INFOMATERIAL ANFORDERN
INFOMATERIAL ANFORDERN
WiWo_BesteFachhochschulen2021_CBS_International_Business_School

Auf in die Zukunft mit Digital business management

INFOMATERIAL ANFORDERN
>700

Partnerunternehmen
>120

Partnerhochschulen
1900

Studierende

IB Digital Management (B.A.) in Köln, Mainz & Potsdam studieren

Bachelor IB Digital Management Student

Was ist Digital Management? Und warum solltest Du das studieren?

Der digitale Wandel stellt Unternehmen nicht nur vor die Herausforderung, Prozesse und Geschäftsabläufe technisch neu zu strukturieren, sondern ihre Mitarbeiter/-innen während des gesamten Change-Prozesses aktiv einzubeziehen. Dies erfordert von Führungskräften besondere Kompetenzen, die über das betriebswirtschaftliche Fach- und Methodenwissen hinausgehen. In der Spezialisierung „Digital Management“ im Bachelor-Studiengang „International Business“ erwirbst Du wichtige Fachkenntnisse und Fertigkeiten, um durch digitale Strategien die Effizienz und Wettbewerbsfähigkeit von Unternehmen zu steigern und neue digitale Geschäftsmodelle zu entwickeln. Neben einem Grundverständnis von digitalen Technologien und ihrem ressourcenschonenden Einsatz in Unternehmen lernen die Studierenden Methoden und Techniken des Innovations- und Change-Managements kennen. Die Spezialisierung „Digital Management“ befähigt die Absolventen/-innen dazu, digitale Transformationsprozesse in internationalen Unternehmen betriebswirtschaftlich zu gestalten.

Digital Management - Was sind die Studieninhalte? Internationale Betriebswirtschaftslehre und Informationstechnik

Als Studierende/r der Bachelor-Spezialisierung „Digital Management“ lernst Du die Besonderheiten der digitalen Wirtschaft aus theoretischem, strategischen und technologischen Blickwinkeln zu betrachten. Dabei setzt Du Dich mit Ansatzpunkten für die digitale Organisation, digitalen Produkten und Prozessen auseinander und erarbeitest neue Geschäftsmodelle mithilfe von Techniken der Ideen-, Visions- und Prototypenentwicklung. Durch eine Einführung in das digitale Marketing erwirbst Du zudem ein Grundverständnis dafür, wie Produkte oder Dienstleistungen mithilfe digitaler Technologien online vermarktet werden.

  • ECTS 180
  • Semester 6
  • Vorlesungssprache Englisch
  • Studienform Vollzeit
  • Abschluss Bachelor of Arts
  • Campus Köln | Mainz | Potsdam
  • Praktikum Integriert
  • Auslandssemester Integriert
  • Studienbeginn Köln Sommer + Winter
  • Studienbeginn Mainz Winter
  • Studienbeginn Potsdam Winter
  • Studiengebühren* 5.310 €
FINANZIERUNG
AKKREDITIERUNG & RANKINGS

Studienverlaufsplan

Diese Studieninhalte erwarten Dich in den einzelnen Semestern im Bachelorstudiengang

IB - Digital Management:

Allgemeine wirtschaftswissenschaftliche Inhalte

Business Operations3 ECTS ? !
  • Introduction: Basic business, economic, and market principles and key terms

  • External Business Environment

  • Global Markets

  • Competitive Environment

  • Internal Environment

  • Management, Leadership & Motivation

  • Business Function: HR, Operations, Marketing, Finance & Accounting

  • Entrepreneurship

  • Business Ethics and CSR

  • Emerging Business Trends

Business Law3 ECTS ? !
  • Survey on different legal systems and the harmonizing effect of EU Law

  • Concluding a contract

  • Different types of contracts and their typical features

  • Performance and obligations

  • Solving problems (e.g. failure to perform, liabilities)

