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Bachelor's Degree in International Tourism Management

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Bachelor's Degree in International Tourism Management (B.A.) in Germany

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What is Tourism Management and why you should study it?

You could be forgiven for believing that you’ve got a good understanding of what tourism management entails. The familiarity of booking a trip and experiencing a destination as a marketable entity seems almost second nature to us. However, even the shortest excursion often involves intersecting with various facets of hospitality, aviation, event, service and hotel management. What’s more, tourism is directly affected by the environment – and vice versa. Economic, ecological, political and geographical factors greatly influence the touristic landscape. Complex and captivating, tourism management itself is an ever-changing adventure, and a fantastic industry to be a part of.

With an analytical eye, we query the ethics and sustainability of tourism in relation to the wider world, beyond the walls of the classroom, asking questions such as:

  • Cheap holidays are nice – but at whose expense?

  • What are the implications of visiting an area before it is “destroyed” by tourists?

By putting the industry in dialogue with academia, our international tourism management team will help you answer such questions through evaluating the multi-vocal perspectives of different stakeholders. Most importantly however, we invite you to reflect on your own involvement and discover how you can meaningfully contribute to the tourism of the future.

Tourism Management Degree at CBS – Where Theory Meets Practice

Tourism management operates within a multi-trillion-dollar industry. As one of the biggest global employers with the most international career opportunities, working in tourism could quite literally mean working anywhere in the world. Our English-language BA International Tourism Management programme offers a bridge between theory and practice – integrating our students with industry experience right from the start by way of the following:

  • City rallies of Cologne, Düsseldorf, Amsterdam, or Bruges hosted by the Department of Tourism Management.

  • Business projects in collaboration with TUI Cruises, Hilton, Köln Tourismus, BOYOCA, Turkish Airlines, etc.

  • Annual CBS Study Trips to South Korea, for example, supported by the German Academic Exchange Service and the Korea Tourism Organization.

  • For over 15 years CBS participated in the world’s biggest tourism fair, ITB Berlin, which saw CBS students awarding the Best Exhibitor Award (BEA).

  • We prioritize the application of theoretical knowledge in real-life situations.

  • As international tourism management heavily involves internationalization and digitization, we incorporate these fields into every aspect of our curriculum ensuring that you have the key skills employers are looking for in budding young professionals.

  • ECTS 180
  • Semester 6
  • Language English
  • Type of Study Full-time
  • Degree Bachelor of Arts
  • Campus Cologne | Mainz
  • Internship Integrated
  • Semester Abroad Integrated
  • Start of Studies Winter Cologne | Mainz
  • Study Fee* 4.950 €
FINANCIAL AID
RANKINGS & ACCREDITATIONS

Study Course Plan

Some information about the study plan for the study programme Bachelors in International Tourism Management:

General business teaching units

Business Operations3 ECTS ? !
  • Introduction: Basic business, economic, and market principles and key terms

  • External Business Environment

  • Global Markets

  • Competitive Environment

  • Internal Environment

  • Management, Leadership & Motivation

  • Business Function: HR, Operations, Marketing, Finance & Accounting

  • Entrepreneurship

  • Business Ethics and CSR

  • Emerging Business Trends

Business Law3 ECTS ? !
  • Survey on different legal systems and the harmonizing effect of EU Law

  • Concluding a contract

  • Different types of contracts and their typical features

  • Performance and obligations

  • Solving problems (e.g. failure to perform, liabilities)

