International Business

Vertiefungsbereiche:

  • Customer Relationship Management
  • Service Marketing
  • Corporate Development and Organizational Design
  • Future Development of HRM and Leadership
  • Global Finance Management
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IB - Financial Management

Vertiefungsbereiche:

  • Global Finance
  • International Investment
  • Empirical Finance
  • Risk Management
  • Mergers, Acquisitions and Restructuring
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IB - Human Resource Management & Leadership

Vertiefungsbereiche:

  • Globalization and Intercultural HRM
  • International Stakeholder Management and Employment Relation
  • Strategic Human Resource Management
  • Corporate Development and Organizational Design
  • Power and Inequality in Organizational Institutions
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IB - Strategic Management and Consulting

Vertiefungsbereiche:

  • Fundamentals of Consutling
  • International Competitive Strategy
  • Corporate Strategy and Renewal
  • Mergers, Acquisitions and Restructuring
  • Organizational Design and Development
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IB - Marketing Management

Vertiefungsbereiche:

  • Marketing Strategies
  • Branding
  • Pricing
  • Sales
  • Market Innovation
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IB - Entrepreneurship

Vertiefungsbereiche:

  • Startup Management & Business Modelling
  • Digital Network Economy
  • Finance & Growth
  • Social Entrepreneurship in an International Context
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Intercultural Management

Vertiefungsbereiche:

  • Intercultural Communication
  • International Organizational Behaviour
  • Intercultural Human Resources Management
  • Intercultural Marketing
  • Creative Thinking
  • Intercultural Aspects of Ethics in Business
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International Tourism Management

Vertiefungsbereiche:

  • Destination Management
  • Sustainable Tourism
  • Tourism Development
  • Tourism Trends and Issues
  • Event and Hospitality Management
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Digital Marketing

Vertiefungsbereiche:

  • Digital Strategy Development
  • Digital Content Creation
  • Advanced Digital Marketing
  • Online and Social Media Management
  • Social Media Monitoring
  • Media Planning
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Wirtschaftspsychologie

Vertiefungsbereiche:

  • Werbepsychologie
  • Personalentwicklung & Coaching
  • Marktforschung
  • Evidenzbasiertes Management
  • Wirtschaftspsychologische Forschung
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General Management

Spezialisierungen:

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General Management für Nicht-Ökonomen

Spezialisierungen:

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