  • Safeguarding creditors’ rights

  • Forms of business organizations

Mathematics3 ECTS ? !
  • Introduction to functions, graphs and interpretations

  • Understanding Derivatives

  • Applications of Derivatives

  • Understanding Differential Equations

  • Applications of Differential Equations

  • Understanding Logarithms

  • Applications of Logarithms

Statistics3 ECTS ? !
  • Introducing data and statistics

  • Descriptive statistics and exploratory data analysis

  • Introduction to probability theory

  • Discrete and continuous probability distributions

  • Sampling and sampling distributions

  • Interval estimations

  • Hypothesis development and testing

  • Simple linear regressions

Financial Accounting3 ECTS ? !
  • The purpose of accounting

  • Formal rules and assumptions, national law, IFRS, US-GAAP

  • The system of financial statements and accounts

  • Accounting for services and merchandising

  • Inventory valuation

  • Receivables

  • Plant, natural and intangible assets

  • Liabilities

  • Owner’s equity of corporations

  • Value-added tax

Applied Financial Accounting3 ECTS ? !
  • The purpose of accounting

  • Formal rules and assumptions, national law, IFRS, US-GAAP

  • The system of financial statements and accounts

  • Accounting for services and merchandising

  • Inventory valuation

  • Receivables

  • Plant, natural and intangible assets

  • Liabilities

  • Owner’s equity of corporations

  • Value-added tax

Programmspezifische Lehrinhalte

Marketing3 ECTS ? !
  • Marketing Definition and Process

  • Marketing in Context of Corporate Strategies

  • Internal Analysis and Marketing Environment (Micro)

  • Marketing Environment (Macro)

  • Consumer Buying Behaviour

  • Market Segmentation

  • Strategic Brand Management

  • Marketing Instruments (Product, Price Place, Promotion)

  • Marketing and Sustainability

Human Resource Management3 ECTS ? !
  • Recruitment and Attraction

  • HR Planning, Controlling & Instruments

  • Training and Employee Development

  • Motivation and Leadership

  • Compensation and Benefits

  • Performance Appraisal and Management

  • Certificate of employment

  • HR Ethics

  • Trends in HRM

Überfachliche Kompetenzen

Foreign Language2 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Business English2 ECTS ? !

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

*Instead of Business English, German as a foreign language is offered as an obligatory course for Non-native German speakers.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Allgemeine wirtschaftswissenschaftliche Inhalte

Microeconomics3 ECTS ? !
  • Introduction into microeconomic models

  • Consumer theory

  • The theory of the firm

  • Competitive markets

  • Market failure

  • Market power and monopoly

  • Oligopoly and monopolistic competition

  • Externalities

  • Asymmetric information

  • Introduction to game theory

Applied Microeconomics3 ECTS ? !
  • Introduction into microeconomic models

  • Consumer theory

  • The theory of the firm

  • Competitive markets

  • Market failure:

  • Market power and monopoly

  • Oligopoly and monopolistic competition

  • Externalities

  • Asymmetric information

  • Introduction to game theory

Market Research3 ECTS ? !
  • Introduction to Market Research

  • Defining the marketing research problem and developing an approach

  • Research design

  • Secondary Data

  • Qualitative research

  • Quantitative research

  • Scaling and sampling

  • Fieldwork and Data preparation

  • Basic data analysis (how to use it)

  • Report preparation and presentation

Cost Accounting3 ECTS ? !
  • Rationales of cost accounting

  • Simplistic methods of overhead allocation

  • Job costing

  • Process costing

  • Activity-based costing

  • Overcapacity costing

  • Joint product costing

  • Overhead analysis sheet

  • Concepts of relevant cost and revenue

  • Budgeting

Programmspezifische Lehrinhalte

Supply Management3 ECTS ? !
  • Industrial Buying Behaviour

  • New perception of supply management

  • The procurement marketing process

  • Situation Analysis: Defining critical supply problems, potentials, targets and strategies

  • Need Analysis: Defining the demand

  • Evaluating and Selecting Supply Markets

  • Supplier Evaluation: Find the ‘right supplier’

  • Supplier Relationship Management: Importance of supplier collaborations

  • Supplier Negotiation Process: Strategies and tools

  • Green procurement: Describing a sustainable procurement model

  • Creating a basis for sustainable procurement and integrating sustainable measures into procurement processes

  • Sustainable supplier management: Key theories and practices

Strategic Management3 ECTS ? !
  • Introduction to Strategy and Strategic Management

  • External Analysis: understanding opportunities and threats the environment offers

  • Internal Analysis: uncovering strengths and weaknesses of the organization

  • Generic business-level strategies for competitive advantage

  • Basic Corporate-level strategic choices for long-term profitability

  • Diversification strategy

  • Internationalization

  • Mergers and acquisitions

  • Strategic entrepreneurship

  • Strategic leadership

  • Social Responsibility and Ethics of Strategic Management

  • Basics of Corporate Governance

Introduction to Finance6 ECTS ? !
  • Finance: Goals, Functions and Environment

  • Financial analysis and Financial Forecasting

  • Managing Working Capital

  • Sources of Short-Term Financing

  • Capital Markets and Investment Banking

  • External financing resources: Debt capital

  • External financing resources: Equity capital

  • Capital Budgeting: The Time Value of Money

  • Capital structure and the Cost of Capital

Überfachliche Kompetenzen

Business English2 ECTS ? !