  • Safeguarding creditors’ rights

  • Forms of business organizations

Mathematics3 ECTS ? !
  • Introduction to functions, graphs and interpretations

  • Understanding Derivatives

  • Applications of Derivatives

  • Understanding Differential Equations

  • Applications of Differential Equations

  • Understanding Logarithms

  • Applications of Logarithms

Statistics3 ECTS ? !
  • Introducing data and statistics

  • Descriptive statistics and exploratory data analysis

  • Introduction to probability theory

  • Discrete and continuous probability distributions

  • Sampling and sampling distributions

  • Interval estimations

  • Hypothesis development and testing

  • Simple linear regressions

Financial Accounting3 ECTS ? !
  • The purpose of accounting

  • Formal rules and assumptions, national law, IFRS, US-GAAP

  • The system of financial statements and accounts

  • Accounting for services and merchandising

  • Inventory valuation

  • Receivables

  • Plant, natural and intangible assets

  • Liabilities

  • Owner’s equity of corporations

  • Value-added tax

Applied Financial Accounting3 ECTS ? !
  • The purpose of accounting

  • Formal rules and assumptions, national law, IFRS, US-GAAP

  • The system of financial statements and accounts

  • Accounting for services and merchandising

  • Inventory valuation

  • Receivables

  • Plant, natural and intangible assets

  • Liabilities

  • Owner’s equity of corporations

  • Value-added tax

Programme specific teaching units

Introduction to Tourism Management3 ECTS ? !
  • History and development of tourism

  • The tourism system in the era of globalisation

  • Ecologic, economic, and social impacts of tourism

  • Tourism: a multi-component service industry

  • Business models and forms of tourism

  • Tourism organisations and lobbyism

  • Backlash issues: terrorism, natural disasters, diseases

Tourism Geography3 ECTS ? !
  • The Demand and Supply for Recreation and Tourism

  • Linking World-wide Issues to Tourism

  • Climate and Tourism

  • Geographical Influencing Factors on Tourism Development

  • Tourism and Natural Catastrophes

  • Sustainable and Responsible Tourism

Interdisciplinary competencies

Foreign Language2 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Business English2 ECTS ? !

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

*Instead of Business English, German as a foreign language is offered as an obligatory course for Non-native German speakers.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

General business teaching units

Microeconomics3 ECTS ? !
  • Introduction into microeconomic models

  • Consumer theory

  • The theory of the firm

  • Competitive markets

  • Market failure

  • Market power and monopoly

  • Oligopoly and monopolistic competition

  • Externalities

  • Asymmetric information

  • Introduction to game theory

Applied Microeconomics3 ECTS ? !
  • Introduction into microeconomic models

  • Consumer theory

  • The theory of the firm

  • Competitive markets

  • Market failure:

  • Market power and monopoly

  • Oligopoly and monopolistic competition

  • Externalities

  • Asymmetric information

  • Introduction to game theory

Market Research3 ECTS ? !
  • Introduction to Market Research

  • Defining the marketing research problem and developing an approach

  • Research design

  • Secondary Data

  • Qualitative research

  • Quantitative research

  • Scaling and sampling

  • Fieldwork and Data preparation

  • Basic data analysis (how to use it)

  • Report preparation and presentation

Cost Accounting3 ECTS ? !
  • Rationales of cost accounting

  • Simplistic methods of overhead allocation

  • Job costing

  • Process costing

  • Activity-based costing

  • Overcapacity costing

  • Joint product costing

  • Overhead analysis sheet

  • Concepts of relevant cost and revenue

  • Budgeting

Human Resource Management3 ECTS ? !
  • Recruitment and Attraction

  • HR Planning, Controlling & Instruments

  • Training and Employee Development

  • Motivation and Leadership

  • Compensation and Benefits

  • Performance Appraisal and Management

  • Certificate of employment

  • HR Ethics

  • Trends in HRM

Marketing3 ECTS ? !
  • Marketing Definition and Process

  • Marketing in Context of Corporate Strategies

  • Internal Analysis and Marketing Environment (Micro)

  • Marketing Environment (Macro)

  • Consumer Buying Behaviour

  • Market Segmentation

  • Strategic Brand Management

  • Marketing Instruments (Product, Price Place, Promotion)

  • Marketing and Sustainability

Programme specific teaching units

Tourism Law3 ECTS ? !
  • The Warsaw convention

  • Visa and vaccination requirements

  • EU legislation: freedom of services

  • EU legislation: passenger rights

  • German law: the legal status distinction between tour operators and travel agents

