Corporate Partnerships at CBS

Corporate Partnerships at CBS: Practical, International and Forward-Thinking

An example: Collaboration with BeNeering GmbH

At CBS, the close integration of theory and practice is central to our educational philosophy. Our students are prepared not only with sound academic knowledge but also with highly practical skills for their future careers. This is made possible, among other things, through numerous partnerships with companies from a wide range of industries. From global corporations and innovative start-ups to specialised medium-sized enterprises, the diversity of our corporate partners reflects the versatility of today's job market and offers our students countless opportunities to apply their knowledge to real-world projects.

Corporate Partnerships: A Bridge into the Professional World

Collaborations with corporate partners offer many advantages:

• Up-to-Date Insights: Students learn directly from     experts about the latest trends and challenges shaping various industries.
• Practical Projects: As part of business projects,     students tackle real-life business challenges and develop solutions that     deliver tangible value to companies.
• Networking Opportunities: Direct interaction with     executives, industry professionals and HR managers open up valuable     contacts for internships, dissertations and future employment.
• Soft Skills Development: In addition to technical     expertise, students strengthen key competencies such as teamwork, project     management and intercultural communication.
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A prime example of this type of collaboration is our current partnership with BeNeering GmbH.

Best Practice: The Business Project with BeNeering GmbH

BeNeering GmbH is an innovative provider of AI-supported digital procurement solutions.In partnership with CBS, students gain exclusive insights into both the practice and the future of digital purchasing and the application of artificial intelligence in business contexts.

Expert Lectures as Gateways

The collaboration began on 26th May 2025 with an English-language lecture by Natalia Parmenova, Chief Revenue Officer at BeNeering GmbH. Under the title "BeNeering's AI-supported digital procurement solution and practice cases," Ms. Parmenova demonstrated how artificial intelligence is already being used today in the procurement processes of leading companies and the efficiency gains that result.

The lecture provided students not only with valuable insights into cutting-edge technologies but also with practical case studies that bridged the gap between academic theory and real-world business practice.

Just a few days later, on 4th June 2025, the next lecture took place—this time in German and with a focus on business-to-business sales. Once again, students had the opportunity to learn about current developments and success factors directly from an industry leader.

Practical Project with the Master's in Digital Marketing

A particular highlight of the collaboration is the planned practical project with the Master’s programme in Digital Marketing. Under the theme "AI Tools in Digital Marketing," students will work closely with BeNeering on real-world challenges related to the use of artificial intelligence in marketing.

Students will deepen their knowledge of modern marketing strategies while exploring the application of cutting-edge technologies – from automated campaigns and personalised customer engagement to data-driven performance measurement. At the same time, they benefit from close cooperation with the BeNeering team and receive direct feedback from business professionals.

Projects like these are a perfect embodiment of CBS’s guiding principle: Step by step to success through practice-oriented and international education.

Looking Ahead: Expanding Corporate Partnerships

The successful collaboration with BeNeering serves as a prime example of the added value that corporate partnerships bring to our students. And this is just one of many such examples. CBS will continue to expand its network of corporate partners in the future, planning further practical projects, guest lectures, company visits, and mentoring programmes with companies from a wide range of industries.

In an increasingly complex and globalised world of work, practical experience and company-based projects provide a decisive competitive edge. Through close cooperation with the business world, our students are optimally prepared for leadership positions across various industries. They learn not only to understand technologies such as artificial intelligence but also to actively apply them in a business context. This significantly strengthens their career prospects and makes them highly sought-after professionals and future leaders.

The partnership with BeNeering is a shining example of the practice-oriented and forward-looking education offered at CBS. It demonstrates how theory and practice go hand in hand, how students gain valuable early experience, and how close corporate collaborations actively shape the career paths of our graduates.

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