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

*Instead of Business English, German as a foreign language is offered as an obligatory course for Non-native German speakers.

Foreign Language2 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Allgemeine wirtschaftswissenschaftliche Inhalte

Macroeconomics3 ECTS ? !
  • Indicators: Gross Domestic Product and its major components, Inflation

  • Labour Markets and unemployment

  • The classical AS-AD model

  • Keynes’ IS-LM Model

  • The basic RBC model

  • Monetary Policy

  • Fiscal Policy

Applied Macroeconomics3 ECTS ? !
  • Indicators: Gross Domestic Product and its major components, Inflation

  • Labour Markets and unemployment

  • The classical AS-AD model

  • Keynes’ IS-LM Model

  • The basic RBC model

  • Monetary Policy

  • Fiscal Policy

Programmspezifische Lehrinhalte

International Management3 ECTS ? !
  • Determinants & dimensions of culture in business

  • Culture & styles of management

  • Culture & corporate structures

  • Culture & leadership

  • Culture & corporate strategy

  • Cultural change in organisations

  • Culture and international marketing management

  • Cultural diversity in organisations

  • Business communication across culture & barriers to intercultural communication

  • Working with international teams

  • Conflicts & cultural differences

  • Developing intercultural communicative competence

Digital Management3 ECTS ? !
  • Global competition and the transnational corporation in the global economy

  • Emerging markets

  • Institutions governing competition

  • Formal and informal institutions

  • Organizational designs for multinational companies

  • Location-based aspects: Competitive advantages of countries

  • Organization, local adaptation and the need for standardization

  • New approaches in International Management (Born Global, QRC, …)

  • Networks and innovation

  • Managing people in multinational enterprises

  • Managing expatriates

  • Leadership and management behaviour in multinational companies

Integrative Case Study3 ECTS ? !
  • Guide and Strategic Plan to Case study analysis

  • Writing a proper case study analysis report

  • In-depth Case Study Analysis with focus on Financial Management

  • Solving of interdisciplinary case studies with a focus on digital management

Wahlbereich

Digital Business Models3 ECTS ? !
  • Business model versus digital business model: definitions

  • Differentiation: business model versus revenue model

  • Phases of digital business model development: ideation, vision development, proof

  • of concept

  • Techniques of business model development, e.g. business model canvas

  • Types of digital business models

  • The Internet of Things, the Internet of Humans, Artificial Intelligence, Augmented

  • Reality and Virtual Reality, 3D Print, and the semantic Web as drivers for digital

  • business model innovation

  • Digitalization of value chains and ecosystems

  • Data Economy and data driven business models

Digital Work Environment & Leadership3 ECTS ? !
  • Leadership vs. Management in the digital era

  • Leadership theories: an overview

  • Organizational culture in times of digitalization

  • Digital innovation and transformation

  • Organisational ambidexterity

  • Workplace 4.0

  • Flexible work models

  • Virtual organization

  • Digital leadership and HRM tools

  • Trust building in a digital context

  • Virtual teams

  • Online leadership

  • Intercultural aspects of digital leadership

  • Socially responsible leadership in a digital context

Agile Project Management3 ECTS ? !
  • Kanban, Scrum and Waterfall methods – difference and history

  • What Kanban is and how it developed from Toyota operations to here

  • Scrum — why it was developed

  • The agile manifest

  • Project success: value-based vs cost-based project approaches

  • Agile methods – usefulness for Lean Start-ups

  • Roles and responsibilities in agile projects

  • Team structure, setup and building in agile methods

  • Potential opposition against agile methods in organizations

  • Methods for measuring project progress in agile methods

  • Software for agile methods (Trello / GitHub)

  • Plan and setup a concrete project in Kanban with GitHub or Trello

  • Measuring the performance in agile projects

  • Case application of agile methods

Überfachliche Kompetenzen

Foreign Language4 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Allgemeine wirtschaftswissenschaftliche Inhalte

Management Information Systems3 ECTS ? !
  • IT and MIS as enablers of strategic decision making

  • E-business, networks, and mobile technology

  • Infrastructure, hardware and software

  • Databases and data warehouses

  • Business Intelligence

  • Networks and communications

  • Operations management and supply chain management

  • Enterprise resource planning

  • Limitations and risks of IT systems and applications

  • MIS market trends, major providers and IT solutions.