  • German law: the role of travel alerts issued by the Federal Foreign Office

Tour Operations3 ECTS ? !
  • The package tour value chain

  • Market structure of tour operators

  • Business models and strategies in tour operating

  • Purchasing of accommodation and transportation capacities

  • Travel agencies and their market structure: chains, franchise, co-operation models

  • Tour operators vs. travel agencies: commission structures, fee models, legal status

  • Global players in tour operating and travel distribution

  • Specialized tour operators and niche markets

  • New distribution channels, online travel agencies, and virtual tour operating

Interdisciplinary competencies

Business English2 ECTS ? !

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

*Instead of Business English, German as a foreign language is offered as an obligatory course for Non-native German speakers.

Foreign Language2 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

General business teaching units

Macroeconomics3 ECTS ? !
  • Indicators: Gross Domestic Product and its major components, Inflation

  • Labour Markets and unemployment

  • The classical AS-AD model

  • Keynes’ IS-LM Model

  • The basic RBC model

  • Monetary Policy

  • Fiscal Policy

Applied Macroeconomics3 ECTS ? !
  • Indicators: Gross Domestic Product and its major components, Inflation

  • Labour Markets and unemployment

  • The classical AS-AD model

  • Keynes’ IS-LM Model

  • The basic RBC model

  • Monetary Policy

  • Fiscal Policy

Strategic Management3 ECTS ? !
  • External Analysis: understanding opportunities and threats the environment offers

  • Internal Analysis: uncovering strengths and weaknesses of the organization

  • Basic corporate-level strategic choices for long-term profitability

  • Diversification strategy

  • Mergers, acquisitions and alliances

  • Strategic entrepreneurship and innovation

  • Organizational structure and controls

  • Social Responsibility and Ethics of Strategic Management

  • Basics of Corporate Governance

International Management3 ECTS ? !
  • Global competition and the transnational corporation in the global economy

  • Institutions governing competition

  • Organizational designs for multinational companies

  • Location-based aspects: Competitive advantages of countries

  • Organization, local adaptation and the need for standardization

  • Networks and innovation

  • Managing people in multinational enterprises

  • Leadership and management behaviour in multinational companies

  • Organizational culture

Introduction to Social Science3 ECTS ? !
  • Social sciences and its methods

  • Individual and society

  • Human behaviour and organisation

  • Development of civilisations

  • Culture and the individual

  • Decision making and power

  • Politics and society

  • Social and political institutions

  • Economics and society

  • Global issues

Empirical Social Research3 ECTS ? !
  • Theory and hypotheses

  • Qualitative method

  • Quantitative method

  • Research designs

  • Data collection methods

  • Correlation and Causality

  • Sampling

  • Data collection

  • Coding

  • Ethics

Programme specific teaching units

Aviation Management3 ECTS ? !
  • Major aspects of Aviation industry

  • Business Relations: Mergers, Acquisitions and Strategic Alliances

  • Airlines and their interaction with their environments

  • Airport Business Models

  • New trends and future perspectives

Hotel Business Operations3 ECTS ? !
  • Classification and service quality issues

  • Investors, owner-operators, franchise, and hotel chains

  • Food & beverage operations

  • Rooms division and yield management

  • Banquet and conference sales

  • Human resources management

  • Traditional vs. design hotels

Interdisciplinary competencies

Foreign Language4 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Programme specific teaching units

Tourism Marketing3 ECTS ? !
  • The 7 P’s of service marketing

  • The marketing environment for hospitality and tourism

  • Consumer markets and the context of tourist buying behaviour

  • Destination marketing specifics

  • Hotel and restaurant marketing

  • Major distribution channels

  • Web 2.0: opportunities and risks of user-generated content

  • Consumer behaviour: individual, social, and group aspects

  • Perceiving and choosing destinations

  • The tourists’ on-site experience

Event Management3 ECTS ? !
  • Legal aspects of event management

  • Communication, information and office management, software applications

  • Event marketing and branding

  • Event production and mise-en-scene

  • Invitation management

  • Event management strategy and planning

  • Meetings, conventions, trade fair and exhibition management

  • Marketing & media interaction

Social Media Marketing3 ECTS ? !

