Prep4University Preparatory Course
Part-Time
Bachelor Exchange Programmes
English-taught
English-taught
German-taught
Part-Time
Part-Time
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Locations
Campus Cologne
Campus Mainz
Campus Berlin/Potsdam
Incoming Students
Outgoing Students
International Office
Prep4University Preparatory Course
Bachelor Exchange Programmes
English-taught
German-taught
English-taught
German-taught
MBA
Locations
Campus Cologne
Campus Mainz
Campus Berlin/Potsdam
Incoming Students
Outgoing Students
International Office
Student Life
Digital change does not only confront companies with the challenge to technically restructure processes and business procedures, but also to actively involve their employees during the entire change process. This requires managers to have special skills that go beyond the technical and methodological knowledge of business management. In the specialisation "Digital Management" in the Bachelor programme "International Business" you will acquire important specialist knowledge and skills in order to increase the efficiency and competitiveness of companies through digital strategies and to develop new digital business models. In addition to a basic understanding of digital technologies and their resource-conserving use in companies, students learn methods and techniques of innovation and change management. The specialisation "Digital Management" enables graduates to design digital transformation processes in international companies in business management.
As student of the Bachelor specialisation "Digital Management" you will learn to view the specifics of the digital economy from theoretical, strategic and technological perspectives. You will deal with starting points for digital organisation, digital products and processes and develop new business models with the help of techniques for developing ideas, visions and prototypes. An introduction to digital marketing will also give you a basic understanding of how products or services are marketed online using digital technologies.
*The displayed prices are semester fees. For non-EU students' fees please check the tuition fees information page. Status: March 2021.
Some information about the study plan for the study programme Bachelors in Digital Business Management:
Introduction: Basic business, economic, and market principles and key terms
External Business Environment
Global Markets
Competitive Environment
Internal Environment
Management, Leadership & Motivation
Business Function: HR, Operations, Marketing, Finance & Accounting
Entrepreneurship
Business Ethics and CSR
Emerging Business Trends
Survey on different legal systems and the harmonizing effect of EU Law
Concluding a contract
Different types of contracts and their typical features
Performance and obligations
Solving problems (e.g. failure to perform, liabilities)
Safeguarding creditors’ rights
Forms of business organizations
Introduction to functions, graphs and interpretations
Understanding Derivatives
Applications of Derivatives
Understanding Differential Equations
Applications of Differential Equations
Understanding Logarithms
Applications of Logarithms
Introducing data and statistics
Descriptive statistics and exploratory data analysis
Introduction to probability theory
Discrete and continuous probability distributions
Sampling and sampling distributions
Interval estimations
Hypothesis development and testing
Simple linear regressions
The purpose of accounting
Formal rules and assumptions, national law, IFRS, US-GAAP
The system of financial statements and accounts
Accounting for services and merchandising
Inventory valuation
Receivables
Plant, natural and intangible assets
Liabilities
Owner’s equity of corporations
Value-added tax
The purpose of accounting
Formal rules and assumptions, national law, IFRS, US-GAAP
The system of financial statements and accounts
Accounting for services and merchandising
Inventory valuation
Receivables
Plant, natural and intangible assets
Liabilities
Owner’s equity of corporations
Value-added tax
Marketing Definition and Process
Marketing in Context of Corporate Strategies
Internal Analysis and Marketing Environment (Micro)
Marketing Environment (Macro)
Consumer Buying Behaviour
Market Segmentation
Strategic Brand Management
Marketing Instruments (Product, Price Place, Promotion)
Marketing and Sustainability
Recruitment and Attraction
HR Planning, Controlling & Instruments
Training and Employee Development
Motivation and Leadership
Compensation and Benefits
Performance Appraisal and Management
Certificate of employment
HR Ethics
Trends in HRM
Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English-Only track, the lessons will focus on the intensive development of your English skills.
The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.
In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.