  • The role of social media in business

  • Industry 4.0 and the Internet of Things

Programmspezifische Lehrinhalte

Corporate Tax3 ECTS ? !

The overall aim of this module is to introduce students to the basic concepts of corporate taxation, especially the different types of taxes, transparent and intransparent entities and the value added tax.

Wahlbereich

Business Elective 13 ECTS ? !

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:

  • International Marketing

  • International Human Resource Management

  • Organisational Behaviour

  • Global Supply Chain Management

  • Entrepreneurship

  • Diversity in Business

  • Corporate Social Responsibility

  • International Accounting

  • Advanced Statistics

  • Design Thinking

  • Quantitative Social Media Research

  • SAP as Enterprise Resource Planning Software

  • Snack Content

  • Harvesting and analyzing social media data for business purposes

  • Industry 4.0

Business Elective 23 ECTS ? !

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:

  • International Marketing

  • International Human Resource Management

  • Organisational Behaviour

  • Global Supply Chain Management

  • Entrepreneurship

  • Diversity in Business

  • Corporate Social Responsibility

  • International Accounting

  • Advanced Statistics

  • Design Thinking

  • Quantitative Social Media Research

  • SAP as Enterprise Resource Planning Software

  • Snack Content

  • Harvesting and analyzing social media data for business purposes

  • Industry 4.0

Business Project6 ECTS ? !

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization. By the end of the module students should be able to:

  • Define project goals for the “client”.

  • Work under the set timeframe and agreed project scope.

  • Cooperate in the international project teams.

  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.

  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.

  • Evaluate markets/ industries/ competitive landscapes.

  • Develop possible strategic directions for the “client” business.

  • Formulate recommendations

Data Science3 ECTS ? !
  • Data Literacy

  • Data as raw material

  • Introduction to data science programming languages (e.g. R, Python)

  • Data pre-processing and data manipulation

  • Data visualization

  • Big data

  • Data Economy

  • Ethical & legal aspects of data economy

  • Principle of free movement of data

Coding & Design3 ECTS ? !
  • Apply the use of an editor

  • Comprehend compilers, transpilers, interpreters

  • Explain the function of browsers, the Internet, servers and data access

  • Organize the workflow

  • Evaluate tools

  • Produce a workspace setup

  • Learn a programming language (e.g. JavaScript, Python or R)

  • Understand data interfaces and APIs

  • Formulate tests and carry out testing

  • Integrate the documentation of code

  • Apply versioning

Überfachliche Kompetenzen

Foreign Language4 ECTS ? !

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Auslandssemester

Auslandssemester25 ECTS ? !

You will spend the fifth semester at one of our numerous partner universities abroad. Our International Office supports you in the selection & application process and coordinates the courses to be taken abroad with you in advance.

Programmspezifische Lehrinhalte

Bachelor Thesis12 ECTS ? !

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

Bachelor Thesis Tutorial1 ECTS ? !

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

Business Simulation Game4 ECTS ? !

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

Wahlbereich

Digital Supply Chain & Smart Factory3 ECTS ? !

The module introduces the OODA process model (Observe, Orient, Decide, und Act). This model allows to analyze how digitalization technologies can be used to support and analyze the provision and exchange of data, automation processes, human machine interaction, machine to machine interaction, and the use of data in all stages of the supply chain (procurement, design, production, logistics), in order to secure competitiveness. The following technologies and challenges are discussed based on theoretic al models, practical applications, and practice reports:

  • Holistics concepts and cyber-physical supply chain systems

  • Robotics

  • Internet of Things

  • Artificial Intelligence

  • Advanced / Individualized Manufacturing and Industry 4.0

  • Machine-to-machine communication – Development of industrial standards

  • Migration of existing technologies

  • Additive Manufacturing

  • Drafts, presentation techniques, and Rapid Prototyping

  • 360-degree visualizations, 3D print, and Virtual Reality

  • Digital integration of suppliers, service providers, and customers

  • Risk and security management and human factors along the digital supply chain

Digital Start-Up Management3 ECTS ? !
  • Concepts of entrepreneurship and start-ups

  • Strategy development and Lean Start-up planning

  • Business Model Canvas and its building blocks (value proposition, customer segments, hannels, customer relationships, revenue model, key partners, key activities, key resources, cost structure)

  • Feasibility analysis and hypotheses testing for digital business models

  • Digital marketing strategies and customer development (customer acquisition, retention, and recovery)

Überfachliche Kompetenzen

Personal Skills2 ECTS ? !

