Master of Arts in IB - Marketing Management

International Marketing Expertise

The master degree programme International Business with a special focus on Marketing Management builts up on the economic knowledge you’ve acquired in your prior academic studies. You will broaden this knowledge and develop an expertise in the field of marketing management. You will learn the basic approaches in international marketing and get to know different marketing fields. You will learn how to use marketing instruments in a successful and efficient way. By means of existing branding models and concepts, you will be taught how a brand is designed and how this brand is made successful. During your courses and seminars, you will discuss international market innovations. In order to be able to reach and to keep a competitive advantage companies have to recognize and detect trends. You will develop competences in innovation planning, implementation and control and at the same time keep in mind relevant legal aspects.

International Practice

Professors and lecturers with international working experience make teaching as practical as possible. During your course of studies, you will have many opportunities to put your knowledge to the test. During the integrated eight-weeks internship between the second and third semester you will gain relevant practical experience in the field of marketing management. If you want to strengthen your foreign language skills at the same time, you can also do your internship abroad. Other opportunities to combine theory and practice are the integrated business project and the business simulation game.

Broad qualification

Besides the solid management education we also put a strong focus on the development of your personal skills. Therefore courses like Advanced Intercultural Team- and Self-Management or International Project Management train your personal and intercultural competences. Additionally to English as the language of study, you will also learn or improve a second foreign language. 

Competent consultancy

Curious about the Master of Arts? Why not make an appointment for non-binding course guidance services and clarify your questions regarding the study schedule, examinations, scholarships and financial aids. During the lecture period, you are also welcome to attend courses from all the degree subjects we offer and to gain your own personal impression within the scope of our "trial courses". Information evenings and study information days help you to decide in favour of one of Germany's best private business studies universities.


Study Advisor
Juliane Harnoth MAG. A.

T: +49 (221) 93 18 09 31
F: +49 (221) 93 18 09 60


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