Introduction into microeconomic models
Consumer theory
The theory of the firm
Competitive markets
Market failure
Market power and monopoly
Oligopoly and monopolistic competition
Externalities
Asymmetric information
Introduction to game theory
Introduction into microeconomic models
Consumer theory
The theory of the firm
Competitive markets
Market failure:
Market power and monopoly
Oligopoly and monopolistic competition
Externalities
Asymmetric information
Introduction to game theory
Introduction to Market Research
Defining the marketing research problem and developing an approach
Research design
Secondary Data
Qualitative research
Quantitative research
Scaling and sampling
Fieldwork and Data preparation
Basic data analysis (how to use it)
Report preparation and presentation
Rationales of cost accounting
Simplistic methods of overhead allocation
Job costing
Process costing
Activity-based costing
Overcapacity costing
Joint product costing
Overhead analysis sheet
Concepts of relevant cost and revenue
Budgeting
Industrial Buying Behaviour
New perception of supply management
The procurement marketing process
Situation Analysis: Defining critical supply problems, potentials, targets and strategies
Need Analysis: Defining the demand
Evaluating and Selecting Supply Markets
Supplier Evaluation: Find the ‘right supplier’
Supplier Relationship Management: Importance of supplier collaborations
Supplier Negotiation Process: Strategies and tools
Green procurement: Describing a sustainable procurement model
Creating a basis for sustainable procurement and integrating sustainable measures into procurement processes
Sustainable supplier management: Key theories and practices
Introduction to Strategy and Strategic Management
External Analysis: understanding opportunities and threats the environment offers
Internal Analysis: uncovering strengths and weaknesses of the organization
Generic business-level strategies for competitive advantage
Basic Corporate-level strategic choices for long-term profitability
Diversification strategy
Internationalization
Mergers and acquisitions
Strategic entrepreneurship
Strategic leadership
Social Responsibility and Ethics of Strategic Management
Basics of Corporate Governance
Finance: Goals, Functions and Environment
Financial analysis and Financial Forecasting
Managing Working Capital
Sources of Short-Term Financing
Capital Markets and Investment Banking
External financing resources: Debt capital
External financing resources: Equity capital
Capital Budgeting: The Time Value of Money
Capital structure and the Cost of Capital
The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.
Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English-Only track, the lessons will focus on the intensive development of your English skills.
In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.
Indicators: Gross Domestic Product and its major components, Inflation
Labour Markets and unemployment
The classical AS-AD model
Keynes’ IS-LM Model
The basic RBC model
Monetary Policy
Fiscal Policy
Indicators: Gross Domestic Product and its major components, Inflation
Labour Markets and unemployment
The classical AS-AD model
Keynes’ IS-LM Model
The basic RBC model
Monetary Policy
Fiscal Policy
Determinants & dimensions of culture in business
Culture & styles of management
Culture & corporate structures
Culture & leadership
Culture & corporate strategy
Cultural change in organisations
Culture and international marketing management
Cultural diversity in organisations
Business communication across culture & barriers to intercultural communication
Working with international teams
Conflicts & cultural differences
Developing intercultural communicative competence
Global competition and the transnational corporation in the global economy
Emerging markets
Institutions governing competition
Formal and informal institutions
Organizational designs for multinational companies
Location-based aspects: Competitive advantages of countries
Organization, local adaptation and the need for standardization
New approaches in International Management (Born Global, QRC, …)
Networks and innovation
Managing people in multinational enterprises
Managing expatriates
Leadership and management behaviour in multinational companies
Guide and Strategic Plan to Case study analysis
Writing a proper case study analysis report
In-depth Case Study Analysis with focus on Financial Management
Solving of interdisciplinary case studies with a focus on digital management
Business model versus digital business model: definitions
Differentiation: business model versus revenue model
Phases of digital business model development: ideation, vision development, proof
of concept
Techniques of business model development, e.g. business model canvas
Types of digital business models
The Internet of Things, the Internet of Humans, Artificial Intelligence, Augmented
Reality and Virtual Reality, 3D Print, and the semantic Web as drivers for digital
business model innovation
Digitalization of value chains and ecosystems
Data Economy and data driven business models
Leadership vs. Management in the digital era
Leadership theories: an overview
Organizational culture in times of digitalization
Digital innovation and transformation
Organisational ambidexterity
Workplace 4.0
Flexible work models
Virtual organization
Digital leadership and HRM tools
Trust building in a digital context
Virtual teams
Online leadership
Intercultural aspects of digital leadership
Socially responsible leadership in a digital context
Kanban, Scrum and Waterfall methods – difference and history
What Kanban is and how it developed from Toyota operations to here
Scrum — why it was developed
The agile manifest
Project success: value-based vs cost-based project approaches
Agile methods – usefulness for Lean Start-ups
Roles and responsibilities in agile projects
Team structure, setup and building in agile methods
Potential opposition against agile methods in organizations
Methods for measuring project progress in agile methods
Software for agile methods (Trello / GitHub)
Plan and setup a concrete project in Kanban with GitHub or Trello
Measuring the performance in agile projects
Case application of agile methods
Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English-Only track, the lessons will focus on the intensive development of your English skills.