In courses such as Rhetoric and Presentation or Business and Society your social and leadership skills are trained. In addition to various compulsory courses, there are optional subjects where you can choose which of your competences should be particularly strengthened.

Bachelor IB Digital Management Student

Praxiserfahrungen, Soft-Skills-Trainings & Auslandserfahrungen im Digital Management Studium

Damit Du Dich schon während des Digital Business Management Studiums optimal auf den Arbeitsmarkt vorbereiten und verschiedene Branchen kennenlernen kannst, sind mehrere Praxisphasen im Lehrplan des Digital Business Management Studiums integriert. So wirst Du u. a. in Deiner vorlesungsfreien Zeit ein achtwöchiges Praktikum absolvieren und an komplexen Fragenstellungen in einem gemeinsamen Business Project mit Praxispartnern arbeiten. Auch unser Business Simulation Game bietet Dir die Chance, Dein Wissen praktisch anzuwenden. Unser Career Service unterstützt Dich dabei, einen spannenden Praktikumsplatz bei einem renommierten Unternehmen zu finden – auch im Ausland!

Außerdem erlernst Du in unseren Soft-Skill-Kursen, wie Du Teams führst und mit Deinen Kommilitoninnen/Kommilitonen auf allen Hierarchieebenen zielgerichtet kommunizierst. Ob im Bewerbungsgespräch oder bei einer wichtigen Abschlusspräsentation – Ein souveränes Auftreten ist dabei die Summe aus Deinen Erfahrungen und gezielten Trainings, in denen Du Deine Fähigkeiten verbessern kannst. Mit einer überzeugenden Ausstrahlung und Rhetorik wirst Du im Arbeitsleben stets erfolgreich sein.

Neben dieser Praxiseinblicke stärkst Du Deine interkulturellen Kompetenzen während des Auslandssemesters. Da die CBS über ein großes Netzwerk an Partnerhochschulen verfügt, kannst Du Dein Auslandssemester an über 120 Universitäten auf der ganzen Welt verbringen. Bei der Auswahl des Ziels und dem Bewerbungsprozess stehen Dir die Mitarbeiter des International Office beratend zur Seite.

Digital Business Management - Was sind die Berufschancen nach dem Studium? Experten mit besten Berufsaussichten

Digitale Kompetenz ist nahezu in allen Unternehmen und Branchen weltweit gefragt, was Digital Manager/-innen beste Chancen auf dem Arbeitsmarkt verspricht. Ob als Führungskraft in Unternehmen oder als selbstständige/r Berater/-in – die praxisnahe Ausbildung und die studienbegleitenden Karriere-Angebote des Career Service helfen Dir, frühzeitig das Arbeitsumfeld zu finden, welches zu Dir passt. Mit dem Bachelorabschluss erwirbst Du zudem die Zugangsvoraussetzung für ein Masterstudium.

Alumni Testimonials_Philip Kollmann

„Besonders die Soft-Skill-Kurse haben mir für mein Auftreten in den Bewerbungsgesprächen sehr geholfen. Durch die Arbeit im Finance and Business Club habe ich ein breites Netzwerk aufgebaut und Projektmanagement-Fähigkeiten erworben, mit denen ich bei den Firmen punkten konnte."

Philip Kollmann

Projektmanager
Wayne's Coffee Deutschland
Alumni Testimonials_Katrin Rieger

„Das praxisnahe Lernen in kleinen Gruppen hat mich optimal auf heutige Projekt- und Teamarbeit vorbereitet. Die CBS hat mir die entscheidenden Soft Skills und aktuelles Wissen aus der Praxis vermittelt."