Every year, state-of-the-art topics in Social Media Marketing will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends. Examples for the contents of Social Media Marketing are:

  • Crowdsourcing

  • Personality Branding

  • Social Media Customer Service Center

  • Social Media for B2B communication.

Digitalization & Tourism3 ECTS ? !

Every year, state-of-the-art topics in eTourism will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends.

  • eTourism and eBusiness

  • Web 2.0 and user generated content (link to Social Media Marketing)

  • Augmented and Virtual Reality applications for the Tourism industry

  • Platforms and tools

  • ICT solutions for tourist destinations, service providers, tour operators, distribution and sales

  • Technology acceptance and backlashes

Elective area

Business Project6 ECTS ? !

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization. By the end of the module students should be able to:

  • Define project goals for the “client”.

  • Work under the set timeframe and agreed project scope.

  • Cooperate in the international project teams.

  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.

  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.

  • Evaluate markets/ industries/ competitive landscapes.

  • Develop possible strategic directions for the “client” business.

  • Formulate recommendations

Business Elective 13 ECTS ? !

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:

  • International Marketing

  • International Human Resource Management

  • Organisational Behaviour

  • Global Supply Chain Management

  • Entrepreneurship

  • Diversity in Business

  • Corporate Social Responsibility

  • International Accounting

  • Advanced Statistics

  • Design Thinking

  • Quantitative Social Media Research

  • SAP as Enterprise Resource Planning Software

  • Snack Content

  • Harvesting and analyzing social media data for business purposes

  • Industry 4.0

Business Elective 23 ECTS ? !

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:

  • International Marketing

  • International Human Resource Management

  • Organisational Behaviour

  • Global Supply Chain Management

  • Entrepreneurship

  • Diversity in Business

  • Corporate Social Responsibility

  • International Accounting

  • Advanced Statistics

  • Design Thinking

  • Quantitative Social Media Research

  • SAP as Enterprise Resource Planning Software

  • Snack Content

  • Harvesting and analyzing social media data for business purposes

  • Industry 4.0

Interdisciplinary competencies

Foreign Language4 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Semester Abroad

Semester Abroad25 ECTS ? !

You will spend the fifth semester at one of our numerous partner universities abroad. Our International Office supports you in the selection & application process and coordinates the courses to be taken abroad with you in advance.

Programme specific teaching units

Bachelor Thesis12 ECTS ? !

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

Bachelor Thesis Tutorial1 ECTS ? !

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Business Simulation Game4 ECTS ? !

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

Destination Management3 ECTS ? !
  • Public and private destination management

  • Destination target marketing and affinity group marketing

  • Sustainable destination management tools

  • Destination financing and controlling

  • International destinations

  • New trends and future perspectives of destination management

  • Destination Management or Destination Marketing Organisations

Tourism Mobilities3 ECTS ? !
  • Forecasting domestic and international demand of transportation

  • Supply Analysis for tourism transportation

  • Sustainable considerations in the choice of tourism transportation

  • The Future of tourism transportation

  • Cruises, Railways, Coach Tour

  • Individual Cars, Car Rental Services

Interdisciplinary competencies

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

bachelor-international-tourism-management-studentin

Meet Likeminded Tourism Management Enthusiasts at Tourism Events

The Faculty of International Tourism Management understands the value of extra-curricular activities and champions the many opportunities International Tourism Management students have to gain new experiences. In addition to company visits, projects, and industry-led presentations, the faculty hosts regular ‘Tourism Mixers’ in which ITM students, lecturers, and alumni alike meet twice a semester to exchange ideas and to get to know each other in a relaxed environment. This encourages a habit of lifelong learning and innovative, critical thinking, setting up our tourism management students for long, rich careers.

