In an exciting business project between CBS and KölnTourismus, the official tourism organisation for the city of Cologne, a group of students analysed the online performance of KölnTourismus’ online shop. Some students of the Master programmes Digital Marketing, International Tourism Management and Bachelor programmes Digital Media Management and International Tourism Management took a close look at the shop of KölnTourismus. After analysing the shop they made suggestions for optimizing the digital marketing concept of the Köln Shop – with a strong focus on search engine marketing and social media marketing.
At the finale of the project, the students presented their results to Ulrich Weigel, Daniel Letocha and Jan Joachimsmeier from KölnTourismus and Prof Julia Maintz and Hanno Martens from the Cologne Business School.
The students kept their good work quality during the presentation: The representatives of KölnTourismus were impressed, so that some of the student strategies will be actually implemented. Two of the students directly received an internship in order to make progess with the search engine optimization of the shop.
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