Katrin Rieger

Bereichsdirektorin Reisevertrieb Deutschland / Vice President Sales
HanseMerkur Krankenversicherung
Alumni Testimonials_Christoph Rosenbaum

„Das Management Studium bereitet einen sorgfältig auf die Aufgaben eines Beraters vor. Insbesondere das Fördern von Präsentationstechniken sowie analytischem Denkvermögen ist im Berateralltag von enormer Bedeutung.“

Christopher Rosenbaum

Manager
Ernst & Young GmbH Wirtschaftsprüfungsgesellschaft
Alumni Testimonials_Britta Jansen

„Die CBS ist eine international ausgerichtete und sehr praxisorientierte Hochschule, die mich durch die Pflichtpraktika, das Kursangebot und die zu erstellenden Projekt-/Gruppenarbeiten sehr gut auf die Berufswelt vorbereitet hat.“

Britta Jansen

HR Business Partner
HRS Group
Alumni Testimonials_Neil Jordaan

„Viele Professoren haben uns im Unterricht an ihrer Branchenerfahrung teilhaben lassen und konnten trockene Theorie mit Praxisbeispielen veranschaulichen. Auch die internationale Atmosphäre am Campus hat mir gut gefallen.“

Neil Jordaan

Global Digital Content Manager
Elanco
Alumni Testimonials_Julia Hack

„Das Studium an der CBS hat mir eine sehr gute Basis gegeben, die in vielerlei Hinsicht bei einer Gründung hilft – sei es bei der Finanzplanung oder bei der Marketingstrategie."

Julia Hack

Co-founder
Green for me
Alumni Testimonials_Lisa Fleischhauer

„Das Studium an der CBS hat einen großen Beitrag zu meiner Persönlichkeitsentwickung geleistet.“

Lisa Fleischhauer

Technical Business Analyst
Fielmann Ventures GmbH
Alumni Testimonials_Christian Miele

„Insbesondere das Rhetoriktraining hat mir sehr geholfen meine eigenen Ideen zu präsentieren. Ebenso ist die praxisbezogene Ausbildung an der CBS sehr gut!“

Christian Miele

Präsident
Bundesverband Deutsche Startups e.V.
Alumni Testimonials_Hauke Grün

„Das Studium an der CBS hat mich in vielerlei Hinsicht auf meine Karriere bei einer der weltweit führenden Media-Agenturen vorbereitet.“

Hauke Grün

Global Group Director
Initiative
Alumni Testimonials_Sandra Dreier

„Besonders gefallen hat mir die Mischung aus Theorie und Praxis, die Internationalität, die kleinen Lerngruppen sowie die vielen Aktivitäten außerhalb des Lehrplans.“

Sandra Dreier

Partner im Bereich Financial Accounting & Advisory Services
EY (Ernst & Young GmbH Wirtschaftsprüfgesellschaft)
Alumni Testimonials_Stefanie Zipp

„Durch das Masterstudium an der CBS konnte ich mein fachliches Wissen weiterentwickeln und mich perfekt auf den Berufseinstieg vorbereiten. Vor allem konnte ich aus den praxisbezogenen Inhalten sehr viel mitnehmen.“

Stefanie Zipp

Personalmarketingreferentin
Deutsche Bahn AG
Alumni Testimonials_Christian Knott

„Viele Kontakte aus dem Studium sind für mich heute noch relevante Ansprechpartner für die verschiedensten Themen. Hier schon an der Uni zu lernen, welchen Mehrwert das Netzwerk haben kann, war wichtig.“

Christian Knott

Partner
Capnamic Ventures Management GmbH
Alumni Testimonials_Tim Becker

„Mir haben besonders der persönliche Charakter des Studiums und die gute Atmosphäre gefallen, die insbesondere durch die Kursgröße und die Nähe zu den Dozenten erreicht wurden.“

Tim Becker

Manager Automotive & Sustainability
Porsche Consulting GmbH

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Angelina Hallmann

Angelina Hallmann

Beratung: Campus Köln
Du hast Fragen? Wir sind gerne für Dich da!

Telefon: +49 (0) 221 93 18 09-31
WhatsApp: Schreib uns bei WhatsApp
E-Mail: study@cbs.de
Mirjam Zimmermann

Mirjam Zimmermann

Beratung: Campus Mainz
Du hast Fragen? Wir sind gerne für Dich da!

Telefon: +49 (0) 6131 88055 31
WhatsApp: Schreib uns bei WhatsApp
E-Mail: study@cbs.de
Katharina Ging

Katharina Ging

Beratung: Campus Potsdam
Du hast Fragen? Wir sind gerne für Dich da!

Telefon: +49 (0) 221 93 18 09-31
WhatsApp: Schreib uns bei WhatsApp
E-Mail: study@cbs.de
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