A Tourism Management Degree That Broadens Horizons

The International Tourism Management Team also plan CBS study trips, giving our students the chance to explore exciting destinations twice a year (e.g. South Korea and Oman). Utilizing our international networks, global corporate partnerships and university alliances, the CBS study trips strike the right balance between theory and application, including exchanges with company representatives and students from different cultures.

Our tourism management excursions not only furnish you with international travelling experience, but you will be expected to actively contribute to the trip and plan parts of the journey yourself. Hence, a study trip is not a holiday, but a fruitful learning experience that is rewarded with ECTS.

We look forward to exploring the globe with you!

master-digitales-marketing-studentin

Research within the scope of the tourism management degree - How does it help to become a better tourism manager?

Research is an essential aspect of the international tourism management program. Our tourism management professors are dedicated to equipping you with all the tools you need to start digging deep into scholarly articles, discover connections and engage critically with source material. We aim to nurture a culture of learning through a combination of independence and commitment.

Further, it is essential that our students keep up-to-date with current global trends, markets and tourist behavior. In light of this, ethical issues must also be taken into consideration. Questions such as how terrorism affects tourism, or how tourism affects the environment, people and culture must be asked in order to foster critical perspectives and worldly knowledge, which are essential for understanding tourism at a managerial level.

Join one of our virtual info sessions and get to know the CBS

Practical experience, soft & intercultural skills trainings prepare you for the job market

Several practical phases are integrated into the curriculum of the International Tourism Management Bachelor's Degree so that you can optimally prepare yourself for the job market and get to know various aspects of different industries during your studies. For example, you will complete an eight-week internship during your lecture-free period and work on complex issues in a joint business project with corporate partners. Our Business Simulation Game also offers you the chance to apply your knowledge in practice. Our Career Service supports you in finding an exciting internship in Germany or abroad with a renowned company!

In addition, our soft skills courses teach you how to lead teams and communicate effectively with your fellow students at all levels of the hierarchy. Whether in a job interview or at an important final presentation - a confident appearance is the sum of your experience and targeted training in which you can improve your skills. with convincing charisma and rhetoric, you will always be successful in your working life.

In addition to these practical insights, you will strengthen your intercultural skills during your semester abroad. As CBS has a large network of partner universities, you can spend your semester abroad at one of over 120 universities all over the world. The International Office staff will assist you with your choice and the whole application process.

What can you do with a tourism bachelor's degree?

After completing a BA in International Tourism Management at CBS, a diverse array of career opportunities will open up to you:

  • Prioritize flexibility, international experience and service-orientated roles? Then hospitality management or hotel management might be a good fit for you.

  • Interested in logistics and operations? Then it might be worth considering a job in the tour operator sector or in destination or aviation management.

  • Perhaps you’ll want to dive deeper into the world of tourism academia, in which case it might be worthwhile to pursue a doctorate.

The opportunities within the global and digital climate of tourism are indeed, endless. Consequently, studying BA International Tourism Management at the CBS will provide you with a world-class environment from which you can springboard into a promising career in the tourism industry!

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Anika Zaeske

Anika Zaeske

Study advisory: Campus Cologne
Got any questions? We are happy to help!

Phone: +49 (0) 221 93 18 09-31
WhatsApp: Reach us on WhatsApp
E-Mail: study@cbs.de
Mirjam Zimmermann

Mirjam Zimmermann

Study advisory: Campus Mainz
Got any questions? We are happy to help!

Phone: +49 (0) 6131 88055 31
WhatsApp: Reach us on WhatsApp
E-Mail: study@cbs.de
Katharina Ging

Katharina Ging

Study advisory: Campus Potsdam
Got any questions? We are happy to help!

Phone: +49 (0) 221 93 18 09-31
WhatsApp: Reach us on WhatsApp
E-Mail: study@cbs.de
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