REQUEST A BROCHURE
REQUEST A BROCHURE
Graduate
Campus & Student Life

CBS Team

Prof. Dr. Uwe Schnetzer

Prof. Dr. Uwe Schnetzer

Teaching assignments at CBS ? !

Marketing
Brand Management
Strategic Management
Digital Transformation
Applied Analytics

Areas of research and consulting ? !

Brand Management and Consumer Behavior
Digital Transformation and Strategies
Data-driven Decision-making and AI-enabled Management
Change Management
Consumer Electronics, spec. Home Appliances