Bachelor Exchange Programmes
English-taught
English-taught
German-taught
Part-Time
Part-Time
Double Degree Master
Locations
Campus Cologne
Campus Mainz
Incoming Students
Outgoing Students
International Office
Bachelor Exchange Programmes
English-taught
German-taught
English-taught
German-taught
MBA
Double Degree Master
Locations
Campus Cologne
Campus Mainz
Incoming Students
Outgoing Students
International Office
Student Life
Professor of Marketing & Strategic Management
E-Mail: u.schnetzer@cbs.de
Marketing
Brand Management
Strategic Management
Digital Transformation
Applied Analytics
Brand Management and Consumer Behavior
Digital Transformation and Strategies
Data-driven Decision-making and AI-enabled Management
Change Management
Consumer Electronics, spec. Home Appliances