In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.
IT and MIS as enablers of strategic decision making
E-business, networks, and mobile technology
Infrastructure, hardware and software
Databases and data warehouses
Business Intelligence
Networks and communications
Operations management and supply chain management
Enterprise resource planning
Limitations and risks of IT systems and applications
MIS market trends, major providers and IT solutions.
The role of social media in business
Industry 4.0 and the Internet of Things
The overall aim of this module is to introduce students to the basic concepts of corporate taxation, especially the different types of taxes, transparent and intransparent entities and the value added tax.
These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:
International Marketing
International Human Resource Management
Organisational Behaviour
Global Supply Chain Management
Entrepreneurship
Diversity in Business
Corporate Social Responsibility
International Accounting
Advanced Statistics
Design Thinking
Quantitative Social Media Research
SAP as Enterprise Resource Planning Software
Snack Content
Harvesting and analyzing social media data for business purposes
Industry 4.0
These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:
International Marketing
International Human Resource Management
Organisational Behaviour
Global Supply Chain Management
Entrepreneurship
Diversity in Business
Corporate Social Responsibility
International Accounting
Advanced Statistics
Design Thinking
Quantitative Social Media Research
SAP as Enterprise Resource Planning Software
Snack Content
Harvesting and analyzing social media data for business purposes
Industry 4.0
The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization. By the end of the module students should be able to:
Define project goals for the “client”.
Work under the set timeframe and agreed project scope.
Cooperate in the international project teams.
Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
Evaluate markets/ industries/ competitive landscapes.
Develop possible strategic directions for the “client” business.
Formulate recommendations
Data Literacy
Data as raw material
Introduction to data science programming languages (e.g. R, Python)
Data pre-processing and data manipulation
Data visualization
Big data
Data Economy
Ethical & legal aspects of data economy
Principle of free movement of data
Apply the use of an editor
Comprehend compilers, transpilers, interpreters
Explain the function of browsers, the Internet, servers and data access
Organize the workflow
Evaluate tools
Produce a workspace setup
Learn a programming language (e.g. JavaScript, Python or R)
Understand data interfaces and APIs
Formulate tests and carry out testing
Integrate the documentation of code
Apply versioning
Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English-Only track, the lessons will focus on the intensive development of your English skills.
In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.
You will spend the fifth semester at one of our numerous partner universities abroad. Our International Office supports you in the selection & application process and coordinates the courses to be taken abroad with you in advance.
During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.
During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.
In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.
The module introduces the OODA process model (Observe, Orient, Decide, und Act). This model allows to analyze how digitalization technologies can be used to support and analyze the provision and exchange of data, automation processes, human machine interaction, machine to machine interaction, and the use of data in all stages of the supply chain (procurement, design, production, logistics), in order to secure competitiveness. The following technologies and challenges are discussed based on theoretic al models, practical applications, and practice reports:
Holistics concepts and cyber-physical supply chain systems
Robotics
Internet of Things
Artificial Intelligence
Advanced / Individualized Manufacturing and Industry 4.0
Machine-to-machine communication – Development of industrial standards
Migration of existing technologies
Additive Manufacturing
Drafts, presentation techniques, and Rapid Prototyping
360-degree visualizations, 3D print, and Virtual Reality
Digital integration of suppliers, service providers, and customers
Risk and security management and human factors along the digital supply chain
Concepts of entrepreneurship and start-ups
Strategy development and Lean Start-up planning
Business Model Canvas and its building blocks (value proposition, customer segments, hannels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)
Feasibility analysis and hypotheses testing for digital business models
Digital marketing strategies and customer development (customer acquisition, retention, and recovery)
In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.
