Campus & Student Life
CBS International Business School, 10 May 2021

New master's degree programme qualifies students for careers in sports business


Cologne, 12.4.2021 / Penalty shootouts, crisis meetings, career - mental strength often decides on success. In order to combine sports, business, and psychology, CBS International Business School has designed the new Master's degree programme "Sports Management and Applied Sport Psychology (M.A.)". Graduates will qualify for international specialist and management positions in coaching athletes, managers, clubs, and companies, among other things. The German-language degree programme will start for the first time in the winter semester at the Cologne and Mainz campuses.

Sports Business Needs Professionals with Business Administration and Psychology Skills

Measured by gross value added, the sports industry is the third-largest industry in Germany and an important economic factor with about 1.3 million employees. "The sports business needs more and more graduates with expertise in business administration, management and sports psychology. We are one of the few universities that offers this combination and thus opens up the best career prospects," says Prof. Dr. Irene López, Dean at CBS International Business School. Suitably qualified young professionals are in high demand, for example, in marketing, personnel and personality development, coaching, communication and crisis management in the business and healthcare sectors. Highly qualified lecturers, including graduates of the German Sport University in Cologne, enable students to become real experts in these fields.

Soft skills and foreign languages prepare students for international careers

The four-semester Master's programme includes lectures as well as practical modules such as the "Business Project" and an internship. Soft skills modules teach important skills such as team and self-management, presentation skills, creative thinking and innovation as well as leadership behaviour. Foreign language training prepares students for international activities. With elective modules, students set personal focal points and create a unique competence profile for the job market. The prerequisite for the Master's programme is a Bachelor's degree in a business-related programme. Interested students with a business administration background can clarify with the student advisory service whether academic achievements can be credited. The CBS International Business School helps students to finance their studies at the private university of applied sciences with its own support programmes.

About the CBS International Business School

The CBS International Business School is an internationally oriented private business school located in Cologne, Mainz and Potsdam. It specialises in business administration degree programmes according to international standards. Today, it offers its approximately 1,900 students from 75 nations Bachelor's and Master's degree programmes, most of which are taught in English, with numerous specialisations as well as MBA programmes.

All study programmes are regularly accredited by FIBAA and the German Council of Science and Humanities. Since 2018, it is the only university in Germany to hold the international accreditation of the IACBE.

CBS International Business School has been part of the Stuttgart-based Klett Group since 2016. The Klett Group is a leading education company in Europe and is represented internationally in 18 countries. The product range includes classic and modern educational media for everyday school life as well as lesson preparation, specialist literature and fine literature. In addition, the Klett Group operates numerous educational institutions ranging from day-care centres and schools to correspondence schools, distance learning colleges and presence universities. Further information can be found at

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CBS International Business School

CBS International Business School is a state-recognised private university of applied sciences for business. We offer accredited Bachelor's, Master's and MBA degree programmes in German and English on a full-time or part-time basis. Throughout Germany, the university is represented at three locations in Cologne, Mainz, and Potsdam.

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