International Tourism Management (B.A.) in Köln & Mainz studieren

• Introduction into microeconomic models

• Consumer theory

• The theory of the firm

• Competitive markets

• Market failure

• Market power and monopoly

• Oligopoly and monopolistic competition

• Externalities

• Asymmetric information

• Introduction to game theory

• Introduction into microeconomic models

• Consumer theory

• The theory of the firm

• Competitive markets

• Market failure:

• Market power and monopoly

• Oligopoly and monopolistic competition

• Externalities

• Asymmetric information

• Introduction to game theory

• Introduction to Market Research

• Defining the marketing research problem and developing an approach

• Research design

• Secondary Data

• Qualitative research

• Quantitative research

• Scaling and sampling

• Fieldwork and Data preparation

• Basic data analysis (how to use it)

• Report preparation and presentation

• Rationales of cost accounting

• Simplistic methods of overhead allocation

• Job costing

• Process costing

• Activity-based costing

• Overcapacity costing

• Joint product costing

• Overhead analysis sheet

• Concepts of relevant cost and revenue

• Budgeting

• The Warsaw convention

• Visa and vaccination requirements

• EU legislation: freedom of services

• EU legislation: passenger rights

• German law: the legal status distinction between tour operators and travel agents

• German law: the role of travel alerts issued by the Federal Foreign Office

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

*Instead of Business English, German as a foreign language is offered as an obligatory course for Non-native German speakers.

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

• Indicators: Gross Domestic Product and its major components, Inflation

• Labour Markets and unemployment

• The classical AS-AD model

• Keynes’ IS-LM Model

• The basic RBC model

• Monetary Policy

• Fiscal Policy

• Indicators: Gross Domestic Product and its major components, Inflation

• Labour Markets and unemployment

• The classical AS-AD model

• Keynes’ IS-LM Model

• The basic RBC model

• Monetary Policy

• Fiscal Policy

• External Analysis: understanding opportunities and threats the environment offers

• Internal Analysis: uncovering strengths and weaknesses of the organization

• Basic corporate-level strategic choices for long-term profitability

• Diversification strategy

• Mergers, acquisitions and alliances

• Strategic entrepreneurship and innovation

• Organizational structure and controls

• Social Responsibility and Ethics of Strategic Management

• Basics of Corporate Governance

• Global competition and the transnational corporation in the global economy

• Institutions governing competition

• Organizational designs for multinational companies

• Location-based aspects: Competitive advantages of countries

• Organization, local adaptation and the need for standardization

• Networks and innovation

• Managing people in multinational enterprises

• Leadership and management behaviour in multinational companies

• Organizational culture

• Social sciences and its methods

• Individual and society

• Human behaviour and organisation

• Development of civilisations

• Culture and the individual

• Decision making and power

• Politics and society

• Social and political institutions

• Economics and society

• Global issues

• Major aspects of Aviation industry

• Business Relations: Mergers, Acquisitions and Strategic Alliances

• Airlines and their interaction with their environments

• Airport Business Models

• New trends and future perspectives

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

• The 7 P’s of service marketing

• The marketing environment for hospitality and tourism

• Consumer markets and the context of tourist buying behaviour

• Destination marketing specifics

• Hotel and restaurant marketing

• Major distribution channels

• Web 2.0: opportunities and risks of user-generated content

• Consumer behaviour: individual, social, and group aspects

• Perceiving and choosing destinations

• The tourists’ on-site experience

• Legal aspects of event management

• Communication, information and office management, software applications

• Event marketing and branding

• Event production and mise-en-scene

• Invitation management

• Event management strategy and planning

• Meetings, conventions, trade fair and exhibition management

• Marketing & media interaction

Every year, state-of-the-art topics in Social Media Marketing will be presented, analyzed, and developed. The topics will be changed in the respective semester, responding to current trends. Examples for the contents of Social Media Marketing are:

• Crowdsourcing

• Personality Branding

• Social Media Customer Service Center

• Social Media for B2B communication.

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation (real or scenario-based), related to the field of their specialization. By the end of the module students should be able to:

• Define project goals for the “client”.

• Work under the set timeframe and agreed project scope.

• Cooperate in the international project teams.

• Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.

• Conduct analysis of the “client business”: be able to understand the researched information in a wider context.

• Evaluate markets/ industries/ competitive landscapes.

• Develop possible strategic directions for the “client” business.

• Formulate recommendations

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge. The following are examples of the types of courses on offer:

• International Marketing

• International Human Resource Management

• Organisational Behaviour

• Global Supply Chain Management

• Entrepreneurship

• Diversity in Business

• Corporate Social Responsibility

• International Accounting

• Advanced Statistics

• Design Thinking

• Quantitative Social Media Research

• SAP as Enterprise Resource Planning Software

• Snack Content

• Harvesting and analyzing social media data for business purposes

• Industry 4.0

Depending on the student‘s choice, language courses are offered, for example, in English, Spanish or French. If you choose the English­-Only track, the lessons will focus on the intensive development of your English skills.

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from CBS will support you and you can write the thesis in collaboration with a company as well.

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behaviour-related actions.

• Public and private destination management

• Destination target marketing and affinity group marketing

• Sustainable destination management tools

• Destination financing and controlling

• International destinations

• New trends and future perspectives of destination management

• Destination Management or Destination Marketing Organisations