An internship (10 ECTS) in Germany or abroad is integral part of your degree. Our Career Service is happy to support you in finding the perfect company.
Several practical phases are integrated into the curriculum so that you can optimally prepare yourself for the job market and get to know various aspects of different industries during your studies. For example, you will complete an eight-week internship during your lecture-free period and work on complex issues in a joint business project with corporate partners. Our Business Simulation Game also offers you the chance to apply your knowledge in practice. Our Career Service supports you in finding an exciting internship in Germany or abroad with a renowned company!
In addition, our soft skills courses teach you how to lead teams and communicate effectively with your fellow students at all levels of the hierarchy. Whether in a job interview or at an important final presentation - a confident appearance is the sum of your experience and targeted training in which you can improve your skills. with convincing charisma and rhetoric, you will always be successful in your working life.
In addition to these practical insights, you will strengthen your intercultural skills during your semester abroad. As CBS has a large network of partner universities, you can spend your semester abroad at one of over 120 universities all over the world. The International Office staff will assist you with your choice and the whole application process.
Digital competence is in demand in almost all companies and industries worldwide, which promises digital managers best chances on the job market. Whether as an executive in a company or as an independent consultant - the practical training and career opportunities offered by Career Service during your studies will help you to find the working environment that suits you best at an early stage. With a bachelor’s degree, you also acquire the admission requirements for a master’s degree.
"Especially the soft skill courses have been of great help for my performance in job interviews. Through my work in the Finance and Business Club I have built up a broad network and acquired project management skills that have enabled me to score points with companies."
"The focus on internationality and practical skills have had a very positive influence on my development at Google. Especially the structured and very versatile project work, which is often found at a private school, was extremely helpful."
"The practical learning in small groups prepared me optimally for today's project and team work. The CBS provided me with the decisive soft skills and current knowledge from the world of business."
"My studies at CBS prepared me for a career in today's dynamic, global work environment. As one's origin and physical location become less and less decisive, it has become increasingly important to have a multinational network and adapt quickly to various cultures and environments."
"Many professors shared their professional business experience with us in class and were able to illustrate dry theory with practical examples. I also enjoyed the international atmosphere on campus."
"The Management Studies programme prepares you thoroughly for the tasks of a consultant. In particular, the development of presentation techniques as well as analytical thinking is of enormous importance in the everyday life of a consultant."
"The CBS is an internationally oriented and very practically orientated university which prepared me very well for the professional world through the compulsory internship, the courses offered and the required project/group work."
"The strongly practice-oriented studies and the international orientation of the CBS, as well as the lectures held in English, were an absolutely necessary basis for starting a career with a renowned, international company."
We hope that you enjoy getting to know more about our school, study programmes and what we stand for. Follow us on Instagram & Facebook, get to know us at one of our Information Events, or Contact our student advisors to get more info.
Study advisory: Campus Cologne
Got any questions? We are happy to help!
Phone: | +49 (0) 221 93 18 09-31 |
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E-Mail: | study@cbs.de |
Study advisory: Campus Mainz
Got any questions? We are happy to help!
Phone: | +49 (0) 6131 88055 31 |
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WhatsApp: | Reach us on WhatsApp |
E-Mail: | study@cbs.de |
Phone: | +49 (0) 178 57 61 749 |
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WhatsApp: | Reach us on WhatsApp |
E-Mail: | study@cbs.de |
Study advisory: Campus Aachen
Got any questions? We are happy to help!
Phone: | +49 (0) 2232 5673-423 |
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WhatsApp: | Reach us on WhatsApp |
E-Mail: | study@cbs.de |
Study advisory: Campus Düsseldorf/Neuss & Solingen
Got any questions? We are happy to help!
Phone: | +49 (0) 2131/40306-726 |
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WhatsApp: | Reach us on WhatsApp |
E-Mail: | study@cbs.de |