht nur auf die fachlichen Anforderungen im Berufsleben vor, sondern fördert auch deine Führungs- und Managementqualitäten. Zu den zentralen Lehrinhalten zählen digitales Management, soziale und verkaufspsychologische Kompetenzen, Corporate Social Responsibility sowie Fremdsprachentraining – damit du bestens für die Herausforderungen der internationalen Vertriebswelt gerüstet bist.
Mit dem Master Sales Management und Vertriebspsychologie eröffnest du dir vielfältige Karrieremöglichkeiten in nationalen und internationalen Unternehmen. Ob als Key Account Manager:in, Vertriebsleiter:in oder Berater:in – du wirst in der Lage sein, Verkaufsstrategien zu entwickeln, Kund:innen gezielt zu überzeugen und den Vertrieb nachhaltig zu optimieren. Starte jetzt durch und mache den nächsten Schritt in eine erfolgreiche Zukunft im Vertrieb!
Real Projects. Real Impact
Solve real challenges from companies like E&Y, UPS, and KPMG and present your solutions directly to decision makers.
Learn from Leading Experts
Learn from former C-level leaders, managers, and consultants who bring real-world leadership and consulting experience into the classroom.
NEW ERA Education for Future Leaders
The NEW ERA master concept links academic depth with hands-on application. You strengthen analytical thinking, decision making, and the ability to apply knowledge using AI tools and real business formats.
Study Globally. Work Globally
Study in an international community with students from 75+ nations and build the intercultural skills needed for leadership roles in global organizations.
Curriculum
Verkaufstraining
2
ECTS
One Master. Three Tracks
Your career goals are unique, and your study path should be too. That’s why we offer you full flexibility: simply choose the 120, 90, or 60 ECTS track that best matches your academic background, your schedule, and your ambitions. Whether you want to fast-track your entry into the job market or dive deep into specialization, at CBS you can design the Master’s degree that fits your life.
120 ECTS
90 ECTS
60 ECTS
Why CBS UNIVERSITY
Your path to CBS
Starting your studies at CBS University of Applied Sciences is as unique as you are – and at the same time, completely hassle-free. With our user-friendly online application process, you can apply from anywhere, with no numerus clausus restrictions. Instead of rigid admission requirements, we focus on a personal selection process that highlights your strengths and potential.
Whether you choose a dual, part-time, or full-time programme, CBS University offers the perfect combination of theory and practice.
Admission Requirements
Application Deadline
Financing
HANDS-ON LEARNING AT ITS BEST
At CBS, it’s not just what you study that matters, it’s how you study. Our programmes offer a completely new learning experience: hands-on, interactive, and firmly rooted in real-world practice. You’ll notice your skill set growing day by day through real projects, modern tools, and intensive practical experience. Our lecturers bring years of industry expertise to the classroom, and regular guest speakers give you exclusive insights into professional life. Artificial intelligence, teamwork, presentations, networking, and real business cases are all part of your everyday studies. It’s not just about preparing for the future – it’s about shaping it yourself.
Business Projects
Corporate Partnerships
Internships & Work Experience
Maximal Praxisnah
An der CBS zählt nicht nur, was du studierst, sondern wie. In unseren Studiengängen erlebst du Lernen völlig neu: anwendungsorientiert, interaktiv und mit direktem Bezug zur Realität. Du wirst sehen, wie sich dein Skill-Set von Tag zu Tag erweitert, durch reale Projekte, moderne Tools und intensive Praxiserfahrung. Unsere Professor:innen bringen langjährige Erfahrung mit, und durch regelmäßige Gastvorträge erhältst du exklusive Einblicke in die Praxis. Künstliche Intelligenz, Teamarbeit, Präsentationen, Networking und reale Business Cases gehören zu deinem Studienalltag. So bereitest du dich nicht nur auf die Zukunft vor – du gestaltest sie aktiv mit.
Business Projects
Unternehmenskooperation
Praktikum/Berufserfahrung
HANDS-ON LEARNING AT ITS BEST
At CBS, it’s not just what you study that matters, it’s how you study. Our programmes offer a completely new learning experience: hands-on, interactive, and firmly rooted in real-world practice. Through our approach of combining theory and practice, you can directly apply everything you learn during your part-time master’s program while simultaneously bringing your own professional experience and skills into the courses.
Conventions
Learn from Leading Experts
Specialization
HOW DO I FIND MY PERFECT CAREER PATH?
The Career Service and Talent Development team at CBS support you in finding your ideal partner company. With 1:1 coaching, workshops, and a wide network of corporate partners, we guide you throughout your entire time at university. Together, we’ll develop a strategy that matches your strengths and career goals.
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Inspiration and Impact – What Our Alumni Say
Let yourself be inspired by the experiences of our alumni and discover how the Master’s degree at CBS has shaped their professional and personal development.
"After my dual Bachelor's in General Management at CBS, the Master's in Sales Management and Sales Psychology was the perfect next step. Here, I learn to apply sales techniques and psychological methods that deepen my understanding of human decision-making processes. The combination of management knowledge and psychological insights makes this program particularly unique."
"My Master's in Sales Management and Sales Psychology enables me to combine the business knowledge from my Bachelor's degree with psychological expertise. This combination gives me a deep and comprehensive understanding of markets, customer needs, and consumer behavior, which will provide long-term support and significantly benefit me in my career."
"Since I studied Business Administration in my Bachelor's degree and had no prior exposure to psychology, I find these modules particularly fascinating. The practical insights from the lecturers make them even more exciting and confirm to me that Sales Management & Sales Psychology is the right choice for me."
"CBS is a very international university, and the English-taught courses have provided many international students with the opportunity to study in Germany. At CBS, we experience a strong connection between theory and practice. Through numerous case studies, group discussions, and projects, we gain valuable insights and practical knowledge that provide a solid foundation for entering the professional world."
Any questions? We're here to help
Do you have any questions about our bachelor's or master's degree programs? Our Student Advisory team is here to support you! Schedule your personal consultation—online or in person—for tailored, non-binding guidance on finding the right study program for you.
