IB – Digital Management (B.A.) Bachelor's Degree in Germany

• Introduction into microeconomic models

• Consumer theory

• The theory of the firm

• Competitive markets

• Market failure

• Market power and monopoly

• Oligopoly and monopolistic competition

• Externalities

• Asymmetric information

• Introduction to game theory

• Introduction into microeconomic models

• Consumer theory

• The theory of the firm

• Competitive markets

• Market failure:

• Market power and monopoly

• Oligopoly and monopolistic competition

• Externalities

• Asymmetric information

• Introduction to game theory

• Introduction to Market Research

• Defining the marketing research problem and developing an approach

• Research design

• Secondary Data

• Qualitative research

• Quantitative research

• Scaling and sampling

• Fieldwork and Data preparation

• Basic data analysis (how to use it)

• Report preparation and presentation

• Industrial Buying Behaviour

• New perception of supply management

• The procurement marketing process

• Situation Analysis: Defining critical supply problems, potentials, targets and strategies

• Need Analysis: Defining the demand

• Evaluating and Selecting Supply Markets

• Supplier Evaluation: Find the ‘right supplier’

• Supplier Relationship Management: Importance of supplier collaborations

• Supplier Negotiation Process: Strategies and tools

• Green procurement: Describing a sustainable procurement model

• Creating a basis for sustainable procurement and integrating sustainable measures into procurement processes

• Sustainable supplier management: Key theories and practices

• Introduction to Strategy and Strategic Management

• External Analysis: understanding opportunities and threats the environment offers

• Internal Analysis: uncovering strengths and weaknesses of the organization

• Generic business-level strategies for competitive advantage

• Basic Corporate-level strategic choices for long-term profitability

• Diversification strategy

• Internationalization

• Mergers and acquisitions

• Strategic entrepreneurship

• Strategic leadership

• Social Responsibility and Ethics of Strategic Management

• Basics of Corporate Governance

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

• Indicators: Gross Domestic Product and its major components, Inflation

• Labour Markets and unemployment

• The classical AS-AD model

• Keynes’ IS-LM Model

• The basic RBC model

• Monetary Policy

• Fiscal Policy

• Determinants & dimensions of culture in business

• Culture & styles of management

• Culture & corporate structures

• Culture & leadership

• Culture & corporate strategy

• Cultural change in organisations

• Culture and international marketing management

• Cultural diversity in organisations

• Business communication across culture & barriers to intercultural communication

• Working with international teams

• Conflicts & cultural differences

• Developing intercultural communicative competence

• Global competition and the transnational corporation in the global economy

• Emerging markets

• Institutions governing competition

• Formal and informal institutions

• Organizational designs for multinational companies

• Location-based aspects: Competitive advantages of countries

• Organization, local adaptation and the need for standardization

• New approaches in International Management (Born Global, QRC, …)

• Networks and innovation

• Managing people in multinational enterprises

• Managing expatriates

• Leadership and management behaviour in multinational companies

• Business model versus digital business model: definitions

• Differentiation: business model versus revenue model

• Phases of digital business model development: ideation, vision development, proof

• of concept

• Techniques of business model development, e.g. business model canvas

• Types of digital business models

• The Internet of Things, the Internet of Humans, Artificial Intelligence, Augmented

• Reality and Virtual Reality, 3D Print, and the semantic Web as drivers for digital

• business model innovation

• Digitalization of value chains and ecosystems

• Data Economy and data driven business models

• Leadership vs. Management in the digital era

• Leadership theories: an overview

• Organizational culture in times of digitalization

• Digital innovation and transformation

• Organisational ambidexterity

• Workplace 4.0

• Flexible work models

• Virtual organization

• Digital leadership and HRM tools

• Trust building in a digital context

• Virtual teams

• Online leadership

• Intercultural aspects of digital leadership

• Socially responsible leadership in a digital context

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:

• International Marketing

• International Human Resource Management

• Organisational Behaviour

• Global Supply Chain Management

• Entrepreneurship

• Diversity in Business

• Corporate Social Responsibility

• International Accounting

• Advanced Statistics

• Design Thinking

• Quantitative Social Media Research

• SAP as Enterprise Resource Planning Software

• Snack Content

• Harvesting and analyzing social media data for business purposes

• Industry 4.0

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:

• International Marketing

• International Human Resource Management

• Organisational Behaviour

• Global Supply Chain Management

• Entrepreneurship

• Diversity in Business

• Corporate Social Responsibility

• International Accounting

• Advanced Statistics

• Design Thinking

• Quantitative Social Media Research

• SAP as Enterprise Resource Planning Software

• Snack Content

• Harvesting and analyzing social media data for business purposes

• Industry 4.0

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization. By the end of the module students should be able to:

• Define project goals for the “client”.

• Work under the set timeframe and agreed project scope.

• Cooperate in the international project teams.

• Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.

• Conduct analysis of the “client business”: be able to understand the researched information in a wider context.

• Evaluate markets/ industries/ competitive landscapes.

• Develop possible strategic directions for the “client” business.

• Formulate recommendations

• Data Literacy

• Data as raw material

• Introduction to data science programming languages (e.g. R, Python)

• Data pre-processing and data manipulation

• Data visualization

• Big data

• Data Economy

• Ethical & legal aspects of data economy

• Principle of free movement of data

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

The module introduces the OODA process model (Observe, Orient, Decide, und Act). This model allows to analyze how digitalization technologies can be used to support and analyze the provision and exchange of data, automation processes, human machine interaction, machine to machine interaction, and the use of data in all stages of the supply chain (procurement, design, production, logistics), in order to secure competitiveness. The following technologies and challenges are discussed based on theoretic al models, practical applications, and practice reports:

• Holistics concepts and cyber-physical supply chain systems

• Robotics

• Internet of Things

• Artificial Intelligence

• Advanced / Individualized Manufacturing and Industry 4.0

• Machine-to-machine communication – Development of industrial standards

• Migration of existing technologies

• Additive Manufacturing

• Drafts, presentation techniques, and Rapid Prototyping

• 360-degree visualizations, 3D print, and Virtual Reality

• Digital integration of suppliers, service providers, and customers

• Risk and security management and human factors along the digital supply chain